Assemblage 2 by Toogood at Natura Morta

Assemblage 2 by Toogood at Natura Morta

Milan 2011: London designers Toogood presented their second collection of furniture as part of Studio Toogood’s Natura Morta exhibition in Milan last week (see our earlier story).

Assemblage 2 by Toogood at Natura Morta

Called Assemblage 2, the series is a development of their first collection shown in London last september (see our story here), this time using darker materials and colours.

Assemblage 2 by Toogood at Natura Morta

See all our stories about Milan 2011 »

More from Studio Toogood on Dezeen »

The following is from Studio Toogood:


Toogood launches Assemblage 2.

By replacing the delicate sycamore, brass and Portland stone found in Toogood’s first collection with more elemental materials, Assemblage 2 seeks to reinterpret its clean geometric forms. Made using leather, sand-cast aluminium, melted pewter, bronze, wax and resin, Assemblage 2 promises to be altogether more unyielding, elemental and visceral.

Lunar Plate
Sand-cast pewter; 40cm x 40cm.
Formed using the sand-cast process, these lunar-landscape plates explore the beauty in the unpredictable quality of molten pewter. Each plate is a unique explosion – there is no mould and the sand dictates the form.

Assemblage 2 by Toogood at Natura Morta

Stone  1
English Portland stone and fluorescent; 40cm x 40cm x 40cm.
This square stone object, hand-sculpted from English Portland stone, provides fluorescent illumination in the dark through a sliced section in the stone.

Assemblage 2 by Toogood at Natura Morta

Stone 2
English Portland stone and fluorescent; 20cm x 20cm x 78cm.
This rectangular stone object, hand-sculpted from English Portland stone, provides fluorescent illumination in the dark through a sliced section in the stone.

Assemblage 2 by Toogood at Natura Morta

Afraid of the Dark Candle
Hand-made from sand-cast pewter; 10cm x 10cm.
A scented candle by Toogood. ‘Afraid of the Dark’ scent made with essence of tuberose, a night-blooming perennial plant with a complex, exotic fragrance. To be ignited at night.

Assemblage 2 by Toogood at Natura Morta

Stratum Table
Anodised aluminium; 200cm x 90cm x 71cm.
Inspired by rock strata, the surface of this table is made from layers of architectural aluminium profiles in different shades of black. Clamped together using heavy industrial brass fixings, the corrosion-resistant aluminium tabletop sits on a pair of sand-cast aluminium trestle legs.

Assemblage 2 by Toogood at Natura Morta

Assemblage 2 by Toogood at Natura Morta

Spade Stool in Aluminium
Sand-cast aluminium; 86.5cm x 41cm x 45 cm.
Originally made in sycamore for Assemblage 1, the ‘Spade’ stool has now been sand- cast in corrosion-resistant aluminium and anodised to provide an irregular blackened, molten-like effect.

Spade Chair in Aluminium
Sand-cast aluminium; 86.5cm x 41cm x 45 cm.
Originally made in sycamore for Assemblage 1, the ‘Spade’ chair has now been sand- cast in corrosion-resistant aluminium and anodised to provide an irregular blackened, molten-like effect.

Assemblage 2 by Toogood at Natura Morta

Spade Chair in Leather
Hand-stitched natural goatskin – in black and natural; 41cm x 45cm x 86.5cm.
Originally made in sycamore for Assemblage 1, the ‘Spade’ chair has now been covered in goatskin leather. Each seam of the leather pattern has been intricately hand-stitched, staying honest to the carpentry details of the original.

Bronze
Solid bronze; 60cm x 60cm x 17cm. Limited Edition of 10 + 1 AP.
This hand-crafted piece, intricately welded from small sections of solid bronze, mimics the natural formation of fool’s gold: iron pyrite.

Assemblage 2 by Toogood at Natura Morta

Element Table in Resin
Clear crystal resin; 100cm x 100cm x 24cm. Limited Edition of 10 + 1 AP.
Cast in smoky solid resin, this piece replaces the brass, wood and stone elements used in the Assemblage 1 ‘Element’ table with pure volume and void.

