Label Love: Minimarket Takes The World (& Sea) By Storm!

imageSwedish label Minimarket, founded by sisters Sofie, Pernilla and Jennifer Elvestedt back in 2006, has already snatched up multiple highly-coveted fashion awards in their short 4 years in business, like “Best New Designer” and “Best Designer of the Year” courtesy of Swedish Elle. So for their Spring/Summer 2010 collection, the girls decided to go out on a limb and go even more “out there.” The result? A collection that draws inspiration from both the ocean… and outer space! With astronaut-inspired boots, goggle-like sunglasses, wavy ruffles, shoulder pads that mimic the angles of manta ray wings, and prints that make fish scales look fashionable, the line proves that their combined imagination can be described as anything but mini! Take a look at the slideshow for a peek at their latest sky-meets-sea collection!

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