Hasta La Ideas

Lending a little High Street charm to America’s beloved retail chain, Target’s collaboration with Liberty of London hits shelves nationwide this Sunday, but we had the chance to check it out yesterday at a NYC pop-up.

The collection—reinterpreting Liberty’s limited edition Merci line for spring at a lower price point—plays to both brands’ recent successes with similar collaborations. The upshot, floral-printed apparel for men, women and kids, as well as accessories, bedding, stationery, furniture and bicycles done up in paisleys and other patterns by the centuries-old fabric company, fills the space to the brim. Along with blooming flowers (like daffodils and hydrangeas), props, and build-outs all keeping to the theme too, the shop itself has the dizzyingly gorgeous effect of a classic all-over Liberty print.

Running through 13 March 2010, the pop-up is not to be missed.

See some of the shots from our visit to the shop, as well as some photos from Refinery29, in the slideshow below.