Hasta La Ideas

This stop-motion ad for Mark Ronson’s new album Record Collection features a variety of his musical collaborators in toy form

“We worked with a really talented toy customiser called Stuart Witter to create custom dolls of Mark and a number of his collaborators from the album, including Q-Tip, MNDR, Wiley, Boy George and Simon Le Bon,” explains Sony creative director Phil Clandillon. “We used off the shelf 1:6 scale dolls and modified the joints by wiring them so they could be moved fluidly for animation. A stylist called Lizzie Burns created really nicely detailed 1:6 scale clothing for them and we built a mixture of 1:12 and 1:6 scale sets out of found toys and also some custom made bits.”

Here’s the ‘making of’

Credits
Creative Directors / Directors: Phil Clandillon & Steve Milbourne
Producer: Simon Poon Tip
Animation Director: Kevin Walton
Art Director: Caroline Storey
Model Sculpture Artist: Stuart Witter
DOP: Marcus Domleo
Editor: Luke Biggins
Sound Recordist: Lee Grainge
Stylist: Lizzie Burns