New plans for Olympic Park tours to preserve post-Games “afterglow” – Independent

Arcelor Mittal Orbit

Dezeen Wire: the ArcelorMittal Orbit tower and other areas of the Olympic Park in Stratford are now likely to be kept open to paying visitors after the end of the Paralympic Games, reports The Independent.

The Orbit had been due to close for 18 months as the entire Olympic Park undergoes redevelopment, but Daniel Moylan, chair of the London Legacy Development Corporation, said it would be “tremendously advantageous” to invite people into the grounds in the meantime.

“They’d see that there really is activity behind the hoardings,” he explained. “What we might lose is some of that Olympic afterglow, and we’d like to do everything we can to keep it”.

Last week we reported on the unveiling of legacy plans for the Olympic Park, announced by Mayor of London Boris Johnson, which include the transformation of the press building into a technology, design and research centre, and the creation of up to 8000 new homes in addition to the athletes’ village.

See all our stories about the London 2012 Olympics »

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Pixel animations at London 2012 Olympic closing ceremony by Crystal CG

Digital graphics company Crystal CG created animations on a 360 degree screen comprising 70,500 paddles held by the audience at the closing ceremony of the London 2012 Olympics last night.

Pixel animations at London 2012 Olympic closing ceremony by Crystal CG

As with the opening ceremony, boards of nine coloured LEDs by each seat in the stadium made up images for 27 sequences, including sound waves reverberating around the arena to accompany Queen and the swirling backdrop to a psychedelic 1960s disco.

Pixel animations at London 2012 Olympic closing ceremony by Crystal CG

The ceremony was a showcase of British music and ended with the extinguishing of Thomas Heatherwick’s Olympic Cauldron, the petals of which will be taken home by participating countries. It was directed by Kim Gavin with a set designed by Es Devlin – see our slideshow of her previous stage designs here, including arena tours for Kanye West and Take That.

Pixel animations at London 2012 Olympic closing ceremony by Crystal CG

Crystal CG also created fly-through animations of London used by TV stations to link between venues and the animated video to accompany the Chemical Brothers’ specially commissioned song played in the Velodrome before each event.

See all our stories about the London 2012 Olympics »

Here’s some more information from Crystal CG:


‘Pixels’ to transform Closing Ceremony

Crystal CG creates larger-than-life animations to immerse live and television audiences in a spectacular rock concert, bidding farewell to the London 2012 Olympic Games

Following their debut in the London 2012 Opening Ceremony, the now-famous ‘pixels’ and Crystal’s animations immerse the audience in a celebration of British Music at the Closing Ceremony.

Danny Boyle said, “Every Olympic Ceremony aims for a major technical breakthrough. Our remarkable audience pixels have opened up amazing new images, effects and spectacle, but most of all they have enabled our live stadium audience to be part of the ceremony in a way that’s never been possible before.”

Directed by Kim Gavin, one of the UK’s leading musical creative directors, the Closing Ceremony assembles stars of the British music scene from 1967 to 2012 performing their biggest hits. Working closely with Kim’s creative team, Crystal has created 27 animated sequences, totalling the length of a feature length film to accompany the songs that bring Britain’s musical heritage to life.

The diversity of music has translated into the creation of a wide array of digital visual experiences that audiences at home and in the stadium can enjoy – ranging from turning the stadium into a giant disco and bringing to life psychedelic animations from the 1960s, to creating beat-matched visuals to accompany a superstar DJ, who will be revealed at this evening’s ceremony.

“We are going to witness one of the most extraordinary visual experiences ever seen on this scale – one that will surely herald the beginning of a new breed of stadium show,” said Crystal’s creative director, Will Case.

Over 10,000 pixels wide, the animations have required huge amounts of computer rendering and 24 hour IT support. To make it all happen, Crystal assembled an experienced creative and production team of local talent. The animator skill sets had to be extremely versatile and include complex 3D design and programming, as well as character and stop frame animation. As each act and song was confirmed, Crystal assigned a small team to create test animations and then executed full production. This included shooting catwalk models in high-end fashions, filming drifting clouds over London and flicking paint onto rooftop canvases.

Unlike the Opening Ceremony, the Closing Ceremony has had no Stadium rehearsal time. Since the sporting events finished on Saturday, the Closing Ceremony team has been working hard to transform the Olympic Stadium’s field of play into an arena stage show with multiple stages and screens.

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Movie: Nike Zoom Victory Elite

Movie: Nike Flywire cables that tighten on impact are built into these shoes specifically designed by Nike for running the 1500m track event, as described by the brand’s global creative director for the Olympics Martin Lotti in the last movie of our Nike+ House of Innovation series commissioned by Nike.

Movie: Nike Zoom Victory Elite

The cables in the Nike Zoom Victory Elite work like a seatbelt: they are loose when the wearer runs straight and the support isn’t needed but become rigid to provide extra support as the runner changes angle round the corners of the track. The base is made of carbon fibre layers, with the rigid middle part of the shoe comprising five layers and the front, where more flexibility is needed, comprising three layers.

Movie: Nike Zoom Victory Elite

Lotti spoke to Dezeen editor-in-chief Marcus Fairs about Nike’s latest innovations for the London 2012 Olympics in front of an audience at the event we hosted at Selfridges last night – read highlights from the talk here including the importance of psychology when designing for sports.

Watch all the movies in the series »
See all our stories about Nike »

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Drawings on the London Olympics by Clo’e Floirat at Dezeen Super Store

Drawings on the London Olympics by Clo'e Floirat at Dezeen Super Store

Writer and artist Clo’e Floirat‘s comical-satirical drawings of London 2012 Olympic venues are now available at Dezeen Super Store as part of London design month.