Assemblage 2 by Toogood at Natura Morta

Bat
Felt. Sizes S/M & M/L.
Inspired by the shape of a bat, this dress will be worn by the food servers at the Natura Morta event.

Natura Morta by Studio Toogood

Assemblage 2 by Toogood at Natura Morta

Assemblage 2 by Toogood at Natura Morta


See also:

.

Assemblage 1 by
Toogood
Corn Craft by Gallery FUMI & Studio ToogoodTom Dixon Shop by
Studio Toogood

Klara by Patricia Urquiola for Moroso

Klara by Patricia Urquiola for Moroso

Milan 2011: Spanish designer Patricia Urquiola presented this series of beech furniture for Italian brand Moroso at the Salone Internazionale del Mobile in Milan last week.

Klara by Patricia Urquiola for Moroso

The collection, called Klara, is manufactured using both industrial processes and local hand-craft techniques in the chair-manufacturing district of Manzano, Italy.

Klara by Patricia Urquiola for Moroso

See all our stories about Patricia Urquiloa »
See all our stories about Milan 2011 »

The following is from the designer:


Patricia Urquiola – Klare Collection

Klara is a wooden armchair designed by Patricia Urquiola for Moroso. The design works on a simple, linear aesthetic that is harmonious in its curved yet essential shape. The use of wood emphasises its lightness and elegance.

Klara by Patricia Urquiola for Moroso

The structure is both functional and decorate, and calls to mind the first serial productions of the early 20th century (not least) due to the use of woven cane, a hand-crafted technique in practice in Friuli a century ago.

Klara by Patricia Urquiola for Moroso

For its production, Moroso decided to work with the Manzano chair-manufacturing district, both in recognition of a production area that has represented Italian excellence in the production and industrial processing of wooden chairs for over a century, and because Moroso has always considered fine Italian, and in this case, local craft skills to be of great value.

Klara by Patricia Urquiola for Moroso

The name Klara evokes a sense of tranquillity (Klare in German means clear, limpid, whilst the Spanish equivalent Clara communicates serenity). Thus this project also emphasises the importance of blending decorative art, craftsmanship and industrial design.


See also:

.

Foliage by
Patricia Urquiola
Bend-Sofa by
Patricia Urquiola
Night & Day by
Patricia Urquiola

Perch Collection by Pierre Favresse at Nouvelle Vague

Perch Collection by Pierre Favresse

Milan 2011: French designer Pierre Favresse presented this collection of furniture with looping sections and bent ply at the Nouvelle Vague exhibition of new French design in Milan last week.

Perch Collection by Pierre Favresse

Called Perch, the series comprises a dining chair, rocking chair, coat rack, desk with a light in the hood and a reading chair with a shield on one side.

Perch Collection by Pierre Favresse

See also: Souviens toi que tu vas mourir by Pool at Nouvelle Vague

Perch Collection by Pierre Favresse

See all our stories about Milan 2011 »

Perch Collection by Pierre Favresse

Photographs are by Benjamin Le Du.

Here are sonme more details from the designer:


The Perch Collection consists of several pieces based on the same construction: a reading chair, coat rack, rocking chair, chair and desk with integrated light. With this collection I wanted to show a large family of functionalities working off the same principle.

Perch Collection by Pierre Favresse

Colour scheme harmony is also an important part of the project with each colour “coded” for a different function, or specific place.

Perch Collection by Pierre Favresse

Everything is made in birch wood with a basic cnc machine. Thanks to the School Boulle, Fabrice Chouard, Alain Mangaud Léo Perreand et Damien Herouard.


See also:

.

Pivot by Raw Edges
for Arco
Tabbed Chair by Scott, Rich and VictoriaRewrite by GamFratesi
for Ligne Roset

Natura Morta by Studio Toogood at Erastudio Apartment Gallery

Natura Morta by Studio Toogood

Milan 2011: London interior designers and stylists Studio Toogood invited food and design collective Arabeschi di Latte to serve black food to guests at midnight dinners in a darkened apartment in Milan last week.

