Freitag R521 Coolidge: The Swiss brand’s latest design, based on the classic mountaineering rucksack

Freitag R521 Coolidge


Durability, function, style and sustainability are not mutually exclusive as Zurich-based bag-maker Freitag continues to prove. The brand’s latest offering, the R521 Coolidge, is a continuation of that tradition; this rugged commuting and travel bag…

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MB&F Legacy Machine No. 2 : Maximilian Büsser and his team tackle the dual regulator and celebrate creativity in watch making

MB&F Legacy Machine No. 2


Max Büsser knows watches better than most but isn’t a trained watchmaker. He instead serves as a muse of sorts, the Johnny Knoxville of modern horology, tempting the friends he collaborates with to dare to dream as big as he does. The latest…

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Agora Swiss Hotel

Le studio parisien Hertrich & Adnet a réalisé un bel aménagement intérieur de l’hôtel Agora Swiss datant des années 70 situé à Lausanne. Multipliant les références à la culture helvétique, cet hôtel propose de plus une vue imprenable sur le Lac Léman à découvrir dans la suite en images.

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Tree Landscapes

Découverte du talent de Pierre Pelligrini, un photographe suisse qui délivre des clichés en noir et blanc absolument magnifiques autour d’une série « Tree Landscapes ». Voici une sélection de différentes images splendides prises sous la brume et la neige des arbres à découvrir dans la suite.

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Helvetia by Night

Alessandro Della Bella nous propose de découvrir les Alpes Suisses avec cette superbe vidéo intitulée Helvetia’s Dream. Retraçant la magie d’une nuit en altitude avec un timelapse des plus réussis, cette création réalisée dans le cadre du projet Helvetia By Night est à découvrir dans la suite.

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Tourneau for (RED)

Two special editions help fund the fight against AIDS

Advertorial content:

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Tourneau has proven its unparalleled prowess over the past century, producing impeccably crafted timepieces that will keep ticking for ages. The esteemed watch retailer provides its international fan base with its own Swiss-made watch collection, the TNY Series, which offers classic styles and more modern looks such as the Rush Hour. Tourneau’s ascendancy can be accredited to its quality of construction as well as its elegant design.

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Now, using its venerable stature for good, Tourneau has announced a collaboration with the (RED) Campaign to join the global fight against AIDS. The two models released for the partnership include the (TOURNEAU)RED Special Edition 40mm Automatic with an automatic movement and stainless steel case with a black dial and crocodile strap accented with the campaign’s signature scarlet hue. The smaller Special Edition (TOURNEAU)RED 35mm features a quartz movement and stainless steel case with red numerals and crocodile strap.

Tourneau recently showed its support by sponsoring the (RED) Rush to Zero Campaign, which consisted of several fundraising events, including the Cash & Rocket (RED) Road Tour from London to Monte Carlo. At the end of the European vintage road race the two premiere watches were auctioned to the highest bidder, and all proceeds were donated to The Global Fund to fight AIDS, Tuberculosis and Malaria. “It is an honor for Tourneau to partner with (RED) and we are proud to debut these two very special timepieces that will serve as a lasting reminder of the importance of the fight against AIDS,” says Tourneau CEO Jim Seuss. “The (RED) Foundation is unparalleled in its devotion to this worthy cause, and Tourneau is grateful for the opportunity to make a significant impact through support of The Global Fund.”

The special edition 40mm and 35mm Tourneau (RED) watches are available online for $1,950 and $1,250.


Zai and Loro Piana

The Swiss ski makers join Italian garment maker for a technically driven set of understated wool outerwear

On a recent trip to Gstaad with Bentley (more on that next week), I had the pleasure of meeting the team from Zai, the high end, handmade Swiss ski manufacturer. Patrick, Daniela and Thomas (pictured here) all happened to be wearing incredible ski suits. As it turns out, Zai has recently branched into outerwear with the Cassacca, an aesthetically subdued, technically advanced outfit for the slopes. In teaming up with exclusive Italian garment and fabric manufacturer Loro Piana, Zai is able to select from the world’s finest wools and cashmeres for the Cassacca. This complimentary alliance is founded in Zai’s commitment to innovation and design and Loro Piana’s uncompromising dedication to material standards and craftsmanship.

