The School of Visual Arts has just launched a brand new one year degree program offering a Masters of Professional Studies in Branding! This program is the first of its kind in the United States and is chaired by Debbie Millman and co-founded by Steven Heller. The program offers students a unique opportunity to study with some of the most accomplished branding experts working today. To find out more click here.
We stumbled up this on Design Notes over the weekend.
Tweets are the new press release it would seem. Above was the invite for the event to present the new logo for the New York Public Library. Unfortunately I was able attend the unveiling however I still was able to get a glance of the new logo as it was tweeted. I don’t have much information but it seemed like the reason for the adjusted logo was that it did not convert well at small sizes in digital format. I’ll leave it up to you to compare the old logo that’s in the tweet and the new version above it.
Has Kellogg’s taken branding a bit too far with their attempt to laser-etch their logo on actual corn flakes? Head over to LogoDesignLove for a healthy discussion on the subject.
Telegraph states:
The laser uses a concentrated beam of light which focuses the energy within the beam, down to a very small spot on the Corn Flake. Mirror galvanometers are then used to steer the beam creating multiple vectors that reflect the laser from different angles and ultimately make up the image.
Thanks Calie for the tip.
I couldn’t find much info about the company, apparently a NYC based design and art direction shop. Lots of interesting work on their minimal site (big fan of how simple they kept it). Have a look here.
Oxfam International, got a bold makeover thanks to Barcelona-based design studio Hey.
The aim was to renew the image of Oxfam and create an emotional link between the association and its young target. To create a more visual language, the letters are converted into illustrations, which increases the signification of words and create a own graphical personality, direct and reinvidicative. Titles are reduced to one single word to communicate quicker and more directly.
Head over to Hey Studio for more images of the rebrand.
The people over at UnderConsideration never cease to amaze us.
Got an idea that you need to get down on paper? Get a load of their new well designed sketchbook, appropriately priced @ $5.
Sketchbook Details:
Sturdy chipboard cover
32 pages of 70 lb. text white paper
3.5 in. × 5 in.
30 quotes in tiny 5 pt. type
Printed by Pinball Publishing
A few months ago, Kraft Foods introduced its new corporate logo with an accompanying press release that states: “[The new logo] signals to employees, consumers and investors what the new Kraft Foods is all about.”
It appears as though Kraft Foods has a tenuous grasp of their coporate identity. Just last week they issued a modified version of the new logo (as seen above). Check out Brand New for the full story.
MTV International is rolling out its new look as created by their own creative directors in collaboration with UK-based studio Universal Everything.
The new logo is essentially the same as the original, but will only appear as a black and white symbol rather than the flexible interchanging of color, pattern, and texture that we’ve grown familiar with. This flexibility is what Frank Olinsky, along with his design team at Manhattan Design, had in mind when they designed the classic logo in 1981.
Here’s just one example of a former variation of the logo:
The faces, shown above, are American Typewriter Light Italic, Balloon Bold, Bigcity Maxi, Cozzap Open, Flash ND, Futura SB Bold Italic, Sahara Bodoni and Signpainter House Brush.
Below you’ll find a few examples of how the logo is applied to the new brand:
A while back we discussed the redesign of The Franklin Institute which was created by Red Tettemer as part of their advertising campaign. We have to admit, the campaign was solid, but the new mark along with the revised title was an absolute train wreck that created quite a stir within the Philadelphia design community.
The Franklin Institute “quietly reverted back” to its original name, spokeswoman Stefanie Santo told the Daily News yesterday. The reason being that it was confusing to the public. Respectfully, we say: “Duh.”
“The Franklin Institute is the name that, for more than 185 years, Philadelphians have associated with innovative programming, exhibits and educational outreach,” Stein said, frankly.
Related Posts:
Hans Allemann Interview
We seriously have some doubts about this one. The 6-color rainbow flag that was conceived in 1978 by artist Gilbert Baker has evolved into an iconic symbol for gay pride. Studio360 with Kurt Anderson has asked Worldstudio (as well as listeners) to redesign the gay flag to “bring it into the 21st century?” Are they serious? While their intentions may be good, this design exercise is a bit misguided and feels a bit self serving and presumptuous. Thoughts?
One example of a proposed redesign:
VC poses the following question: Why redesign a symbol that resonates so well with its community? Peek here to see a few of the design concepts proposed.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
