Hasta La Ideas

Se c’è un mondo lontano dai miei interessi, questo è sicuramente quello della pesca. Da bambino presi una volta in mano una canna, e ricordo che osservavo stupito certi adulti che passavano il tempo discutendo su piccole esche colorate che mi parevano tutte uguali, ma la mia esperienza si ferma qui. Perciò oggi non parlerò di Daiwa per la qualità dei suoi prodotti (che sembra alta ma non conosco) ma per l’immagine coordinata del brand.
Scoprii Daiwa nel portfolio di Kashiwa Sato qualche mese fa, e promisi di approfondire l’argomento perché mi sembrò uno dei migliori lavori del graphic designer giapponese. Daiwa, una ditta giapponese che produce attrezzatura e abbigliamento per la pesca sportiva, è la dimostrazione come in ogni ambito è possibile creare dei buoni progetti di comunicazione.

Kashiwa Sato è l’autore del bel logo, applicato con successo sia nella versione orientale che occidentale del marchio, ed è il direttore creativo che sovraintende le numerosi applicazioni del brand. I prodotti Daiwa sono tantissimi, perché oltre al materiale tecnico l’azienda produce abbigliamento ed accessori, e possiede negozi monomarca.

La navigazione del sito giapponese non è facile per un occidentale poco esperto, ma sono riuscito a visitare diverse pagine dedicate a prodotti e cataloghi. La grande attenzione per la grafica, il packaging minimal ed intuitivo, e le bellissime fotografie fanno di Daiwa un modello da seguire. Non a caso A Bathing Ape, uno dei marchi streetwear giapponesi più brillanti, ha collaborato insieme a Daiwa per una linea di abbigliamento ribattezzata con ironia “A fishing ape“.

HI-MACS® was chosen by eminent French artist Ora-ïto for his entry into the recent Wallpaper/Reebok exhibition in London. Fabricated by Candi..

Narrow skylights create bands of light across the red bright ceiling of a sheltered school courtyard in Porto, Portugal.

The covered terrace separates two new buildings designed by Portuguese architect Ricardo Bak Gordon at the Garcia D’Orta Secondary School.

The first two-storey building houses a library and auditorium, while the second has a cafe-bar on the ground floor and study rooms above.

The chunky canopy is suspended between the two buildings at first floor level and is the height of an entire storey.

Another school building by Bak Gordon also features the colour red, except it is on the floors rather than the ceilings – see the story here and see all our stories about Bak Gordon here.

Photography is by Fernando Guerra.

Here are some more details from Bak Gordon:

Garcia D’Orta Secondary School

The modernization project of the School Garcia de Orta, based on the construction of a new building, whose location, program and relationship with the existing built and empty spaces, can set a new centrality in the plot, providing the school new program areas essential to the new times.

This building, placed longitudinally in relation to school grounds, and an intermediate elevation view of the morphology of the terrain, allows the creation of a covered outdoor plaza that will serve as the epicenter of the whole school life, and supports two built spaces where we find the library, auditorium, bar / cafeteria, laboratories as well as other support equipment.

Location: Boavista, Porto
Design phase: 04.2008
Constrution phase: 2010-2011

Client: Parque Escolar EPE
Architect: Ricardo Bak Gordon

Collaborators: Luís Pedro Pinto, Nuno Velhinho, Pedro Serrazina, Sonia Silva, Vera Higino, Walter Perdigão
Engineering consultants: Estruturas BETAR, Infraestruturas RGA / BETAR, Paisagismo FCAP
General contractor: Cantinhos / ACF

Site area: 26.250 m2
Built area: 3280 m2
Cost: 11 M.€

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See also:

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Youth Centre by Mi5 Arquitectos	University Library by Studio Roelof Mulder	Les Cabanyes by Arqtel Barcelona

The rooms of a black and white house in California lead out to a series of stepped terraces with a view of the famous Hollywood sign.

The single-storey house, named Nakahouse, was designed by American studio XTEN Architecture and sits upon the foundations of a 1960s house that has been demolished.

A living room and kitchen-diner wrap around the largest of the terraces, from which a steel staircase leads up to a deck on the roof.

Elsewhere, sliding glass panels disappear into the walls to open bedrooms out to smaller terraces.

XTEN Architecture also designed a gallery perched on top of an art collector’s house in Los Angeles – see our earlier story here.

Other monochrome projects on Dezeen include an apartment in Paris filled with blocks and a Singapore hotel where white statues have their heads in the clouds.

Photography is by Steve King.

Here is some text from the architects:

Nakahouse, Hollywood Hills, California

Nakahouse is an abstract remodel of a 1960′s hillside home located on a West facing ridge in the Hollywood Hills, just below the Hollywood sign.

To the South and West are views of the Beechwood Canyon; to the East is a protected natural ravine, with a view of Griffith Park Observatory in the distance.

The existing home was built as a series of interconnected terraced spaces on the downslope property.

Due to geotechnical, zoning and budget constraints the foundations and building footprint were maintained in the current design.

The interior was completely reconfigured however, and the exterior was opened up to the hillside views and the natural beauty of the surroundings.

A large terrace was added to link the kitchen/ dining area with the living room, with a steel stair leading to a rooftop sundeck.

Terraces were also added to the bedroom wing and the upper master bedroom suite to extend the interior spaces through floor to ceiling glass sliding panels that disappear into adjacent walls when open.

The exterior walls are finished in a smooth black Meoded ventetian plaster system, designed to render the building as a singular sculptural object set within the lush natural setting.

A series of abstract indoor-outdoor spaces with framed views to nature are rendered in white surfaces of various materials and finishes; lacquered cabinetry, epoxy resin floors and decks and painted metal.

The contrast between the interior and exterior of the house is intentional and total.

While the exterior is perceived as a specific finite and irregular object in the landscape the opposite occurs inside the building.

Once inside the multitude of white surfaces blend the rooms together, extending ones sense of space and creating a heightened, abstract atmosphere from which to experience the varied forms of the hillside landscape.

See also:

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Sapphire Gallery by XTEN Architecture	Villa Topoject by AND	House R by Bembé Dellinger

Voici la nouvelle campagne de Jean Paul Gaultier pour le nouveau parfum masculin Kokorico. Une réalisation de ce spot publicitaire confiée à Jean Baptiste Mondino, qui sera diffusé courant septembre. Pour l’occasion, Fubiz et JPG vous offre 5 exemplaires de ce nouveau parfum.

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