Créé par Yuki Ariga pour le fabricant de mouchoirs japonais Nepia, ce beau court métrage propose une animation d’origamis faits de mouchoirs délicatement pliés représentant des animaux. Voici un making-of d’une imagination et d’une créativité débordante et plus de visuels dans la suite de l’article.
Heart Research UK has come up with a novel idea for raising money on Valentine’s Day, by proposing that people auction gifts from ex-lovers via Instagram to raise money for the charity. The money raised will help treat heart disease, and might just mend a few broken hearts in the process too…
Created by McCann London, the auction will last for one week, closing at 6pm on Friday, February 21. To take part, all you have to do is Instagram a photo of the now-unwanted gift along with the hashtag #InstaHeartAuction. People can then bid on the item, with all proceeds raised going to Heart Research UK once the auction ends. All the items posted so far can be viewed online at instaheartauction.org, and the video below explains the project in a bit more detail. Get bidding!
Carphone Warehouse is targeting frugal lovers this Valentine’s Day with a print ad that doubles as a paper bouquet.
Designed by CHI & Partners, the double page spread can be transformed into a makeshift bunch of flowers in three easy steps and features the strapline ‘Why spend more this Valentine’s Day?’:
It’s the latest instalment in CHI & Partner’s ‘Scrimpers’ campaign for the brand, which aims to cement its position as a value retailer by celebrating ‘the filthy, the frugal and the downright tight’.
The campaign launched last September with a humorous 40-second spot depicting characters engaged in various money-saving antics, from cutting their own hair (with disastrous consequences), to stuffing their handbag full of pastries from a free buffet.
Today’s ad is another great follow-up, and if you’ve yet to buy a gift – or are just too tight to pay for one – you can find it in various national newspapers.
Credits
ECD: Jonathan Burley
Creative direction: Rob Webster & Alexei Berwitz
Copywriting and art direction: James Crosby & Will Cottam
Design: Max Henderson
The global art market is booming, and art auction houses, once perceived to be the preserve of the elite, are attracting new, more varied audiences. These changes can be seen in recent advertising for both Bonhams and Christie’s, which offer a more open vision of the modern auction house.
It feels as if record-breaking sales are happening almost weekly in the art world at the moment – just yesterday Christie’s announced that a Francis Bacon painting sold earlier this week to an anonymous buyer was the most valuable painting it had ever sold in Europe. At £42 million, the Bacon work comes in at only 44th in the list of the most expensive paintings sold worldwide, however (The Card Players by Paul Cézanne is the most expensive ever sold, for £162 million in 2011).
This interest in acquiring works of art is not just for the super, super rich, however. There is a broader interest in buying and selling occurring and reflecting this shift, auction houses are becoming more open than ever before. This friendlier, trendier attitude can be seen in recent advertising for London auction house Bonhams which is currently on display in tube stations and on taxis across the city.
The campaign is simple yet striking. Created by Identity Design, alongside in-house designers at Bonhams, it features the names of different art movements – Cubism, Surrealism, Pop Art – imaginatively written in white lettering on a black background. The designs are accompanied with a tagline – ‘The future of auctioneering’.
More reminiscent of advertising for galleries such as Tate than what we might have previously associated with an auction house, the campaign makes no mention of prices or even specific artworks, instead suggesting it is simply a destination for art fans. The campaign follows the launch of Bonhams’ new headquarters in London, which the company describes as the “world’s first 21st century auction saleroom”, with an emphasis on new technology and customer service.
Christie’s has also become more outward-facing of late, with an elegant new ad campaign created by BBH London. Featuring print and poster work as well as a stylish overhaul of the auction house’s website, the Christie’s campaign introduces the staff that work at the company around the world, as well as some of the artists whose work they sell.
The tagline for this campaign is simply ‘The Art People’. Artworks do appear in the background of the photographs (perhaps as they might appear in your luxury home), though Christie’s’ people themselves are placed at the forefront. While very different in tone to the Bonhams work, the campaign is similarly fresh and eyecatching.
Both campaigns are suggestive of the continuing emergence of a new era of auction houses, designed to serve a younger, more fashionable audience. Judging from these ads, it looks like the current art boom is here to stay.
