Diesel’s Be Stupid Catalogue/Music Vid
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As part of its Be Stupid campaign, Diesel has posted a catalogue-cum-music video online, featuring fans of the brand sourced via social media networks…
The video is shown above via YouTube but visit the website, and you’re allowed to pause the film and click on clothing that you like the look of, and then purchase it directly online. The site also allows visitors to see information about the people starring in the film.
One of the main characters is singer Josep Xorto, who also provides the track for the film, titled A Hundred Lovers. Xorto has recently signed to Anomaly’s (the ad agency behind the Diesel Be Stupid campaign) new record label and music publisher, Music Group, and A Hundred Lovers is their first release. So when visitors have had their fill buying their clothes on the site, they can also click through to iTunes to purchase A Hundred Lovers, and complete the full Diesel shopping experience…
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