Hasta La Ideas

For its planes, trains and automobiles channel, Turbo, Discovery has created a series of idents that will be music to petrolheads’ ears

Turbo features programming based on cars, planes and everything to do with engines. An in-house team at Discovery Networks in London decided its viewers might prefer the sound of some of their beloved machines as the soundtrack to idents for the channel.

So they recorded engines for such favoured contraptions as a Ferrari, a Lambretta and a steam train. The soundtracks were then matched with graphics created in relevant colour schemes (red for Ferrari, natch) that were based on the channel’s logo.

The logo itself uses, appropriately enough, Calvert and Kinneir’s Transport typeface, created for British road signs. Two tyre-track-style lines break it up into sections which are then manipulated in the idents.

So here’s the Ferrari one

<object width=”480″ height=”295″><param name=”movie” value=”http://www.youtube.com/v/FtZgPGru1k4&hl=en_US&fs=1&”></param><param name=”allowFullScreen” value=”true”></param><param name=”allowscriptaccess” value=”always”></param><embed src=”http://www.youtube.com/v/FtZgPGru1k4&hl=en_US&fs=1&” type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”480″ height=”295″></embed></object>

A Bell Huey helicopter

<object width=”480″ height=”295″><param name=”movie” value=”http://www.youtube.com/v/ram-QPKSQYc&hl=en_US&fs=1&”></param><param name=”allowFullScreen” value=”true”></param><param name=”allowscriptaccess” value=”always”></param><embed src=”http://www.youtube.com/v/ram-QPKSQYc&hl=en_US&fs=1&” type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”480″ height=”295″></embed></object>

A Spitfire

<object width=”480″ height=”295″><param name=”movie” value=”http://www.youtube.com/v/xa9hXI-CSCY&hl=en_US&fs=1&”></param><param name=”allowFullScreen” value=”true”></param><param name=”allowscriptaccess” value=”always”></param><embed src=”http://www.youtube.com/v/xa9hXI-CSCY&hl=en_US&fs=1&” type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”480″ height=”295″></embed></object>

A steam train

<object width=”480″ height=”295″><param name=”movie” value=”http://www.youtube.com/v/5JufjOJxrMA&hl=en_US&fs=1&”></param><param name=”allowFullScreen” value=”true”></param><param name=”allowscriptaccess” value=”always”></param><embed src=”http://www.youtube.com/v/5JufjOJxrMA&hl=en_US&fs=1&” type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”480″ height=”295″></embed></object>

And a Lambretta

<object width=”480″ height=”295″><param name=”movie” value=”http://www.youtube.com/v/5TybPimJe0U&hl=en_US&fs=1&”></param><param name=”allowFullScreen” value=”true”></param><param name=”allowscriptaccess” value=”always”></param><embed src=”http://www.youtube.com/v/5TybPimJe0U&hl=en_US&fs=1&” type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”480″ height=”295″></embed></object>

Creative director: Federico Gaggio