Hasta La Ideas

We just launched a new site celebrating the yellow-clad hero of pressure treated pine: YellaFella, Yellawood’s ambassador of quality building products. Be sure to check out the "Fight the Bad Guy" part if you’re having a tough week and need someone to take it out on. YellaFella launched his first series of commercials about his Adventures in Rotwood. We produced the website over a few short months, working with actors, musicians, cowboys, animators and the 3d effects gurus- The Westside Collective. I helped with art direction and the flash. Aaron did the front-end design work. Check out YellaFella.com