Hasta La Ideas

It’s Friday, so it must be time for a round-up of the lovely work that has landed in our inboxes at CR Towers this week. We open with this great animated video from director David Wilson, for the Japanese Popstars track Let Go. The production company is Colonel Blimp.

Directors Lucinda Schreiber and Beatrice Pegard used over 2,000 pieces of paper to create this vid for Midnight Juggernauts track Lara Vs The Savage Pack, which is shown for the first time here.

Director Ben Read gets fruity in this new video for Mumdance, for track Don’t Forget Me Now (feat. Esser).

Some commercials for you now. First up, two rather nice new spots from Karmarama in London. This one is to promote Murderous Mondays, a series of programmes about real life British murderers on the Crime & Investigation Network. It is directed by Karmarama creative director Sam Walker, who also wrote the ad alongside Joe de Souza.

Walker and De Souza are also the creative minds on this spot for Costa coffee, which sees a roomful of monkeys causing chaos as the ad tests out whether, if left alone with a set of coffee machines, they would be able to produce the perfect cuppa (a spin on the theroem that, given enough time and typewriters, monkeys would produce the entire works of Shakespeare). The ad is directed by Sam Brown, and produced by Rogue Films.

Projector in Japan has created a charming website for sock brand Tabio, which is all based around the pleasure of sliding on wooden floors in your socks. Visit the site at tabio.com/slideshow.

Finally, Forsman and Bodenfors has followed up its beautifully designed baking book for Ikea with this ad for the brand’s Kondis (meaning ‘fitness’ in Swedish) app, which tells you how much exercise you have to do to work off the calories of one of the home-baked cakes. The app also includes the recipes. Creatives: Staffan Lamm, Christoffer Persson, Fredrik Jansson, Anders Hegerfors.