Hasta La Ideas

AmoebaCorp’s redesign for the Pop Shoppe website, which was unveiled in August, has won a Webby for its imaginative animation.

For those who’ve never heard  the Webby Awards, they’re comparable to the Oscars, but in the digital realm. The Pop Shoppe site, which celebrates the brand’s larger-than-life personality, was built around the concept of an alternate world that lives inside a Pop Shoppe bottle and features a bevy of highly inventive and colourful cartoon-based characters. Amoeba was pleased to collaborate with OneMethod Inc. Digital + Design, as well as sound design firm Tattoo Music + Sound and movie animation firm ON THE CHASE! Motion Design.

“We’re designers but a few of us are also illustrators and animators and all of us are fundamentally kids at heart. To be able to come into the office every day and have a serious discussion about who should win a staring contest between a Sasquatch and a Yeti is pretty much the definition of a dream project”; said Mikey Richardson, who along with the rest of the team at Amoeba Corp, were really pleased to hear about the win. Be sure to check out the Pop Shoppe site to see what the buzz is about!

Check out Mikey’s latest!

I mean look at that concentration. Here it is:

1. It’s official, this fall Mikey will be a 4th year thesis instructor at OCAD in the illustration faculty.
2. Recently presented ‘Keeping Your Team Motivated’ at the RGD’s Headstart late last month.
3. Sitting on the advisory panel for Shift Disturbers 2010. Amoeba is also doing all the event collateral.
4. Scheduled to speak at RGD’s Lateral Thinkers event on April 9th.
5. Will be judging this year’s Cannes Young Lions competition.
6. Earlier this month he spoke at OCAD to design graduates about strategies for entering the workforce.
7. Just had a new baby boy! (congrats again)

If you’re in TO be sure to swing by some of the upcoming RGD events to hear him in person. Check back for updates as they happen.

Introducing The BrandNew Branding Makeover Contest. We’re giving you the chance to win branding by AmoebaCorp, design and strategic services to makeover your brand. The prize package includes the creation of a new brand identity, core marketing materials printed by The Production Kitchen and a professional consultation and product package from Umbra. Worth approx. $30,000!!!

I just wanted to draw everyones attention to the contest we’re holding, featured on our side bar. The top three entries each win a limited edition notebook made from billboard materials and post-consumer waste. All you have to do is leave us a comment with an environmental design link in it. Entries are already well underway, so get yours in soon! DO NOT LEAVE YOUR COMMENTS ON THIS POST. PLEASE USE THE LINK ON THE MAIN DP PAGE UNDER ‘AMOEBACORP NEWS’ FOR YOUR CONTEST SUBMISSIONS. THANKS.

Turn your volume up and check it out.

We have been working for months on this site and it’s finally here. We’re proud to say that not only did we do all the artwork including character development and interface design, we also wrote and performed all the vocal acting (including fart noises), that you’ll find on the site.

Big thanks to our partners: web developers One Method, sound gurus TA2 and animator Julian Brown who helped immensely in bringing the site to life. Cheers!