Hasta La Ideas

Our slightly delayed Ad of the Week is this new spot for charity Age UK which launches today. Created by Karmarama and directed by Nadav Kander, the film is a beautiful eulogy on the ageing process, set to a poem by Roger McGough…<!– Start of Brightcove Player –>
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The spot launches during a particularly busy (and creative) time within the charity sector, with many excellent ads released of late. While much of this work has taken a shock approach, however, this film is more gentle. The poem, which in the version above is voiced by Christopher Lee, muses on what it’s like to grow old, while a series of people aged from 0 to 100 take us on a journey through the decades. The film is thought-provoking and elegant (as long as you ignore the last frame, with Age UK’s logo, about which the less said, the better).

There is also a shorter version, voiced by actor Jonathan Pryce, shown below:

The ad was shot by Nadav Kander, who while world-renowned for his photography is less well known for his moving image work. In the next issue of CR, out later this week, he and Karmarama ECD Sam Walker talk about the process of making the film, and how it relates to Kander’s stills work. Shown above are two photographs from the shoot by Callum Head, which offers a hint of how it was done: there will also be more of these in the issue.

Credits:
Agency: Karmarama
ECDs: Sam Walker, Joe de Souza
Creatives: Sam Walker, Joe de Souza, Wayne Hanson, Jeremy Willy
Production company: Partizan
Director: Nadav Kander
DOP: Tm Sidell
Offline editor: Sam Sneade
Post production: The Mill

Le skateur Bob Burnquist a été sur toutes les surfaces imaginables. Pour Visit California et leur campagne « Dream Big », le constructeur de rampe Jeff King et son équipe de design ont décidé de construire une véritable rampe flottant sur l’eau du Lac Tahoe. Une performance sportive bluffante à découvrir en vidéo.

FCB has created a quirky new campaign for cable channel Canal+. It is based on the story of the Wilhelm Scream, a scream sound effect featured in a film in 1951 that has been used in over 200 movies since, and consequently haunts the widow of the man who recorded it…

The tale of Linda Dotson Wooley, the widow of actor Shep Wooley, who originally uttered the scream in the movie Distant Drums, forms the basis of a two-minute documentary about the Wilhelm Scream for Canal+, shown below. Shep’s scream has been used in countless famous movies, from Star Wars to Toy Story, and it’s quite amazing to hear the same sound pop up again and again: poor Linda.

In addition to the film, Canal+ has launched a website, Leave Wilhelm Alone, where you can record your own scream to be added to a ‘scream bank’ of options to be used instead of the Wilhelm Scream in future movies. On the site, you are invited to scream along to three different movies. The donated screams are shown on the site within the various clips and visitors can vote on their favourites: a crew of Canal+ experts will then choose a winner from among the most popular screams. Visit the site here.

Credits:
Agencies: FCB Spain and FCB Los Angeles
ECDs: Pedro Soler, Eric Springer
Creatives: Beatriz Pedrosa, Peio Azkoaga, Joao Freitas
Production company: Helo
Director: Alex Grossman
Web developers: Carlos Lainez, Miguel Iglesias

Le photographe Vutheara met en valeur les œuvres de The Kooples et le Cyklop qui ont crées des vélos au profit de la prévention routière. Des créations uniques, qui seront exposées au Molière puis vendues lors d’une vente aux enchères. Un événement qui sensibilise le public à l’utilisation des équipements de visibilité.

Liquid has created this rather fine set of animated titles that are currently being used to introduce Channel 4’s coverage of the Sochi Paralympic Games…

The titles follow Liquid’s previous work for the London 2012 Olympics, shown below, where the set of figures made up of 3D abstract shapes was first featured. For this new film, the figures have evolved and are now set in the snowy landscapes appropriate to the Winter Games. Linking both pieces of work is the soundtrack, Harder Than You Think by Public Enemy, which was also used in Channel 4’s much-celebrated Meet The Superhumans film for the 2012 Games.