Uniqlo Cubes

Japanese apparel giant blankets NYC with retail installations in advance of its largest store opening yet

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Savvy readers may have noticed that we were featured in the Voices of New York campaign last month, the first of many initiatives that Japanese apparel retailer Uniqlo undertook to celebrate the imminent arrival of their two latest NYC flagship stores. Since then, the brand has been literally putting itself on the map by dropping pop-up shops inside of tidy cubes (designed by our friends at HWKN) all over NYC to showcase signature products, like their colorful cashmere sweaters. As if setting up nearly 20 Uniqlo Cubes all across New York wasn’t enough, the brand also launched a preview of an upcoming addition to their activewear offering as styled by Nicola Formichetti.

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It’s easy to forget that Nicola Formichetti is Uniqlo’s Fashion Director, considering his ongoing work with Lady Gaga and designer role at Thierry Mugler. At his low-key TriBeCa storefront, Nicola’s, the Uniqlo Innovation Project, presented a step forward for Uniqlo’s sportier side that bears Formichetti’s touch. The sleek, sparse designs are injected with thoughtful design details that manage to balance style and necessity, with many pieces cut from Uniqlo’s well-known heat retention and water repellent high-tech fabrics. The full range presents a take on “how the future dresses” according to the collection’s site, and will be sure to please fans of versatile and stylish pieces that can transition from play to work and back again.

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This weekend, Uniqlo Cubes will be present at the DUMBO Arts Festival helping to celebrate Brooklyn’s place in the art world. Featuring local, national, and international participants, the festival features over 500 participants. Visitors can experience everything from studio visits to musical performances. We particularly recommend paying a visit to experience the Leo Kuelbs Collection’s Immersive Surfaces presentation, which features artists’ works projected onto the stone anchorage that supports the Manhattan Bridge, turning DUMBO itself into a canvas.

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We’ll soon be launching a special edition of CH Local highlighting other upcoming events in NYC that Uniqlo Cubes will be present at, along with our favorite spots nearby, so stay tuned!

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Media Design School

Study with some of the world’s best creatives at New Zealand’s award-winning design school

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Given that technological advancements in digital art are progressing by leaps and
bounds, it’s almost impossible to produce an excellent portfolio by just playing
around on your laptop after work. If you’ve decided to bite the bullet and get back
in the classroom, New Zealand’s Media Design School is becoming one of the best places to get a visual arts qualification (undergraduate or graduate-level) in a range of specialists, ranging from interactive advertising, 3D animation and graphic design.

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Located in stunning (and outrageously livable Auckland), Media Design School started with a class of
30 in 1998. Over the past decade and a half, it’s become one of the best places in the world to study creative technologies. Young Guns named Media Design School the fourth most creative
school in the world over the past decade, a hefty accolade coming from the organization
devoted to spotting young talent. Graduates have gone on to work with George Lucas’
Industrial Light Magic and Microsoft Game Studio, among many others. And New Zealand VFX and post-production powerhouse Weta Digital (owned by Peter Jackson) do their part too–they are the largest employer of Media Design School graduates in New Zealand.

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But the best testimonial on behalf of the school is the work of the students themselves.
Led by James Cunningham, a 3-D filmmaker whose most recent work premiered at the 2009
Telluride Film Festival, Media Design School students produced “Das Tub.” Cunningham directed
the short film, and acclaimed New Zealand screenwriter Nick Ward wrote the screenplay.
The film recently won Best Short Short at the Aspen Shortsfest, one of the world’s top film festivals, and now qualifies for Oscar consideration—a considerable achievement for a film animated by students, who now have industry connections far and beyond what any of them might have imagined when they started their program.

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Students in the 3-D department can also showcase their talents with Media Design School’ Real or Render Challenge. Even
seasoned connoisseurs of 3-D will have a difficult time pinpointing the differences
between real photographs and student-produced 3-D renderings of household objects.
Even an intricately detailed map offers no obvious clues.

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All classes take place in Media Design School’s beautiful Auckland campus.
They’re currently accepting applications online, for both domestic New Zealand
and international students. For more information on the courses and how to apply,
check the Media Design School website.

You can check out the school in this video:

Video Walkthrough – Media Design School from Media Design School on Vimeo.


Museum Aan de Stroom

Five jumping-off points when visiting Antwerp’s new impressive museum

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Building as exhibition: the Guggenheim pioneered the larger-than-life model we’ve come to expect from any international museum worth its salt. New York and Bilbao have their Guggenheims, and Rome has its MAXXI. Now, Antwerp has its own iconic piece of museum architecture and it’s poised to make the medieval Flemish town a global destination. The Museum aan de Stroom opened last weekend to an estimated 100,000 visitors, including the Belgian royal family. (Yes, they’ve got a royal family.)

