“Some companies hire designers for marketing reasons” – Konstantin Grcic

Movie: in our second video interview with Konstantin Grcic in Milan, the industrial designer discusses the upsides and downsides of designing collections for multiple brands, rather than building relationships with a select few. 

"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
Konstantin Grcic

“I think the business model of design studios working for several companies, and companies working with many different designers, is quite unique [compared to other industries],” says Grcic, who unveiled new products for brands including Emeco, Flos, Magis and Mattiazzi in Milan this year.

"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
Medici collection by Konstantin Grcic for Mattiazzi

“It has its advantages; it creates dynamism,which I think is positive. I’ve seen the negative side of it as well; because of the dynamics things change and a company that was great to work with for five years suddenly becomes less interesting.”

"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
Medici collection by Konstantin Grcic for Mattiazzi

Grcic concedes that he would prefer to work with fewer companies and build long-term relationships with them.

“To be honest, I prefer working for only a very few companies and having a very steady relationship,” he says. “That’s how it was in the old days, especially in Italy. The great masters each had a few companies that they worked for, almost for a lifetime, and that’s what produced the really great work.”

"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
Traffic collection by Konstantin Grcic for Magis

However, Grcic says that is still possible to work with a company on a short-term basis and produce good work.

“I think some companies, for sure, hire designers for marketing reasons, for having their names in the catalogue,” he says. “But there are other companies – and those are the interesting companies – that are looking for designers as partners for realising certain projects.”

"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
Traffic collection by Konstantin Grcic for Magis

He continues: “It’s interesting that a company like Magis, for example, somehow succeeds in bringing together very different designers on very different projects. If it works, it’s actually quite fascinating. It creates an interesting tension and energy.”

"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
Parrish chair by Konstantin Grcic for Emeco

Similarly, Grcic says that a long-standing relationship with a company doesn’t guarantee good design.

“There are companies that only work with very few designers and it can show that the continuity creates better work,” he says. “But it can also end in repetition and a kind of dead-end street.”

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"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
OK lamp by Konstantin Grcic for Flos

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Medici collection by Konstantin Grcic for Mattiazzi

Medici collection by Konstantin Grcic for Mattiazzi

Milan 2013: industrial designer Konstantin Grcic is showing angular wooden stools and tables for Italian brand Mattiazzi at the Salone Internazionale del Mobile.

Medici collection by Konstantin Grcic for Mattiazzi

Grcic‘s stools and side tables are held up by an angled support that is stabilised by two more legs jutting out on either side, with all three tapering towards the ground. Two wings form the seats of the stools, while the slightly taller tables are topped with disks.

Medici collection by Konstantin Grcic for Mattiazzi

Both items have been developed to follow the design of Grcic’s Medici chair, which was first released last year and has been shortlisted for the Design Museum’s 2013 Design of the Year prize. The wooden pieces are painted in red or yellow, or stained dark brown to enhance the grain.

Medici collection by Konstantin Grcic for Mattiazzi

Along with the Medici collection, Mattiazzi is debuting seats inspired by camping furniture by Jasper Morrison and stools with T-shaped backs by Industrial Facility at their stand at the Salone Internazionale del Mobile – E23, Hall 20. Grcic will also be exhibiting his bench system based on Mies van der Rohe’s Barcelona chair at the trade fair.

Medici collection by Konstantin Grcic for Mattiazzi

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Radice Stools by Industrial Facility for Mattiazzi

Milan 2013: British designers Industrial Facility will unveil these three-legged stools for Italian design brand Mattiazzi in Milan this week (+ movie).

Radice Stools by Industrial Facility for Mattiazzi

Named Radice, the stools combine the front-half of a traditional four-legged stool with an unusual single leg in the middle of the back.

Radice Stools by Industrial Facility for Mattiazzi

“Radice has some tension in its form and it is a slight surprise that the third leg works as well as it does to resolve the overall structure,” says Industrial Facility’s Sam Hecht. “It is in some ways structurally diagrammatic, yet is made comfortable visually and physically because of how this third leg supports the seat.”

Radice Stools by Industrial Facility for Mattiazzi

A low backrest branches upwards from the back leg. Its t-bar shape provides a practical place to hang coats and handbags and is reflected in the bracing at the top and bottom of the legs.

Radice Stools by Industrial Facility for Mattiazzi

The Radice stools have no visible fixings or screws and the seat appears to merely rest on the leg frame.

Radice Stools by Industrial Facility for Mattiazzi

Manufactured by Mattiazzi, the stools will be available in red, yellow, black or natural wood, with additional cushion options. There is also a choice of two heights.

Radice Stools by Industrial Facility for Mattiazzi

This is Industrial Facility’s second product for Mattiazzi: in 2010 they presented a chair called Branca, inspired by the growth of tree branches. See all our stories about design by Industrial Facility.

Radice Stools by Industrial Facility for Mattiazzi

Mattiazzi will show the project at the Salone Internazionale del Mobile from 9 to 14 April, alongside chairs based on camping equipment by Jasper Morrison. See all our stories about Mattiazzi.

