Hasta La Ideas

The Italian sports brand Ellesse snagged Si Scott to develop this illustration to launch their Call For Entries design competition to mark their 50th Anniversary.

The Objective:
To Create a piece of art or design to commemorate the Ellesse 50th Anniversary inspired by the brand’s Italian Heritage and sporting roots in tennis. Submit your concepts here.

Ellesse’s logo story (1959):
The original logo was made up from founder, Leonardo Servadio’s name and initials. His name was soon dropped from either side so it existed as L&S—elle & esse.

1968:

1975:
The shaded L&S was discontinued and the half tennis ball graphic known as the “semipalla” was introduced.

2006:
The Ellesse logo as it stands today

Shout-Out to Henry for the heads-up.