Natura Morta by Studio Toogood

Waitresses at the Underkitchen dinners wore perspex headpieces designed by Faye Toogood with milliner Zara Gorman and food included cheese served on coal, burned artichokes, bread dyed with squid ink and eggs cooked in black tea.

Natura Morta by Studio Toogood

Erotic drawings by Italian artist Piero Fornasetti (1913 – 1988) were displayed alongside still life images of the food by photographer Marius W Hansen.

Natura Morta by Studio Toogood

Called Natura Morta (dead nature), the installation at Erastudio Apartment Gallery presented Toogood’s second furniture collection, Assemblage 2 (more details to follow).

Natura Morta by Studio Toogood

More about Studio Toogood on Dezeen »

Natura Morta by Studio Toogood

The following details are from Studio Toogood:


Natura Morta

A project by Studio Toogood featuring Underkitchen by Arabeschi di Latte

Erastudio Apartment Gallery,Via Palermo 5, Milano Tuesday 12th – Saturday 16th April 2011 3pm – 7pm

Natura Morta by Studio Toogood

Natura Morta, the Italian term for“still life”, literally translates as “dead nature”. The outsized still lifes showcased in this provocative exhibition, which are composed from an abstract collection of hand-made and found objects, celebrate the darker side of the natural world.

Natura Morta by Studio Toogood

Adding to the air of the subversive, Natura Morta is being held in a private apartment, where Toogood will be launching its second collection of objects: Assemblage 2. These striking pieces will be displayed alongside erotic drawings from the archive of Piero Fornasetti.

Natura Morta by Studio Toogood

During this exhibition, Arabeschi di Latte presents a series of private midnight dinners as part of the Underkitchen project. Guests will be invited to taste simple but intriguing combinations of black food served by waitresses dressed by StudioToogood.

Natura Morta by Studio Toogood

Toogood launches Assemblage 2.

By replacing the delicate sycamore, brass and Portland stone found in Toogood’s first collection with more elemental materials, Assemblage 2 seeks to reinterpret its clean geometric forms.

Made using leather, sand-cast aluminium, melted pewter, bronze, wax and resin, Assemblage 2 promises to be altogether more unyielding, elemental and visceral.

Natura Morta by Studio Toogood

Zara Gorman for Toogood

In the dark shadows of the private midnight dinners, guests will encounter waitresses wearing a collection of headpieces designed specifically for the Natura Morta event. Working collaboratively, Zara Gorman and Faye Toogood have created a collection of six sculptural pieces that reflect the fierce and powerful nature of the exhibition.

Zara Gorman says,“My work is inspired by the lines and contours found within architecture and product design. I am also interested in exploring how texture and tone can be achieved by using a single colour, most recently black. I enjoy working with materials not commonly associated with traditional millinery, ranging from Perspex to wood and leather, and love the creative challenge that these represent. My influences vary, and range from the work of Serge Lutens through to the mechanisms of Venetian blinds, the layout of contour maps, and Japanese architecture and design.”

Natura Morta by Studio Toogood

Piero Fornasetti

There will be an exclusive display of some of Piero Fornasetti’s Erotica series (69 drawings, India ink on paper, 1945) at Natura Morta.
These drawings, like many others, were produced during the period Fornasetti spent in Deitingen, Switzerland, fleeing the war. Many years later, in 1973, he had the idea for a book, Elogium Mentulae (In Praise of the Penis), which led him to complete the series with more drawings.This book was never completed as he failed to find a publisher courageous enough to take it on.

Filled with a sense of humour, cleverness and a taste for the surreal, Fornasetti took pleasure in investigating, laying bare and transfiguring sexual organs, imagining them as fantastic beings, creatures from some dreamy bestiary – a catalogue of creations that fascinate, awaken curiosity and inspire fear.