First, some context. Antwerp is a harbor village with a massive port more than seven times the size of its commercial center. In the 1600s, the city was the seat of the Dutch superpower, establishing the nation’s merchant status for centuries to come. Though Antwerp now belongs to Belgium and Chinese harbors have taken precedence in the world’s shipping market, it’s still a city defined by its watery borders. And it’s there, just off the River Scheldt between the historic city center and the up-and-coming industrial neighborhood het Eilandje, that the MAS Museum steps into its starring role.

An icon the city elders ordered, and an icon they got, with a striking ten-story monolith of stacked boxes in alternating red Indian limestone and undulating glass. The architects, Neutelings Riedijk from Rotterdam, rotated each level 90 degrees, allowing the escalators to ascend around the perimeter of the museum. The effect is a moving viewing platform affording wraparound views of the city, from the Gothic Cathedral of Our Lady to the domed Centraal Station to the grittier docklands and warehouses in the immediate vicinity of MAS.

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The exhibition spaces, designed by B Architecten, highlight the social and economic culture of the Dutch lowlands and draw from the permanent collections of Antwerp’s more established museums. The 470,000 objects come from three of the city’s historical museums, along with temporary exhibitions of pieces from the contemporary art museum, MuHKA, and the Koninklijk fine arts museum, currently closed for renovation. Highlights include the Wunderkammer (“cabinet of curiosities”) pairing Northern Renaissance still life paintings with found objects and scientific artifacts, and a floor devoted to harbor history, including miniature ship models and counterfeit goods seized from the ports. All eight floors of exhibition space are outfitted in interactive technology as well — should you be curious about that minutely detailed illustrated map of Antwerp from 1566, use the handy QR code to go back in time to the 16th century.

Taking the international and interactive themes online, MAS Museum also offers a quirky virtual tour on its website. From your computer, you can reserve a real live museum guide and steer them through the building according to what you want to see. For the less dictatorial, a video library lets you experience the museum inside and out.

Those visiting the museum in person should take note that beyond the fascinating works on display within and the impressive exterior are some places of note not to be missed. Ranging from a cafe perched upon the River Scheldt that offers stunning views to a young gallery with an eye for works that rival what is housed at the main attraction, here are our five recommendations for places to visit after you’ve had your fill of everything this new cultural landmark has to offer.

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Bar Berlin

Bar Berlin is a dark and roomy all-day affair that acts as a cafe, meeting spot, and at night, a bustling bar with attractive young Antwerpers and their international friends. Order a bolleke, the Antwerp nickname for the local pale ale by De Koninck brewery. Kleine Markt 1

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Viar

One of the standout shops on the antique-heavy thoroughfare of Kloosterstraat, Viar offers both hand-picked vintage costumes and blue-chip furniture and objets d’art: mid-century Italian desks, Baroque floor mirrors, and sinuous silver candlesticks. Kloosterstraat, 65

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Glenns Restaurant

Gilded in a heavy helping of Dutch design and Tom Dixon lighting, Glenns Restaurant is carved out of a former garage near the fine arts museum and named after Antwerp’s most famous hairdresser (yes). The menu is a careful, but not overly precious, demonstration of local seafood and crisp, elegant wines. Graaf van Egmontstraat 39

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Zuiderterras Cafe

Zuiderterras – A ship-like restaurant on the banks of the River Schedlt with ridiculous views, Zuiderterras Cafe is where locals go to pretend they’re tourists. The food is straightforward, but the swoon induced by a killer sunset adds a memorable sheen to the proceedings. Ernest van Dijckkaai 37

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Office Baroque Gallery

Office Baroque Gallery has been showing the work of international artists (including Cool Hunting favorites Mathew Cerletty and Matthew Brannon) for three years. Their space promises intelligent exhibitions for discovering rising talent. Lange Kievitstraat 48


Diesel Fuel For Life Denim Collection Shoot

Our exclusive behind-the-scenes visit to the set of Diesel’s newest fragrance campaign

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We recently visited a New York City set where we met the models, creative team and crew behind the campaign for the launch of Diesel’s newest fragrance line, Fuel For Life Denim Collection.

