New Cravendale ads and more nice work


Bad Bull for Cravendale, agency: Wieden + Kennedy London

Here’s a round-up of great ads that have passed through CR Towers of late, beginning with
Wieden + Kennedy London’s latest for Cravendale. The ad is another collaboration with surreal Belgian stop motion animators Pic Pic Andre and sees a bad bull enter the Cravendale Milk Bar and cause chaos… Also released this week is another Cravendale spot, Slurp.


1 Million Users for Arnet, agency: Santo, Buenos Aires

Next up is the latest ad for internet service provider Arnet from Santo, Buenos Aires. The spot makes a neat mockery of typical internet/phone advertising.


Sarah’s Story

A change of tone for this next film, which has been created for the Motor Neurone Disease Association by Jim Weedon of Bare Films. Its graphic depiction of life with MND makes for tough viewing.


$10,000 worth of Lotto Scratchies advertising the Australia Outdoor Awards

The Glue Society in Sydney has created this unusual campaign to promote the Australia Outdoor Awards. This billboard is currently situated on a major highway in west Sydney and features $10,000 worth of $1 scratch cards, which will be the prize for the creative person or team responsible for the year’s best outdoor advertisement. The billboard is guarded 24 hours a day to protect the prize, which may of course be worth far more than $10,000 if the winner gets lucky on the scratch cards.

The scratch cards form the golden pigeon logo of the awards and the billboards directs viewers to the awards website, which gives details of entry information. The awards are free to enter and the deadline for entries is the end of April.


Stella McCartney poster ad by Partner + Partner, art directed by Christopher Simmonds

Partner + Partner has created this poster for Stella McCartney. The ad was shot by photographer Ryan McGinley and features artwork by Dinos Chapman.


Creme Egg game website

Cadbury’s has created this online game as part of the ‘here today, goo tomorrow’ campaign for Cadbury’s Creme Egg. Play it here.


Saturday for Lurpak, agency: Wieden + Kennedy London, director: Simon Ratigan

Finally, back to Wieden + Kennedy London for the last ad, for Lurpak butter. The spot celebrates Saturday mornings in all their lazy glory. Only three days to go…

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