For the main upper Zai uses a combination of 94% wool, 5% cashmere and 1% elastane to give the wearer proper freedom of motion while skiing. The fabric blend is treated by Loro Piana’s Storm System, laminating a pliable membrane and sub-layer of microfiber for additional insulation. Once completed the fabric is treated with Rain System, a unique waterproofing process effective at both keeping moisture out and allowing the material to dry surprisingly fast.

As a garment first and foremost it’s engineered to enhance one’s skiing experience, however the Cassacca caters quite well to the Swiss tradition of après activities. The understated aesthetic is sleek, while avoiding being too sporty—a mark that’s not easily hit in the outerwear world. This “essential” design is limited to just four earth-tone colorways to keep in line with Zai’s traditions in wooden ski making.

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Zai’s limited production skis expertly blend natural and man made materials for a superior ski. While the weekend warrior can appreciate the beautiful crafstmanship, these skis will be most appreciated by those working towards a triple digit day season. Standouts from the winter ’12 ski collection include the classic Testa with a walnut vaneer and the revolutionary Nezza, made almost entirely of an innovative compound called Zaira.The two hand built skis represent Zai’s superlative use of material on opposite sides of the design spectrum.

As with all superior things in life, quality comes at a price. Zai’s Cassacca sells online for $4225 while their handmade skis are officially sold through retailers in over 19 countries. Use Zai’s national directory for a list of dealers in your region.


JMC Soundboard

Art object meets hi-fi home sound system encased in 350-year-old Swiss spruce

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Designed by master guitar-builder Jeanmichel Capt with the exceptional creativity and skill he employs to sculpt musical instruments, the JMC Soundboard creates a beautifully encased sound system that blends seamlessly into most any environment. Built with time-honored techniques used in making JMC guitars, the speaker blurs the line between art object and home audio system. The Soundboard has been around for some time now, but we only recently got to experience it in person—between the uncannily thin silhouette and masterful uniformity of sound, it certainly struck a chord.

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JMC opts to use spruce that has been harvested of 350-year-old felled trees in the Swiss Risoud Forest, rather than more exotic woods that may cause deforestation. With the chosen wood of JMC’s legendary luthiers, the lightweight but rigid body—carved paper-thin—creates excellent response to vibrations, offering the listener a concert-like experience unique to the Soundboard.

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The convex surface design disperses sound evenly throughout a room, as opposed to traditional speakers that need twice the number of units to achieve a similar effect. A sophisticated omnidirectional wave creates what they call a “pervasive musical climate”, in which volume and resonance stay precisely uniform whether you’re standing across the room or with your ear up to the Soundboard.

While we’ve seen other home audio adaptations available on the market it seems the JMC Soundboard provides the most elegant solution to cumbersome speaker systems. Check JMC online for their expansive list of dealers worldwide.


Venture to the Eiger

“Venture to the Eiger” présente en vidéo l’expédition en Suisse de deux professionnels du Basejump Jamie Flynn et Gareth Jones. Avec des images à couper le souffle, l’audace de ces sportifs est à découvrir dans la suite avec cette vidéo produite par Bouken Boy Media.



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Freitag Reference Limited Edition

A new limited edition of rare recycled tarps by the Swiss bag maker
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Favored by element-exposed bike messengers, Freitag’s sustainable products stand up to the rigors of rugged travel and look sleek in the process. The Swiss brand recently caught our eye when they turned their standard recycled-tarpaulin wares into fake snakeskin handbags, and they continue to reinvent themselves with the release of the Freitag Reference Limited Edition, a vibrant range of just 150 bags.

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The new line features tarp colors hardly ever found on the Swiss transport trucks from which Freitag sources its materials, but after 18 years in operation, the company has managed to collect enough off-color tarps to make a small run of two classic styles—R103 Green and the R504 Clemens—in the rare shades, giving them appropriately quirky alliterative names like panic pink, blunt black, striking silver, brute brown and absolute anthracite. The collection will comprise just 15 pieces for each of the two styles, so fans of the brand should plan ahead for their launch on 22 November 2011.