Conceived by the acclaimed director Melina Matsoukas, the fast-paced, sexy videos feature models Marloes Horst and Marlon Texeira, who also appear in the print campaign shot by Terry Richardson. The campaign was created by Bruno Collin, Diesel’s Artistic Director, and Steeve Hagege, Diesel Fragrance’s General Manager, and Paris-based ad agency Fred & Farid

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You’ll see many versions of the campaign, but we’ve got an exclusive 60 second cut of it here:

The companion scents (one for men and one for women) are fresh and fun, and play off of denim’s youthful, free-spirited history. We asked Annick Menardo of Firmenich, who created the scents, to tell us a bit more about her inspiration.

Cool Hunting: Diesel is such an active, youthful and en energetic brand. How do you translate that into a signature fragrance style?

Annick Menardo: When we create a perfume for Diesel we try to keep and transmit the values of youth and energy which are really important for the brand. In order to transmit this energy, we use citrus notes like grapefruit, lemon and mandarin orange. To give a trendy and youthful touch we work with new and innovative ingredients. We have access to new raw materials which we didn’t have in the past. All these ingredients allow us to express and to create innovative fragrances in a different way—this is important for young consumers who are looking for some new experiences.

CH: How is the Fuel for life Denim Collection similar to the other Diesel fragrances? How is it different?

AM: The Fuel for Life Denim Collection is fresher and more luminous on top, though it keeps the modern and sensual character of the Fuel For Life Classic. The new Denim Collection naturally fits in the Diesel perfumes range. It respects the values of modernity, youth and sexiness that are so important to (and characteristic of) the brand.

CH: How are the mens and womens versions similar and different?

AM: They keep the sensual and enveloping signature of Fuel For Life and add a fresher and more sparkling top note. The women’s fragrance features blackcurrant notes, and the men’s lemon notes. The common note between the two fragrances is raspberry. It brings the fresh and sparkling side in the women’s and the sensual and captivating aspects in the men’s versions.

CH: What does creating a fragrance for Diesel allow you to do that other brands don’t?
AM: The modern universe of Diesel, which is very rich and colorful, offers us a wider freedom than most other brands, and that is the greatest luxury for a perfumer; it allows us to work the fragrances in multiple ways and thus to bring something new and innovative.

The flask-shaped bottles are wrapped in Diesel denim. Stonewashed for guys, and a light denim for girls.

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You can learn more at the Diesel Fuel For Life site, see more videos on YouTube or become a fan on Facebook. The fragrances launch in May 2011 in Italy, the rest of Europe in June 2011, and will be available exclusively in Diesel stores in the USA.


Pulse of the City

A day in the life of creating our site makes GPS art to celebrate the new Range Rover Evoque

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Anticipating tonight’s NYC launch of the Range Rover Evoque it seems like the right time to share a video I’ve been working on as part of my involvement with the Pulse of the City campaign. While the larger program is an evolving, interactive guide to 10 cities, one component is the Pulse iPhone app that tracks your movement and converts it to a piece of digital art. This past January I used the app to track a day in New York visiting a bunch of different venues where I often find inspiration for the site.


Virgin America’s Mile-High Sweepstakes

Enter to win a round-trip flight, iPad and CH Edition Rickshaw bag set

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It wouldn’t be surprising if after reading our recent round-up of great travel bags that some of you were bitten by the travel bug. Luckily, Virgin America is offering Cool Hunting readers a chance to win a round-trip flight from any of their U.S. hubs. As if the great RED entertainment system in front of your seat wasn’t enough, they’re throwing in an iPad and free WiFi each way to help make the trip even smoother. In addition, Cool Hunting is providing the lucky winner with one of our CH Edition Rickshaw messenger
bag and iPad case
sets, perfect for toting all your in-flight essentials and spiffy new iPad.

ENTER TO WIN HERE

Stay up to date on all Virgin America news and earn points every time you fly by signing up for Elevate.


Jetsetter 24/7

Our interview with the chief curator of an online travel leader’s new collection

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Launched in 2009, Jetsetter, like its sister Gilt, applies the winning sample-sale concept to travel. Expanding on its success, their new Jetsetter 24/7 allows members to book trips at any time with the assurance that its team personally vets each hotel, tour and cruise, has an easy-to-use site and provides top-notch customer service. To learn a little more about the people behind Jetsetter’s commitment to creating a premium travel experience that make it work, we checked in with International Director of Partner Development Roberta Seiler. To celebrate the launch of the new feature, Jetsetter is giving away seven vacations, including a two-night Miami getaway for two with airfare and luxury accommodations at South Beach’s Raleigh Hotel. Visit Jetsetter 24/7 before 1 February 2011 to enter to win one.

Above portrait of Roberta Seiler shot by Gregory Stefano at the Peninsula Hotel, a Jetsetter Verified property.

