Hasta La Ideas

Interesting article in the New York Times. You know when times are tough (thanks to the suits messing everything up), who do they call when it’s time to change gears? Designers of course! The article summizes that in tough times, “strong”, “confident” logos must make way for something much “friendlier” and “neighborly”. Their case examples sure testify to this. Another trend? Out with the ALL CAPS. It’s way too loud for these already harsh times. Fellow designers take note. You might want to shelve the Helvetica Bold until the economy turns around.