Natura Morta by Studio Toogood

Marius W Hansen for Toogood and Underkitchen

Working under the creative direction of Faye Toogood and incorporating beautifully abstract food styling by Francesca Sarti, photographer Marius W Hansen has composed a series of powerful and provocative still lifes that react to the dark alchemy behind Natura Morta and Underkitchen.The images will be printed in Issue 1 of the Underkitchen publication.

Norwegian-born Marius W Hansen lives and works in London. After completing his BA in Photography atThe Surrey Institute ofArt and Design in 2002,he quickly established himself as a leading London photographer. He has worked with magazines such as Arena Homme Plus, Fantastic Man,The Gentlewoman, GQ Style, i-D, POP, Vogue and Wallpaper. His work is in private collections, and featured in the shows Fashion Photography Now (2008), Küba: Journey Against the Current commissioned by T-B A21, and the Schweppes Photographic Portrait Prize at the National Portrait Gallery in London. His clients include Bally, Coca-Cola, EMI, Eurostar, Harrods, Hermès, Levi’s, Nike, Nokia, Sky,Vodafone,Time Out and Amnesty International. He has photographed numerous personalities, such as Antony Hegarty, Cerith Wyn Evans, Paul Smith, Sebastien Tellier,Tori Amos and Vivienne Westwood. He is represented by Zphotographic Ltd.

Natura Morta by Studio Toogood

Underkitchen by Arabeschi di Latte

Underkitchen, the brainchild of Francesca Sarti – founder of the food design collective Arabeschi di Latte – is a new project set up to reveal the hidden, subtle and abstract nature behind food and hospitality.Telling unexpected stories using powerful combinations of ingredients and compositions, the project not only wishes to blur the boundaries between food and design, but to create an open platform for food-related collaborations.

At Natura Morta, Underkitchen’s darker side can be experienced via a series of midnight dinners prepared by Annette Weber under the motto:“At midnight the core comes alive”. Simple but intriguing ingredients include eggs dyed in tea, spices that appear as giant marbles, black rocks formed out of cheese rolled in coal, a rustic dessert made from black bread soaked in water and dark sugar, and artichoke flowers carbonised to black on the balcony of the gallery.

For this occasion Arabeschi di Latte has also printed the first issue of Underkitchen, an experimental publication dedicated to food. Designed by graphic designer Alessandro Gori of Laboratorium, it features images, texts, recipes, and photography realised for the Natura Morta exhibition by photographer Marius W Hansen, alongside contributions by Pier Luigi,Tazzi, Sissi, Jirayu Rengjaras, Jennifer Boles and Milovan Farronato for Fiorucci Art Trust.

For the midnight dinners, the champagne is kindly provided by Perrier-Jouët, beer by 32 Via dei Birrai, cheese by Luigi Guffanti, eggs by La Vigna Azienda Agricola, Artichokes by Agricola Regiroli and tea by Dammann Frères.

Natura Morta by Studio Toogood

Arabeschi di Latte is an Italian food design collective which has created and exhibited a variety of food-related projects such us pop-up cafés, eating events and workshops. In 2011 Arabeschi di Latte celebrates its tenth anniversary.

Erastudio Apartment Gallery

Erastudio Apartment Gallery derives from architect Patrizia Tenti’s personal passion for the research of fashion, art and design.This passion has developed and matured through her work as an architect for international fashion brands.

The Apartment Gallery is a house, studio and gallery integrated into one fluid space in an early 18th-century building.The classic layout of a Milanese apartment – a succession of rooms off a corridor – has been kept to provide the ideal deconstructed layout for a gallery.The organic pureness of the space – a non-place – is open to change and different activities, and therefore remains alive and pulsating.

Natura Morta by Studio Toogood

Era: as past, as epoch, as intelligence.

The gallery opened during Milan Design Week in April 2010, creating an environment where three different areas – art, design and fashion – can live together and reflect the same idea: unique pieces produced in limited edition.

