Hasta La Ideas

Harry Handyside’s video for Monkey track, Pigsy in Space, won a First at D&AD’s Student Awards. A nice use of tights

Last night at the D&AD Student Awards, two graduate teams collected the Student of the Year prize – one from Berghs School, Sweden and another from Central St Martins in the UK. 18 Firsts were also awarded. Here’s a selection of the winning work…

In the advertising category, Johan Riddarström, David Lundgren, Hampus Mattsson of Berghs School Of Communication in Sweden gained a First with their campaign for Blyk, which saw them install an interactive hoarding outside the London-based agency, Mother. Check out the video detailing the campaign, here.

Also in advertising, Carren O’Keefe and Devon Hong of the Miami Ad School, Hamburg won with their rather, er, seedy press campaign for PJ Smoothies. Not sure if the bruised banana is that funny…

For eBay, in the Viral category, Petra Muda and Harri Leppala, also of Berghs School, created an innovative mobile phone application called Find It where users can send an image of anything they want to find to the auction site and it will look for the best match.

To encourage participation, the team set up a challege whereby users were awarded points if eBay returned no results to their requests – the person with the most points won a stash of eBay vouchers. (They also received one of the two Student of the Year awards given out.)

Homeless charity Crisis sponsored the Direct Mail section in Graphic Design and awarded two Firsts – to Chris Lurcook, Laura Beard, Victoria Fannon of the University of Gloucestershire, and Paul Johnson of Northumbria University. The campaigns both took an ironic look at the experience of homelessness (see Johnson’s photo essay mailout and the UoG team’s postcard – “PS Be glad you’re not here”).

Some nice packaging emerged from Homebase sponsored category in Graphic Design with Vicky Barlow of University College Falmouth (work shown below, top) and Stuart Sutch of the University College for the Creative Arts at Epsom, both gaining Firsts.

Martin Batt, Anders Godal of Central Saint Martins won in the Brand Identity category, with Me.inc.

Micheline Mannion of Central Saint Martins was named as the other Student of the Year, for her Faber & Faber book cover designs which incorporate the publisher’s new Print on Demand service to enable buyers to create a personalised cover.

Her designs for the The Faber Film List series use a “digital scroll” mechanism (like the one used on the iPhone) to choose the particular title a customer wants to order. The coloured bar (akin to the line made by a highlighter pen) then picks out the specific title of the book on the cover.

Adam St John and Meghan Fredrich from the Chicago Portfolio School picked up a First for their 15 For 15 website. Users can bid on the chance to spend 15 minutes in conversation with a “great mind” from the creative industry. The project came from a brief to help raise funds for the 15 Below Project.

Christian Söderholm, Dennis Rosenqvist of Hyper Island in Sweden won a First for their TAG player for the BBC. The nifty device allows people to ‘tag’ TV clips and upload related content and share it with friends. More on that, here.

Possi Ville (billboard image shown), a project from Borja Diego, Javier Iñiguez de Onzoño Martín and Alex Katz of the Miami Ad School in Madrid won a First in Integrated Communication for a brief set by the Co-operative, which is, according to the tagline, “good for everyone” (hence anything is Possi Ville…). More about the project, here.

Madeleine Sargent’s environmental design work for Hamley’s, featuring a full circus apparently tramping past a red curtain (in the shop window) also gained a First. Madeleine is a gradute of Middlesex University.

There were two Firsts in Music Videos. XL Recordings provided the Monkey track, Pigsy in Space, and Harry Handyside of Chelsea College of Art and Design and Anastasia Afonina, Chris Lee, Mel Hsieh and Sam Pilling of Central Saint Martins scooped the top award.

Watch Handyside’s video, here, and the CSM team’s work, here.

Handyside’s spot is particularly amusing – aptly entitled 15 Denier, it features a selection of people with tights on their head, gurning involuntarily as the near-invisible fabric is pulled over their face. A classic party trick (or indeed armed robbery aid). Brilliant.

See all the nominations and winning work at http://studentawards.dandad.org/2009/.