A new video installation for the window of Parisian department store Printemps Du Louvre from creative consultancy Big Active, creates a moving kaleidoscope of archival imagery in the shop window.
Printemps Du Louvre is the new flagship branch of the luxury French department store situated in the Carrousel Du Louvre, an underground shopping mall close to the Louvre museum in Paris. It is Printemps’ first new space for 30 years, and exhibits from contemporary artists occupy much of the inside, with emphasis placed on the in-store experience, in turn drawing consumers away from online shopping.
The project brief – in simple terms, to attract visitors towards the window and into the shop – meant competing with prestigious neighbours, whilst developing something that would work with the existing, modestly sized windows of the store.
“The environment itself was a challenge, the windows are opposite the Apple Store and the iconic La Pyramide Inversée,” says Greg Burne, of Big Active. “We knew we had to produce something visually highly impactful, brand neutral, which would hold it’s own and lure people away from the endless Louvre museum queue.”
In keeping with the type of high-end, experiential shopping experience that the store prides itself on, the windows needed to welcome in visitors with something a little bit different.
Tasked with directing and designing the film, was Mat Maitland with a team from creative consultancy Big Active, who specialise in art direction, graphic design, illustration and moving image, with animation from Paul Plowman and music by Buffalo Tide.
The video installation features archival iconography and other images from Printemps the Louvre, which plays in a three-minute loop. The screen sits inside a mirrored frame, designed to reflect the film and create a kaleidoscopic effect, with the products physically placed in the centre.
We’ve seen many an unusual piece of packaging at CR towers – but Scotch Whisky brand J&B’s latest range of bottles may be the strangest yet.
The brand recently released 25 bottles of its finest blend wrapped in a fleshy latex skin. Each ‘skin’ was delicately tattooed by SM Bousille, owner of Paris tattoo parlour Le Sphinx.
The concept was devised by French design studio Button Button as an unusual way to commemorate J&B’s heritage. The product was launched in the mid eighteenth century by London wine merchant Justerini & Brooks, at a time when tattoos were becoming popular with UK sailors, says the agency. In 1862, the Prince of Wales became the first monarch to receive one and the trend for tattoos spread throughout Europe.
It took Bousille around 20 hours to tattoo each bottle, and each one features the same design. The latex skins used had to be slim enough to respect the bottle’s shape yet strong enough to withstand being hit with Bousille’s needle. A flesh colour was chosen for added authenticity and intrigue, says Button Button.
Bottles were packaged in a black silk screened box and sold at Paris’ Publicis Drugstore and L’eclaireur rue Herold. Priced at 150 Euros each, they sold out within a week.
There’s something a little unsettling about these eerily realistic skins, but it’s certainly a novel approach to packaging. Button Button says there are no immediate plans to release any more, but the company is interested in collaborating with a different tattoo artist in another country. And in case you’re still intrigued, here’s a video on how it was done:
Momentum, a new immersive art installation by United Visual Artists, opens today at the Barbican in London. Featuring a series of sound-and-light emitting pendulums, the work transforms the Curve gallery into a kind of space-age temple…
The 12 hanging objects offer the only source of light in the space and swing rhythmically, casting shadows and rays through the smoky atmosphere. An abstract soundtrack emanates from each of the swinging forms, and every few minutes the objects go still and the light and sound subtly changes direction. Despite the darkness, the atmosphere in the space is peaceful, meditative almost.
As UVA’s Matt Clark explains in the film above, Momentum is intended to “mess with your perception of both time and physical space”. The work is designed to feel like a ‘natural’ experience, though features intensely high-tech elements custom made by the artists, including 3D printed acoustic chambers within each of the pendulums. As Clark explains, it is this tension between the natural and the synthesised that the artists are interested in exploring in the work.
Barbican’s Curve gallery has built a reputation for exhibiting experimental and often experiential artworks in the unusually shaped space, from Song Dong’s Waste Not, where the artist exhibited a life-time of objects collected by his mother, to Tomas Saraceno‘s video installation, which turned the walls of the gallery into a panorama of clouds. UVA’s work is perhaps most akin to the immensely popular Rain Room, created by Random International in 2012. While that piece, where it rained inside the gallery but not on visitors, allowed only five people in the space at one time and had large queues, this will hopefully avoided here as the exhibition offers access to over 40 visitors at a time.