Radice Stools by Industrial Facility for Mattiazzi

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Fionda chair by Jasper Morrison for Mattiazzi

Milan 2013: British designer Jasper Morrison will present a chair inspired by camping furniture for Italian brand Mattiazzi in Milan next week.

Fionda chair by Jasper Morrison for Mattiazzi

Called Fionda, which means “sling” in Italian, the chair by Jasper Morrison is composed of a folding wooden frame and a loose canvas seat that hooks over the corners and can be removed to enable the chairs to be stacked horizontally.

Fionda chair by Jasper Morrison for Mattiazzi

The chair will be available as a dining chair or a lounge chair and there will also be a matching stackable table.

Fionda chair by Jasper Morrison for Mattiazzi

It will be exhibited by Mattiazzi at the Salone Internazionale del Mobile in Milan from 9 to 14 April.

Fionda chair by Jasper Morrison for Mattiazzi

Other chairs launching at Milan next week include the Scoop chair by Danish designers KiBiSi and these armchairs with wavy backs and seats by Spanish designer Patricia Urquiola.

Fionda chair by Jasper Morrison for Mattiazzi

See all our previews of design at Milan 2013 or see all our stories about work by Jasper Morrison.

Here’s some more information from Jasper Morrison:


Fionda’s mother is a folding camping chair, which itself comes from a long line of chairs known variously as BKF, Hardoy, Butterfly or Tripolina in Italy, all of which suspend a canvas sling from a frame to create a surprisingly comfortable seat. I bought one of the camping chairs in Japan and liked having it in my living room, but the aluminium X bars at the front and back were uncomfortable and prevented it being a real living room chair, so I decided to make a project out of removing the X’s.

I am attracted to the language of camping and campaign furniture. It’s something about the lightness of structure and required efficiency in achieving something comfortable which fits well in today’s mood. The frame needed a number of steps to perfect the joint but the result is light and strong, and can be stacked horizontally with the covers off.

There are two chair models, a dining chair and a lounge chair, and a table which is also stackable. It’s a chair for using inside or taking outside, for interiors which don’t need so much upholstery, and for the traveller who just got home and needs a rest!

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Osso by Ronan & Erwan Bouroullec for Mattiazzi

Osso by Ronan & Erwan Bouroullec for Mattiazzi

French designers Ronan & Erwan Bouroullec will present this wooden chair for for Italian brand Mattiazzi in Milan next month.

Osso by Ronan & Erwan Bouroullec for Mattiazzi

Called Osso, the design has four sculpted wooden pads making up the seat and backrest.

Osso by Ronan & Erwan Bouroullec for Mattiazzi

The chairs are made from oak, maple or ash sourced close to Mattiazzi’s factory.

Osso by Ronan & Erwan Bouroullec for Mattiazzi

Each one is manufactured with a mixture of CNC tooling and handcraft.

Osso by Ronan & Erwan Bouroullec for Mattiazzi

The collection will include a chair, armchair and child’s chair plus high and low stools.

Osso by Ronan & Erwan Bouroullec for Mattiazzi

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Osso by Ronan & Erwan Bouroullec for Mattiazzi

The information below is from the designers:

Osso by Ronan & Erwan Bouroullec for Mattiazzi


Osso, Mattiazzi

Osso by Ronan & Erwan Bouroullec for Mattiazzi

Working with Mattiazzi is comparable to work with an organic farm. While being a small, family-owned company that has been manufacturing chairs for others since about forty years, Mattiazzi decided to do less yet better. By using sophisticated CNC set of tools and at the same time a greatly refined manual know-how, Mattiazzi has a hybrid way to consider furniture production.

Osso by Ronan & Erwan Bouroullec for Mattiazzi

We were particularly interested by the fact that all the equipment is powered by solar energy and that the wood is coming from the surrounding areas to be carefully selected without the use of any chemical treatments. They came back to the basics and this is precisely what piqued our interest and our fascination for the Mattiazzi family’s endeavour. As designers, we feel involved in supporting such valiant microstructures that are always on the edge as they try to adjust to a constantly changing market.

That said, the Osso chair had to be the illustration of what Mattiazzi is in its roots. We designed an object in plain wood but not in regular plain wood, the quality of the wood literally makes the object, like the best piece of meat would make the refinement of a dish. Our intention was to let the sensuality of the wood material – from oak to maple to ash – express itself.

The Osso chair invites to be touched, even caressed as it is extremely sculpted and polished thanks to the use of highly sophisticated digital control equipment. The high-tech assembling system of geometrical wood panels allows a quite singular strength while preserving a design balance of the object. The Osso collection will include a chair, an armchair, a children chair as well as high and low stools.

MATTIAZZI Salone del Mobile Hall 6 Booth F32B + Fuorisalone Kaleidoscope, Gallery Corso Buenos Aires 10, entrance Via Giovanni Masera


See also:

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Industrial Facility
for Mattiazzi
Flex by Georgi
Manassiev
Platypus chair
by Studio Juju