Hasta La Ideas

Dezeen Watch Store: British industrial designer Benjamin Hubert has designed his first watch for Italian accessories brand NAVA. Plicate, named after its pleated surfaces, is now available for pre-order with free shipping from Dezeen Watch Store. 

This distinctive timepiece features a folded surface, inspired by the pleats of a paper fan, along the inside of the strap and around the face of the watch. “Each one of the folds represents a second and this is really contrary to most watches on the market which use graphics, numbers, or anything like that,” Hubert told Dezeen in an interview at our office.

The pleats on the underside of the strap allow air to flow between the watch strap and the wearer’s wrist: “Polyurethane straps normally cause a build up of sweat, but in this instance we reduced the surface area and therefore reduced the amount of sweat and discomfort for the user.”

Another prominent feature is the double-length second hand. “Our idea here is that if you have a second hand on a watch it’s really a decorative feature, particularly on an analogue watch – you’re really not counting the seconds,” Hubert explains. “So, why not make that more extreme, make that more decorative? And our idea was to make it double-length so you have a real piece of sculpture that’s moving around the watch. We chose to emphasise this with a really high-contrast colour as well.”

The polyurethane strap features a popper clasp, more commonly found on festival wrist bands. “The idea is that when you walk into a store, when you have 30 or 40 watches in front of you, that you really see this silhouette, and you can really see it from across the store as well. It was something that was really important when we pitched the idea to NAVA, to have this really distinctive language.”

We’ll be publishing the full movie interview with Hubert on Dezeen soon. Meanwhile you can pre-order the Plicate in three colours on Dezeen Watch Store and take advantage of free shipping on all UK and international orders.

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for NAVA appeared first on Dezeen.

Dezeen Watch Store: the latest timepiece in our Nava collection is Wherever by Milan designer Denis Guidone, now available at Dezeen Watch Store.

Wherever tells the time in two different time zones at once by featuring two separate hour hands.

The face of the watch has four hands in total, one for minutes, one for seconds and two hour hands. The wearer is able to differentiate between the two hour hands by their different colours.

The hour hands can be set to which ever time zone the wearer prefers, designed for those who travel between countries or for those who have family or friends in a different international zone.

The watch is available with a black, red, blue or purple strap, and you can order online or over the phone on +44 20 7503 7319.

See the rest of the watches in our Nava collection here.

Here are two interviews Dezeen filmed with Guidone last, one in Milan and the second at Dezeen Space in London.

Watch this movie on Dezeen Screen »

Watch this movie on Dezeen Screen »

Dezeen Watch Store is a carefully curated online store specialising in watches by named designers and boutique brands.

www.dezeenwatchstore.com