All images © Bethany Clark/Getty Images, courtesy Barbican Art Gallery
UVA have also become renowned for creating unique, absorbing installations. In 2006, they created Volume for the John Madjeski Garden at the V&A, which featured a display of light columns, and more recently they exhibited High Arctic at the Maritime Museum in Greenwich. That work featured an elaborate arctic ‘landscape’ constructed with sculpture and light, alongside interactive artworks. While good fun, there was an educational aspect at the core of High Arctic, with visitors encouraged to consider the dramatic changes to the region.
Momentum, by comparison, is a more minimalist piece, with the emphasis placed squarely on the viewer’s experience. The work is hypnotic and absorbing, and not entirely done justice by the photographs and video here: this is one artwork that really should seen for itself.
Momentum is at the Barbican Curve until June 1, more info can be found at barbican.org.uk.
The winners of this year’s Gunn Report – which rounds up the most awarded work and agencies in advertising each year – have been announced, with McCann Melbourne’s Dumb Ways To Die campaign for Metro Trains the clear star of 2013.
The campaign, which has received over 71 million views on YouTube, came top of both the most awarded film category and the most awarded digital category, equal third in the most awarded print ads category, and second in the ‘All Gunns Blazing’ category, which celebrates the most integrated/innovative ad campaigns of the year. This ubiquity is proof perhaps that such category divisions in award shows are becoming increasingly irrelevant.
The success of the spot also led to McCann Melbourne becoming joint most awarded agency in the world in 2013, alongside Wieden + Kennedy (Portland and New York).
While McCann Melbourne’s glory is down to just this one film, W+K’s US offices delivered award-winning work for a wide range of clients, including Nike, Old Spice, Southern Comfort, Delta and P&G. It was the first time that two agencies had tied at the top of the table, showing that a cheeky one-off hit can equal a year of solid delivery for a number of brands. Success on the level of Dumb Ways To Die though, is of course very hard to come by.
Here are the winners in full:
Most Awarded Agencies in the World 2013
1= McCann Melbourne
1= Wieden + Kennedy (Portland, New York)
3. AlmapBBDO (São Paulo)
4. Ogilvy Brasil (São Paulo)
5= BBH London
5= Clemenger BBDO (Melbourne, Sydney)
Most Awarded Agency in Digital in the World 2013
1. R/GA New York
2. Forsman & Bodenfors, Gothenburg
3. McCann Melbourne
4= AlmapBBDO (São Paulo)
4= Wieden + Kennedy (Portland, New York)
Most Awarded Film Ads in the World 2013
1. Metro Trains, Dumb Ways To Die, McCann Melbourne
2. Southern Comfort, Whatever’s Comfortable – Beach (above), Wieden + Kennedy New York
3. Carlton Draught, Beer Chase, Clemenger BBDO (Melbourne)
4= Axe/Lynx, Susan Glenn, BBH New York
4= Leica M Monochrom, Soul, F/Nazca Saatchi & Saatchi (São Paulo)
Most Awarded Print Ad in the World 2013
1. Expedia, Luggage Labels (below), Ogilvy & Mather London
2. Harvey Nichols, Pelicans, Y&R (Dubai)
3= Coca-Cola, #Cokehands, Ogilvy & Mather (Shanghai)
3= Metro Trains, Dumb Ways To Die, McCann Melbourne
3= The Sunday Times, Rich List, CHI & Partners, London
Most Awarded Digital Ads in the World 2013
1. Metro Trains, Dumb Ways To Die, McCann Melbourne
2. Nike, Nike+ Fuelband (below), R/GA New York
3. Adidas Neo, Window Shopping, TBWA\Helsinki
4= Google/Lego, Build With Chrome, M&C Saatchi/Mark (Sydney)
4= JFK Presidential Library and Museum, Clouds over Cuba, The Martin Agency (Richmond, VA)
Most Awarded All Gunns Blazing in the World 2013
1. Hemoba/Vitória FC, My Blood Is Red and Black (below), Leo Burnett Tailor Made (São Paulo)
2. Metro Trains, Dumb Ways To Die, McCann Melbourne
3. Nike, Nike+ Fuelband, R/GA New York
4. Sport Club do Recife, Immortal Fans, Ogilvy Brasil (São Paulo)
5. Samsung Lief Insurance, Bridge of Life, Cheil Worldwide (Seoul)
Most Awarded Advertisers 2013
1. Nike
2. Volkswagen
3. Axe/Lynx
4. Coca-Cola
5. Google
Most Awarded Countries 2103
1. US
2. Australia
3. UK
4. Brazil
5. France
Most Awarded Agency Network in the World 2013
1. BBDO
2. Ogilvy
3. DDB
4. Leo Burnett
5. McCann
Most Awarded Production Companies in the World 2013
1. Biscuit Filmworks
2. Paranoid
3. MJZ
4. Rattling Stick
5. Henry de Czar
Most Awarded Director in the World 2013
1. Tim Godsall
2. Ringan Ledwidge
3= Julian Frost
3= Tom Kuntz
5= Steve Ayson
5= Marcos Kothar
For more info on the Gunn Report, and this year’s winners, see gunnreport.com.