What elements do you look for in a hotel? What are some of your favorite destinations?

I really value friendliness, courtesy and a fantastic concierge. No matter how expensive a hotel is, if you walk in and immediately feel at home then they have done a good job. Free wi-fi that works is nice too. My favorite destinations are Rio de Janeiro, Sevilla and Charleston, SC.

How does this appeal specifically to the Jetsetter clientele?

Our members love to travel and like to experience the real thing. Whether it’s a beach vacation or an authentic adventure, this generation wants to feel immersed in the culture when they travel, with all the comforts of course.

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What inspired the creation of Jetsetter24/7?

Our private sales are the big attraction, but when sales ended our members would write into our support team asking about verified hotels in certain destinations. It’s a lot of work for the team to verify each hotel and produce each sale so now this beautiful editorial can live on in Jetsetter 24/7 and members can purchase rooms at prevailing market rate all year round. Given how much our members enjoy traveling, they will certainly be happy with our year round availability to the best places.

What professional or personal experiences do you draw on to effectively curate the list of destination hotels?

I have had the privilege of traveling extensively with my friends and family. Having grown up between Brazil, Switzerland and New York traveling wasn’t seasonal, it was a constent part of my life. I also worked at Leading Hotels of the World and Peninsula Hotels early in my career and learned so much about the thoughtfulness and quality that goes into a top hotel. We also listen to our members, grading our partners through questionnaires we send to members after they stay at one of our partner hotels. If the reviews aren’t spectacular, then we will not feature that property again.

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What was the initial selection process like?

We have a team of fantastic curators that reach out to properties based on personal experience, recommendations from someone they trust or extraordinary reputation. We then verify the hotels using one of our travel correspondents.

How important is “Jetsetter Verified”? What exactly do Jetsetter correspondents do?

The fact that we verify our hotels is so important to living up to our member’s expectations. We want you to know exactly what you are going to get with each hotel featured. We will not feature a hotel that has not been verified. Our network of travel correspondents are the best travel writers in the world. They are each selected for their expertise and they bring this insight directly to members in an unbiased, editorial voice.

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What’s the next step for curated travel?

Our new Expert Travel services is a great way to get a really personalized expert advice. We are also bringing in many more extraordinay experiences that provide adventure and access to the best of the best. It’s funny, this generation we cater to wants us to narrow it down for them and make travel choices easy and accessible. I don’t think that’s too much to ask.


DonQ Master of All Skills

Take our culture quiz and compete to win a trip to Puerto Rico to experience the art of rum-making first-hand

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It’s one thing to master making a cocktail, and yet another to actually craft a spirit. Here at CH, we’ve experienced first-hand the skill and art that goes into creating a variety of our favorite drinks. The balance between rigorous dedication to tradition and having an eye on innovation is a principle that resonates just as much in the art and design world as it does in a distillery, which is why we’re excited to be a part of the Master of All Skills project. DonQ Rum, founded 146 years ago in Puerto Rico, offered us and a small group of other great sites the opportunity to work with them on crafting our very own rum. However, before anyone gets to celebrate the creation of our specially produced spirit, DonQ has an even more exciting opportunity for Cool Hunting’s readers.

DonQ tapped Cool Hunting to create a quiz that tests your knowledge of all things cultural, with the opportunity to win an exclusive party for you and 25 of your friends and a trip to Puerto Rico to experience the art of rum-making firsthand. For more information on prizes see the Master of All Skills site, and if you’re ready to take the challenge on, our quiz is waiting after the jump.


The Provocateurs

Nau’s portrait series of brand ambassadors from film, food, design and more

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Identifying 12 people that truly represent the Nau spirit, the Portland-based brand created ten compelling profiles of subjects spanning writers to butchers. As part of their ongoing project called “Portraits of our Friends,” Nau’s Provocateurs live by codes in keeping with the Nau ethos and serving as a benchmark for the type of people for which they design their products.

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To capture the essence of each, Nau continued their collaboration with photographer Eden Batki and filmmakers Thomas Oliver and Jordan Strong, the duo behind Into the Woods. Working together to shoot both still photos and video, the team brings the stories behind these notable individuals to life.

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The group represents a range of vocations and interests, from home design to butchery but every person is compelling in their own way. Adrian Grenier and Daniela Sea get commended for using their celebrity status to speak out and give back to their chosen causes, providing clean drinking water to developing nations and working to end violence against women, respectively. Daniel Sharp, Nau’s principal photographer, shoots smart and spontaneous images that resonate for the brand’s designers. Camas Davis, food writer and founder of a sustainable meat collective is a forceful advocate for locally-sourced foods and responsible consumption.
Jeremy Pelley
of creative team
Official Manufacturing Co.
, the brains behind the brand identity of Ace hotels, impresses with his business manifesto, which boasts lines like “Kill your ego and fear of failure.”