At Erastudio you can find unique pieces of historical design by the likes of Albini, Sarfatti and Borsani, set alongside re-edited unknown brands and contemporary limited-edition pieces by designers such as Ernst Gamperl. Special and limited-edition items have been created by new, cutting-edge fashion designers and sold exclusively at the gallery.

Natura Morta by Studio Toogood

During Fuori Salone, Erastudio Apartment Gallery will collaborate with Studio Toogood for the Natura Morta exhibition and will put on sale until the end of May a selection of erotic prints from the Barnaba Fornasetti collection by Piero Fornasetti.

SPONSORED by:

Perrier-Jouët
United Perfumes
Metro Imaging
32 Via dei Birrai
Agricola Regiroli
Dammann Freres
Guffanti Formaggi
La Vigna Azienda Agricola

SPECIAL THANKS to DJ Barnaba Fornasetti, DJ Lele Saveri, DJ Natalia Resmini and DJ David Casini


See also:

.

Assemblage 1 by
Toogood
Corn Craft by Gallery FUMI & Studio ToogoodTom Dixon Shop by
Studio Toogood

Pivot by Raw Edges for Arco

Pivot by Raw Edges for Arco

Milan 2011: London design studio Raw Edges presented this dressing table and a desk with hinged drawers for Dutch brand Arco at the Salone Internazionale del Mobile in Milan last week.

Pivot by Raw Edges for Arco

The piece is a development of the designers’ Pivot project for the brand, originally launched with a cascading two-drawer unit in 2008 (see our earlier story).

Pivot by Raw Edges for Arco

Two drawers hinge, rather than slide, out of the body of the cabinet, which is made from lacquered oak.

Pivot by Raw Edges for Arco

The desk and dressing table versions have shorter legs and either a deeper table top or recess for a mirror along the back.

Pivot by Raw Edges for Arco

See all our stories about Milan 2011 »

Pivot by Raw Edges for Arco

More from Raw Edges on Dezeen »

Pivot by Raw Edges for Arco

The following is from the designers:


ARCO AND YOUNG TALENT / NEW PROJECTS

Arco is launching several new products this year, and it is striking to note that a new generation of designers is increasingly playing a role in the composition of the collection. In order to further intensify its contacts with this generation of design talent, Arco is currently organising an unusual design project: ARCO OKAY – London designers do furnishings.

Pivot by Raw Edges for Arco

This collaboration with the London designers of the Okay Studio is a follow-up to the Arco 12 project which was organised in 2005 on the occasion of the company’s 100th anniversary.

Pivot by Raw Edges for Arco

Arco wishes to actively remain open to new ideas and challenged ten designers to create something in wood, based on the available production possibilities, which was totally different from the products in the existing collection.

Pivot by Raw Edges for Arco

A few years ago Arco started collaborating with a new generation of talented young designers at home and abroad. This approach is now bearing fruit. And, partly as a result, the company’s image is evolving. The solid and highly regarded collection that Arco has created over the years serves as a foundation from which the company can move forward with new élan.

Pivot by Raw Edges for Arco

Jorre van Ast took over the management of the family company on 1 January 2011. While preserving the highly acclaimed Arco style, he is adding his own striking signature as he slowly but surely expands the furniture collection that includes many bestsellers from the past. In keeping with its guiding principles, the company seeks to embrace innovation and sustainability while maintaining the same exacting quality standards and the traditional craftsmanship of the furniture maker.

Pivot by Raw Edges for Arco

Pivot Desk and Pivot Vanity design: Shay Alkalay, Raw-Edges Design Studio

The highly successful Pivot, a wall cabinet with two drawers, launched by Arco in 2008, has since been publicised and exhibited worldwide and has won various awards. The designer, Shay Alkalay, created the prototype in just three days. “No preparation, no research. It came to me just like that.” He made it shortly after completing his finals at the RCA in London, where he had been engaged in an intensive exploration of phenomena such as movement and gravity. “I didn’t ever make a real product at the Academy. I was just playing around. Pivot was the first piece of furniture to emerge from my research. It was loosely based on the mechanism of traditional sewing boxes and toolboxes.” The fact that the drawers hinge rather than slide makes it possible to open both drawers at the same time, creating a new typology.