Paris-based designer Julian Douek and marketing agency Bloomeo have collaborated on a beautifully produced box set promoting Arjowiggins’ new range of creative papers.
The limited edition package contains two hardback books with debossed covers: one provides a look at the company and its origins – it was founded in the 18th century and has mills in the UK, Spain, France and Brazil – and the other contains samples of 61 papers from the new range.
The brand book also contains several shots of creative projects made using Arjowiggins paper. It features work by Norwegian agency Grandpeople, Swedish agency BVD, set designer Gary Card and French studio Creative Sweatshop.
In addition to the box set, Parisian agency Some/Things recently produced a short brand film documenting the production process at an Arjowiggins mill. Directed by Monika Bielskyte, it’s a fascinating insight into the craft, skill and machinery involved in making creative papers.
Global creative conference Design Indaba returns to Cape Town on February 26. The line-up so far is impressive, with talks from Thomas Heatherwick, Stefan Sagmeister, Experimental Jetset and photographer David Goldblatt…
The three-day conference turns 20 this year and has earned a reputation as one of the world’s biggest creative events, covering graphics, digital media and architecture as well as fashion, product and interior design.The full programme is yet to be released but 40 speakers have been announced so far.
Caitlin and I by Zanele Muholi. Image courtesy of Muholi and Stevenson Johannesburg/Cape Town
Man building his house, Marselle Township, Kenton-on-sea, shot by David Goldblatt.
They include South African photographers David Goldblatt, Nandipha Mntambo and Zanele Muholi. Muholi’s latest photography series, Of Love and Loss, is a collection of portraits capturing weddings among South Africa’s black LGBT community, on display in Johannesburg from February 14 until April 4.
There is a strong presence from graphics, branding and media firms, too, with speakers from Europe, Australasia and the Americas.
Experimental Jetset’s identity for the Whitney Museum and exhibition design for The Printed Book: A Visual History
Amsterdam Studio Experimental Jetset will be discussing their work alongside Sagmeister, who is based in New York; Dean Poole, co-founder and creative director of Auckland studio Alt Group; Tom Hulme, design director at London firm IDEO, Sao Paulo-based AlmapBBDO creative director Marcello Serpa and Wolf Ollins London’s managing director, Ije Nwokorie.
New Zealand Opera branding & New Zealand New Music packaging by Alt Group
The Happy Show and Standard Charter commercial by Stefan Sagmeister
Creatives attending from other sectors include fashion designer Henrik Vibskov, currently the subject of an exhibition at Helsinki’s Design Museum, Heatherwick and Dutch interior design duo Scholten & Baijings. A selection of graduates from leading design schools will also be presenting their work Pecha Kucha style.
Story Corps, a local storytelling project devised by New York media design firm Local Projects. Founder Jake Barton will be speaking at this year’s Design Indaba
UK Pavilion at the Shanghai Expo and new look London buses designed by Thomas Heatherwick. Image: Iwan Baan
The conference ends on February 28 and is immediately followed by a South African design Expo running until March 2, showcasing work from emerging creatives and local artists and makers. Music and film programmes run alongside both events with 38 gigs over two nights, and 10 film premieres between February 21 and March 2.
Fore more information or to book tickets, see designindaba.com
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