To learn more about the portrait series and get to know The Provocateurs, visit the Nau blog.


Alexis Hyde

Our chat with the curator of a new online concept championing young creatives

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Pushing insistently at what a blog is and can do, the recently-launched The Smartest Thing She’s Ever Said is an interesting take on storytelling in the digital age. Teams of visual artists and writers collaborate to create a loose serialized narrative over the course of three weeks under the sharp eye of curator Alexis Hyde. Supported by Ann Taylor, the project is essentially an open platform for celebrating the work of young artists on the rise.

When we heard about The Smartest Thing She’s Ever Said, we were interested in getting to know the people behind the project. Here, we speak with Alexis Hyde about art disasters, Los Angeles rising, and gut reactions.

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In no less than two but no more than three sentences, who are you and what do you do?

I ‘m Alexis, and I am the curator of the site. Translation: I help the artists flesh out their ideas into a form that is translatable for the platform and help coordinate some of the logistics of running the blog.

The age of information has in some way, shape, or form turned everyone into a curator of sorts. What do you think makes your perspective special?

I have such a hard time with people calling me or themselves a curator just because I or they have a blog where they compile images. I’m a blogger, a writer, and perhaps a collector of images of works that I admire, and haven’t considered myself a curator until I started working on this project where there’s a concise voice and a vision that the artists are trying to achieve.

Honestly, I don’t think my perspective is special. What I do know about it is that I am always honing it. Every day I try to absorb as much information as I can. Also, I have learned to trust my gut when it comes to art; if I am not immediately attracted, moved or affected then I move on. There is too much for me to waste my time on something that doesn’t have immediate draw or impact. Which is what I am loving about this first story on ArtSheSaid.com, each image and piece of story stand on their own and have the ability to immediately grab your attention.

You’ve got exactly 10 minutes in your museum of choice before it burns to the ground. What do you save and why?

Continue reading…

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The Louvre, “Winged Victory.” I remember seeing it with my mother in Paris and being entranced by its mystery and beauty. There is also a fun family story of my very Texan grandfather giving my mother and her sisters a whirlwind tour of the Louvre when they were young and they all say that is the only thing any of them remember. Imagine a man, who looks like Clint Eastwood, basically jogging through the Lourve with four girls in tow talking about art in a very Southern accent, it’s just too good.

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Imagine you found yourself in control of LA’s arts budget. Who would you throw your money at, and what would you commission them to do?

I would do whatever I could to help save Watts Towers. They’re a national treasure and an amazing achievement in art that unfortunately is in a not so great part of town and are difficult to conserve and restore. People are trying, but it seems that there is more red tape than there should be. I remember coming to Los Angeles for a weekend and some friends of mine took me there and I was floored! It’s such an astounding site to take in. The love and patience that went into every part of this project really shows and that energy sticks with you for such a long time.

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Also, I would have Chris Burden build me a mini “Urban Lights” for the patch of grass in front of my apartment building.

Taking your thoughts on the the over-proliferation of the title “curator” one step further, are there any legitimate curatorial voices out there that you respect, admire, or are particularly moved by? What is it about them that touches you?

The Hammer always has amazing projects and I am always cursing the distance between me and the Tate Modern, where, if they let me, I would move in.

Online,
Fette
and Jogging stand out to me. Everytime I see a new post I am always impressed with how well they are able to get their vision across. Always concise with a little bit of a twist that makes you think.

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It seems like there is a rising tide of interesting and relevant action happening in Los Angeles that hasn’t really existed since the ’80s. Places like NYC get by on long-established cred, but L.A. has had to struggle to regain that kind of ground. What made you set up shop there and are the rumors of an L.A. revival real or all hype?

That’s actually why I moved here, to be a part of what I hope is an L.A. revival. Well, part of the reason. The other reason is that I am a huge weenie when it comes to weather so N.Y. and S.F. were out of the question for me. There are a lot of exciting things happening in Los Angeles all the time. The feeling that you can create something new, of yourself, of your work, is ingrained in our culture here. I know it doesn’t sound good, but I think that the freedom from a long-established art history in this town helps some people be more comfortable in their creativity. It’s different for everyone, some people like to be in NY so they can break down those barriers, others like to be here because the barriers weren’t there in the first place.