Hasta La Ideas

Vegetarians look away now: Karmarama has recreated the famous Lord Kitchener poster in 16 types of meat in an ad for Colman’s Mustard

The whole thing apparently took over 18 hours of cooking and was pieced together by food stylist Peta O’Brian, who also worked on Fallon’s Skoda Cake ad.

The ad features the following:
Breaded Ham
Chorizo
Beef Carpaccio
Bresola
Ginger Pig Bacon
Beef Skirt
Roast Duck
Chicken Breast
Brisket
Pepperami
Fillet Steak
Sausages
Beef Steak
Bacon Joint
Leg of Lamb
Plus duck wings for the ears.

The ad will run in men’s mags to promote “Colman’s as the best accompaniment to meat”.

We can’t decide if it’s grotesque, a colossal waste of good food or sheer genius. Or all of the above.

Credits:
Creative agency: Karmarama
Creative team: Robin Temple, Tom Woodington
Artbuying and Production: Arjun Singh
Design: Mike Heath
Photographer: Carl Warner
Food Stylist: Peta O’Brian
Planner (creative agency): Sid McGrath