Hasta La Ideas

When Justin Timberlake and pal Trace Ayala decided to start their own fashion label, they built it on edgy urban denim and Southern style. When Johan and Marcella Lindeberg from J. Lindeberg fame jumped on board, they expanded their line. With pieces for both men and women, the William Rast crew gave a show full of denim in the Bryant Park tents. Paired with heavily shoulder padded shirts for women, double breasted blazers, and black & white grungy plaids, the collection stayed true to its southern-minded aesthetic (they even had fringed boots!). Suitable for a barn dance in the city, the denim pieces were clearly the star of the show. It was studded, ripped, frayed and acid washed- yes, you heard that right, acid washed. The collection was admirable, but when you are bombarded with Southern-fried denim and all of the blonde models start looking like Jessica Simpson, you can’t help but get a tad bit bored. All in all, a valiant effort for a first time showing in the tents.

Celebs: Anna Wintour, Bee Schaffer, Paris and Nicky Hilton, Aubrey O’Day, Coco Rocha, Jessica Biel
Trends: acid washed denim, vests, blazers, zippers, leather
Photos by Frazer Harrison/Getty Images