Hasta La Ideas

The next speaker in the David H. Liu Lecture Series in Design at Stanford is Dr. Jon Cagan.

Dr. Cagan is the director of Carnegie Mellon University’s graduate program in Product Development and a distinguished professor in the department of Mechanical Engineering. Cagan has written two fantastic books on the topic of product development: Creating Breakthrough Products and The Design of Things to Come. Both books skillfully navigate the arc from the fuzzy front end of product development all the way up to program approval. The texts also bridge the chasm between qualitative and quantitative values in a way that is actually understandable. His Liu Lecture will be about the emerging research in the creative Design process and the role of emotion in product usage.

The talk will be at 8:00pm on Monday, May 4th, 2009. It will be in Braun Hall (Building 320) in Room 105. Hope to see you there!

Here’s the abstract:

Emerging research is uncovering the cognitive basis of creative design and the emotional basis of product usage. This talk will present studies in both of these areas. From the perspective of how designers create innovative solutions, we will look at a series of cognitive studies that uncover how designers utilize both useful and misleading information while carrying open goals of unsolved design problems. From the perspective of the person using the product, emotion plays a critical role. We will examine new methods to capture aesthetic preferences and agent-based computational tools that use those preferences to guide generation of preferred design forms.