Hasta La Ideas

Looking for Christmas gifts? How about a personalised signed copy of Green Design by Dezeen editor-in-chief Marcus Fairs? (more…)

Dezeen and publisher Gestalten have got together to offer readers the chance to win one of five copies of Less and More: the Design Ethos of Dieter Rams, published in conjunction with the current exhibition of the same name at the Design Museum, London. (more…)

If you like interesting or attractive scenery, but particularly if you enjoy looking at it through windows, 2009 is going to be a red letter year for you, given that there are two new books available that provide just that. First up is Matteo Pericoli‘s The City Out My Window: 63 Views on New York, where the artist asked well-known New Yorkers to let him come in and recreate the view from the windows they look out of everyday, be that at home or at their offices. The participants include Nora Ephron, David Byrne, Stephen Colbert, and a whole host of others (New York‘s Daily Intel has a nice slideshow of a few — you can also take a peek at a few more pieces at Google Books, though some of the image scans are a bit wonky). Second is a bound edition of images from political writer/blogger Andrew Sullivan, taken from the regular series on his The Daily Dish, “The View from Your Window” (the book, appropriately, will take the same name, along with the caption “The world as seen by the readers of one blog.”) Instead of heading to a publisher, Sullivan decided to ask his readers if they would want such a book. Because the response was good, he decided to go the self-publishing route, getting on board with Blurb.com to help put it out, all the while asking his readers for pledges to buy the book to try and drive the costs down and be able to print extra copies. It has ultimately arrived at $16.25 and is set to ship on December 3rd.

New Career Opportunities Daily: The best jobs in media.

Following on from Guerrilla Advertising: Unconventional Brand Communication (published by Laurence King, 2006), CR’s Gavin Lucas is currently collecting work to potentially feature in a second volume that will showcase more non-traditional advertising and marketing campaigns from recent years…

Artist and modelmaker Wilfrid Wood created giant characters for an Australian ad campaign for Frosty Fruits ice lollies. Agency: Publicis Mojo, Melbourne

In just the last few years, advertising, like every other creative industry, has had to evolve fast in order to survive and communicate efficiently in the new and ever changing media landscape. Old ways of thinking about the traditional advertising mediums of TV, press and poster have had to be replaced with an ability to offer clients project-specific solutions to their advertising needs that utilise whichever media channels are most relevant to the message and its intended target audience.

Guerrilla Advertising 2 will showcase some of the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products.

This park bench is actually the medium for a campaign by Ogilvy London to promote Cancer Research UK

Have you created a brilliant and inventive ad campaign in the last two or three years that should be considered for inclusion in GA2? If so, please download the Call For Entries PDF document to find out how to get involved. Deadline for submissions: 26 February 2010

To read a bit about the original Guerrilla Advertising book, click through to this link: tinyurl.com/GuerrillaAdvertising

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Only slightly tangentially, publisher Laurence King has just informed our Gav that a bundle of the long-sold out special edition of his Badge Button Pin book have just been found in the corner of a distribution warehouse. LK have vowed to send out a copy of this much sought after (OK, so we’re slightly biased) tome (which comes in a blister pack that includes 10 specially commissioned badges by the likes of Kim Jones, Fred Deakin, Trevor Jackson, Antony + Alison, Mark Pawson, Femke Heimstra, Michael C Place and Alexander Gelman) to a randomly selected member of its Facebook group – every time a multiple of 100 is reached in terms of registered fans. So for your chance to win – become a fan of LK on Facebook!

Here’s one for your holiday wish list: Alex Steinweiss: Creator of the Modern Album Cover. Out today from Taschen, this lushly illustrated coffee table book celebrates the career of Steinweiss, now 92, who revolutionized the way music was packaged and marketed. As Columbia Records’ first art director, he created colorful, whimsical combinations of illustration and typography that helped to boost album sales for the likes of Rodgers and Hart, Cole Porter, and Henny Goodman, while breathing new life into the works of classical composers with albums covers he approached like vibrant miniature posters. In addition to Steinweiss’ personal recollections and previously unpublished work, the book includes an essay by design historian Steven Heller and a foreword by Grammy Award-winning art director Kevin Reagan.

New Career Opportunities Daily: The best jobs in media.