Hasta La Ideas

L’agence W&Cie a imaginé cette vidéo pour mettre en avant son intérêt pour les marques. Reprenant les codes des logos, la vidéo détourne avec intelligence et rend hommage à des marques reconnues. Une initiative qui a reçu le Lion d’argent au Cannes Festival of Creativity.

Previously on Fubiz

• Amsterdam Zoo Campaign
• The Branding Comedy
• Pictogram History

Copyright Fubiz™ – Suivez nous sur Twitter et Facebook

Team Romney appears to be pulling out all the stops to assure victory next year. Recently he unveiled the brand new Mitt Romney logo which a New York Magazine staffer likened to the Aquafresh emblem. The commentary is as follows: You know [Romney’s] pretty serious about this because he’s already come up with a slogan […]

Famed Dutch beer brand’s new glow-in-the-dark bottle and a new design initiative at Milan’s furniture fair

Combining the ice-cold feel of a metal can with the classic glass bottle shape, the new Heineken Aluminum is the best of both beer worlds. The design features graphics printed with invisible ink that, when exposed to UV light, reveal an amusing shooting stars pattern. Debuting a few months ago in Milan, the bottle is entertaining the party-goers at Salone del Mobile with its glow-in-the-dark effect.

On the heels of the bottle redesign, Heineken announced plans for another new design initiative called “Open Design Explorations.” The project aims to create new concepts for bars, clubs and social spaces, one of which will be a pop-up club at the city’s 2012 furniture fair.

The design brief for this concept club asks designers to become part of a multidisciplinary team that will study social interaction in clubs around the world. This exploration will provide authentic insights that will help create the pop-up club.

The designers will be selected via Talent Nights taking place in Asia, Europe, USA and Latin America. Once chosen, each designer will join a team focused on one of the design field, including interiors, architecture, product, graphic, interactive and experiential, fashion and identity. Each team will be led by a renowned designer, including Luc Schurgers, founder of Mini Vegas and Fabio Rotella of Studio Rotella.

Little example of utility expressed through form. Basically, I just like it.

Anchor Steam helps celebrate Sierra Nevada’s 30th with a delicious collaborative stout

While brand collaborations range from unholy to made-in-heaven, it’s rare to see two direct competitors join forces with pitch-perfect results like Fritz and Ken’s Ale. The upshot of an alliance between two of Northern California’s most respected brewers, Anchor Steam and Sierra Nevada, the partnership—while celebrating the latter’s 30th anniversary and steeped in heritage, longstanding mutual admiration and a deeply shared passion for beer-making—ultimately comes down to the delicious malty brew.

With a taste best described as somewhere between chocolate milk and black tea, I became a fan after recently enjoying the ale in its native land. While the dark stout has a nice, creamy head, it surprisingly isn’t too thick, making it easy to drink all night (though with a 9.2% alcohol content, you may want to take it slow) or enjoy with a meal.

The drinkability comes directly from the beer’s origin, which itself goes back to Anchor Steam founder and “godfather of microbreweries” Fritz Maytag’s early forays in beer. As the story goes, when Sierra Nevada’s founder Ken Grossman approached Maytag about co-crafting something to celebrate Sierra’s 30th anniversary, the two met up over beers (naturally). At that meeting, they came up with the idea of basing the new product on the first beer that really spoke to Maytag—a stout he would drink with dinner at a local restaurant after brewing his own all day.

Fritz and Ken’s was the first to launch the series of four beers all limited to 1,000 barrels each and created in collaboration with other local “pioneering brewers” as part of the Sierra 30 project. For best results, we recommend following their lead and drinking them all with a friend.