Hasta La Ideas

Il collettivo francese Zim & Zou, ispirato dagli oggetti simbolo che andavano forte negli anni 80, li ha riprodotti fedelmente in carta nel progetto Back to Basics. Sul loro beheance trovate una vasta selezione di foto e video.
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From a minimalist shelter to the ultimate blade, five key items that will keep you alive in the most extreme camping conditions

Call it apocalyptic fantasy or a primitive urge, the allure of relying on little more than wit, instinct and a few essentials in the wild brings out the inner Bear Grylls in all of us. (For those who prefer leaving the survival adventures to the folks on TV, check out our weekend and car camping features.) What follows is the best gear—from the newest to the most obscure—to round out the kits of more enthusiastic explorers .

Possibly the most important tool you can have when put in the situation of man vs. nature, a rugged hunting knife plays a critical role in building shelter, feeding yourself and most importantly protecting yourself. Helle’s Fossekallen can do all this and still maintain an unparalleled level of elegant design. The 79-year-old Norwegian knife manufacturer has handcrafted this beauty using birch for the handle and a impeccably strong triple-layered laminated stainless steel blade. Look to Amazon where most Helle knives sell for around $100.

Designed as all-encompassing survival tool, the Raptor by Eton is a weather-resistant solar-powered charger. The built in compass, altimeter and barometer will keep you headed the right direction while the AM/FM radio keeps you informed and upbeat on your way there. As if that wasn’t enough, the device also comes equipped with a USB cell phone charger, digital clock, alarm and NOAA weather alerts for good measure. With all that and a battery life of 30 hours, it’s not a bad deal for between $110-150 from Eton’s webstore and Amazon.

Described by the United States Army as “the finest single source for self-reliance for all extreme circumstances,” the Survival Field Manual has you covered with essential instructions from how to treat polluted water to making traps and snares to preparing and preserving wild game, as well as all types of fire making techniques. Straightforward text and user-friendly illustrations make the guide helpful even in situations of low mental capacity. It’s available through Amazon for $11.

No matter the season, packing a solid waterproof shell when venturing into the unknown is a wise move. We picked Westcomb‘s Apoc jacket, a lightweight shell that comes in both male and female specific cuts. Most importantly, it’s entirely constructed out of the most breathable waterproof fabric available on the market today, the new Polartec Neoshell. Check retailers for the Apoc jacket ($480) once fall rolls around.

Most claim the key to survival is a strong will and a proper shelter. Cascade Design’s compact and lightweight E-wing helps save your precious energy for the mental game. The waterproof canopy—weighing just one pound— can be pitched using two trekking poles or simply strung up on nearby tree limbs, each allowing for different architectural options, a bare bones option that’s ideal for summer trips to the bush too. It sells for $150 through Cascade Designs webshop.

Levi’s is the latest brand to recognise the potential of hooking up with young, relatively unknown, creatives and artists to create an ad campaign. The most recent iteration of its Go Forth campaign sees the denim company work alongside Portuguese street artist Alexandre Farto, aka Vhils, to create a series of portraits of local “modern day pioneers” on walls in Berlin…

The campaign, by Wieden + Kennedy Amsterdam, features portraits of four creative and community figures in Berlin: Joe Hatchiban, who hosts large outdoor karaoke shows in the city; artist duo Various & Gould (one of whom is shown above); photographer Sven Marquardt; and community organiser Fadi Saad, who is working with immigrant teenagers to help them acclimatise to German society.

Vhils has carved the four portraits into walls in the city, in his distinctive style. In the film above, he appears to use small explosions to complete the works. Appropriately enough, these look in the film like a kind of echo of Jonathan Glazer’s classic Levi’s spot, Odyssey, where the main characters burst through walls (see it here).

The murals appear without any overt Levi’s branding, only the campaign’s slogan, Go Forth. In addition to the portraits, Levi’s is also presenting a five-week long printing workshop in the city. Located in Mitte, in a temporary venue in the city’s former mint, Alte Münze, the Levi’s Print Workshop provides free screenprinting and supplies for use by visitors, and is hosting a range of exhibitions and instructional workshops to teach people the art of screenprinting. Visitors can create their own hand-printed T-shirts, postcards and digital artworks. This is the fourth in a series of workshops held by Levi’s, and the first outside the US (print, photo and film workshops have previously been held in San Francisco, New York and LA respectively).

The making-of film above gives more detail on the four figures featured in the portraits in Berlin. For those in the city, the portraits can be seen for real at Revalerstrasse 99 (Fadi Saad), An der Schillingsbruecke (Various & Gould), Chausseestr. 36 (Joe Hatchiban) and Potsdamer Str. 151 (Sven Marquardt). The Levi’s Print Workshop will run in Berlin until August 18. For more info and to register for classes, go to levi.com/printworkshop.

Credits:
Agency: Wieden + Kennedy Amsterdam
ECDs: Mark Bernath, Eric Quennoy
Creative directors: Rosie Bardales, Alvaro Sotomayor, Tyler Whisnand
Creatives: Mathew Jerrett, Ivan Cash, Sean Vij, Daniel Maxwell
Digital creative: Tiago Varandas
Documentary director: Sanne van Hecke

CR in Print

Thanks for reading the CR Blog but, if you’re not also getting the printed magazine, we think you are missing out. This month’s bumper July issue contains 60 pages of great images in our Illustration Annual plus features on Chris Milk, Friends With You and the Coca-Cola archive.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine and get Monograph.

Armé de son Canon 7D a 59,94 frames/seconde, Paul Kroeker a demandé à Matt Wiebe de faire des figures de skateboard pour pouvoir filmer ce dernier. Le résultat, bien réalisé, consiste en une vidéo appelée “Wavy Gravy” et est à découvrir dans la suite de l’article.

Previously on Fubiz

• The Twins
• Phantom Flex Camera
• Winter in Hell

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