Pivot by Raw Edges for Arco

There are now two different versions of the Pivot. Alkalay: “The Pivot is ideal if you don’t have much space, and also for things that don’t require much space. My mother-in-law thought it was the perfect make-up table. So I immediately made one for my wife Yael. It was not something I would ever have thought of. It also makes a very handy little work table with drawers – a writing desk that is just the thing for a laptop.”

Pivot by Raw Edges for Arco

The original cabinet has been made slightly lower and has been given an integrated desk top to create the Pivot Desk. The Pivot Vanity is a make-up table with a recess for a mirror in the top.

Pivot by Raw Edges for Arco

Product information: cabinet : lacquer and solid oak
top: solid oak


See also:

.

Pinha by
Raw Edges
The Coiling Collection by
Raw Edges
Tailored Wood by
Raw Edges

Highlife by Claesson Koivisto Rune for Tacchini

Highlife by Claesson Koivisto Rune

Milan 2011: Swedish studio Claesson Koivisto Rune presented this series of sofas with different-height backrests for Italian brand Tacchini in Milan last week.

Highlife by Claesson Koivisto Rune

Intended to be grouped in clusters for contract interiors, the Highlife series comprises seats with the same arms, frames and cushions but interchangeable backs.

Highlife by Claesson Koivisto Rune

See all our stories about Milan 2011 »

Highlife by Claesson Koivisto Rune

More about Claesson Koivisto Rune on Dezeen »

Highlife by Claesson Koivisto Rune

More furniture on Dezeen »

Highlife by Claesson Koivisto Rune

The information below is from the designers:


HIGHLIFE seating collection

The basic sofa as landscape.

A family of sofas and easy chairs – fairly simple in form – with one prominent feature: different heights of the backrest. A family of furniture that creates dynamic spaces within interiors when used in contract spaces such as hotels etc.

The high backrest is today something that has gotten a renewed interest in the contract market, since the need of privacy has arrived with the use of cellphones, laptops, iPads, e-readers, etc.

However, most of the current designs often have three of their four sides high, giving a box-like appearance, ”closing off” these pieces into individual cocoons. We believe this is excessive. In our opinion, the greatest need is actually for visual privacy from behind.

By giving each piece in a small collection – where many of the components, such as armrests, pillows and seat cushions, are essentially the same – a different backrest height creates an interesting visual dynamic.

Backrest comfort can be created with a double row of loose pillows. This eliminates the need for a perfect backrest angle.

Detailing

Within our design team are people with tailoring experience. During the development of HIGHLIFE we played with familiar fasteners from clothing. Columns of buttons on the armrests and backrest are the result of this idea.

This detailing, together with carefully selected fabrics – chunkier for the backrest, smoother for the armrests and seat – help strengthen the appearance of the sofas as being ‘well dressed’, a bit like an elegant city gent.


See also:

.

Baklava by
Claesson Koivisto Rune
Vindobona by
Claesson Koivisto Rune
Eve bracelet by
Claesson Koivisto Rune

Dezeen Screen: Gene Cafe by Gwenael Lewis for Bocci

Dezeen Screen: our latest movie on Dezeen Screen was made by Gwenael Lewis for Canadian lighting brand Bocci and features this colourful chandelier by Omer ArbelWatch the movie »

Sosia by Emanuele Magini for Campeggi

Sosia by by Emanuele Magini for Campeggi

Milan 2011: Milan-based designer Emanuele Magini showed this sofa wrapped in a fabric wall for Italian brand Campeggi at the Salone Internazionale del Mobile in Milan.

Sosia by by Emanuele Magini for Campeggi

The piece, called Sosia, comprises two seats that can be pushed together to form a day bed, separated into two arm chairs or wrapped in the extended cover to create a private space within a larger room.

Sosia by by Emanuele Magini for Campeggi

The wall can be folded down around the seat backs or zipped up completely.

Sosia by by Emanuele Magini for Campeggi

Photographs are by Ezio Prandini.

Sosia by by Emanuele Magini for Campeggi

See all our stories about Milan 2011 »

Sosia by by Emanuele Magini for Campeggi

The following is from Campeggi:


Sosia by Emanuele Magini.

Two armchairs, one sofa, a sheltered bed but also a proto-living room.

Sosia by by Emanuele Magini for Campeggi

Sosia is all those things and even more.

Sosia by by Emanuele Magini for Campeggi

A mutant object, dynamic and snug, ready to fit with different everyday life situations.

Sosia by by Emanuele Magini for Campeggi


See also:

.

Tent Sofa by Philippe Malouin for Campeggi//Slash sofa by Adrien Rovero for CampeggiChambre d’Ami by Matali Crasset for Campeggi

“321,320 visitors celebrate 50 years of the Saloni” – Cosmit


Dezeenwire
: 321,320 people visited the 50th Salone Internazionale del Mobile in Milan last week, an 8% increase on last year, according to organisers Cosmit. See the full figures below.

See all our stories about Milan 2011 »

321,320 visitors celebrate 50 years of the Saloni

The 50th edition of the Saloni came to a close today, featuring the Salone Internazionale del Mobile, The International Furnishing Accessories Exhibition, SaloneSatellite and the biennials Euroluce/ International Lighting Exhibition andSaloneUfficio / International Biennial Workspace Exhibition.

321,320 visitors attended the event altogether, including 282,483 sector operators, up 2% on 2009, the last time Euroluce was held. 177,964 operators came from abroad, making up 63% of all presences. This was not just a success in quantitative terms, as demonstrated by the great appreciation of the exhibitors for the high qualitative level of the operators, and especially for the increase in the number of foreign visitors who flocked to the Fair’s pavilions. This, in turn, meant that the participating companies were provided with a very real opportunity to meet trade partners and develop business relations, while bearing witness to the global leadership of the Milanese Saloni.

A “birthday” celebrated with a hugely successful edition and impressive figures. Aside from the sector operators, 32,870 members of the publictook advantage of the special Sunday opening to attend Saloni 2011, as did 5,967 communications operators, including 5,313 journalists from around the world.

Carlo Guglielmi, Cosmit’s President, said “We are delighted with the way things have gone for this 50th edition of the Saloni. These results are a just reward for the commitment and dedication following 50 years of hard work. We haven’t the slightest intention of simply resting on our laurels now, however these figures are a spur for looking to the future and to future editions of the Saloni. We are well aware that substantial challenges lie ahead, and the need to keep striving for “quality” first and foremost. This is a major challenge, one that not just the exhibiting companies, but we ourselves as organisers, have to face head on. We need to be ready to tackle it in the same spirit and with the same determination to succeed as we have shown over the last 50 years.”

“The City of the Saloni” events have also been a tremendous success. Roughly 52,500 people visited the “Principia – Rooms and Substances of the Next Arts” exhibition in Piazza Duomo in just 6 days.

The “The Arbour (cuorebosco). Lights sounds and misty trees where the ancient city rose” installation also proved hugely popular, attracting 3,500 spectators.

Carlo Guglielmi went on to say “The ties between the trade fair itself, which is largely business-oriented, and the cultural events organised in the city for the city have become even stronger over the years. Our immediate aim is to move further forward in this direction, consolidating our presence in the city of Milan and our role as a promoter of top level cultural events open to all.”

Dezeenwire

Back to Dezeenwire »
Back to Dezeen »

“Designs for life won’t make you a living” – Guardian


Dezeenwire:
design critic Justin McGuirk lifts the lid on the furniture industry’s royalty system and asks “are designers being exploited by having to make work for free?” in his article for The Guardian, describing #milanuncut as the big story of Milan 2011. Read the full article »

More about #milanuncut here »
Follow the debate on Twitter »