Drawings on the London Olympics by Clo'e Floirat at Dezeen Super Store

Subjects include “The Awful Tower” representing the much-criticised ArcelorMittal Orbit tower by Anish Kapoor as an Eiffel Tower tied in knots (top).

Drawings on the London Olympics by Clo'e Floirat at Dezeen Super Store

Available in store are one A4 of each drawing for £300 each (framed) and one A3 drawing of The Awful Tower for £450 (framed).

Drawings on the London Olympics by Clo'e Floirat at Dezeen Super Store

There will only be five of each drawing produced, all hand-drawn and signed by the artist.

Drawings on the London Olympics by Clo'e Floirat at Dezeen Super Store

Dezeen readers can get 10% off any Dezeen Super Store purchase (excluding sale stock and Jambox) and enter our competition to win a designer watch worth £150 bydownloading this flyer and presenting it at the shop.

Drawings on the London Olympics by Clo'e Floirat at Dezeen Super Store

See more products available at Dezeen Super Store »
See more stories about London 2012 Olympics »

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Psychology “absolutely critical” to sports design, says Nike’s creative director for the Olympics

Marcus Fairs interviews Martin Lotti at Nike+ House of Innovation

Dezeen Wire: psychology is on an equal footing with technological advances when designing sportswear to improve an athlete’s performance, Nike‘s creative director for the Olympics Martin Lotti told the audience at a talk hosted by Dezeen editor-in-chief Marcus Fairs at the Nike+ House of Innovation at Selfridges last night.

“It’s not just about lightweight,” he said. “It’s about looking good as well as the psychological element. We see performance on all levels: environmental performance, psychological performance, physical performance.”

When Nike created a custom-designed, super lightweight pair of gold shoes for Michael Johnson at the 1996 Olympics in Atlanta, the American sprinter still raced wearing a necklace that weighed more than the shoe. “You can tell that psychologically it’s absolutely critical for an athlete to have this with him: it brings him good luck. So you have to bring all the elements together,” said Lotti. “Yes we’re trying to shave off weight or milliseconds but there’re other components that as a designer you have to take into account.”

Nike Pro TurboSpeed speed-suit - Allyson Felix

For the London 2012 Olympics, the Nike team developed the Nike Pro TurboSpeed speed suit (above) that moves through the air faster than bare skin. The first speed suit they designed (for Australian sprinter Cathy Freeman at the Sydney Olympics in 2000) included a hood, but this summer Allyson Felix runs sporting a ponytail that can’t be as aerodynamic. Isn’t this a step backwards? “Skin is slow, so the more you cover and the more dynamic you are the better,” Lotti reasoned, but “there’s a limit to it in regards to what an athlete wants to do, in regards to how much they want to cover as well as ultimately this psychological element to it.”

Underlining the significance of style for results, Lotti reported that Alpine skier Maria Kirkova once told him “I perform better if I look better.”

Nike Pro TurboSpeed speed-suit

The psychology of superstitions and wanting to look good isn’t just a consideration to weigh against technological advances from the lab: these insights from athletes as to what gives them a mental boost can be incorporated in new designs to actively improve performance.

For this reason, the inside surfaces of the arms and legs on the Nike Pro TurboSpeed suit feature patches of contrasting colour. “There’s a psychological element to this,”said Lotti. “Now we can’t quantify it – how much faster it is – but they feel faster.” The colour blocking also creates a flickering effect when seen from a distance or on TV, so spectators feel that sense of speed too. “When we’re designing this product we’re looking at all elements: delivering upon the needs of the athletes, first and foremost, upon the environment but then even on the viewers looking on TV.”

Nike Zoom Superfly R4

The new Nike Zoom Superfly R4 running spikes (above) are golden on the bottom for the same reason: “When you’re in the stadium you actually see the flicker of the gold when the light hits it”. The psychological effect on the athlete comes in here too: “Each athlete’s trained for the gold.”

So would Nike include a design detail if it maximised the psychological boost to an athlete but was detrimental to technological advancement? “That would be performance too. We see performance on all levels – environmental performance, psychological performance, physical performance – so you just have to weigh each of these. Like any design there are trade-offs, but I think first and foremost for us is to help the athletes to fulfil their own potential.”

Nike+ House of Innovation

Watch Martin Lotti talk about more of Nike’s innovations for the London 2012 Olympics in our series of movies for Nike, which we’ve been publishing all this week.

Watch the movies »
See more stories about Nike on Dezeen »
See more design for sports on Dezeen »

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Movie: Velodrome animation by Crystal CG

Movie: digital graphics company Crystal CG created this animated video to accompany the Chemical Brothers’ specially commissioned song, which is played before each session in the Velodrome during the London 2012 Olympics.

Movie Velodrome animation by Crystal CG

“We’ve created sweeping contours and sleek surfaces as the backdrop for an intense, futuristic cycling ‘duel’ as two animated riders power round the track,” Crystal’s creative director Darren Groucutt says of the movie, which also deconstructs the Velodrome building designed by Hopkins Architects.

Movie Velodrome animation by Crystal CG

The music is one of five official tracks composed for the Rock the Games program, which includes Muse, Elton John vs Pnau, Delphic and Dizzee Rascal.

Movie Velodrome animation by Crystal CG

Crystal CG also created the fly-though sequences over London that broadcasters are using to link from one venue to the next and the animations on a 360 degree screen held by the audience at the spectacular opening ceremony – read more about it and watch the movie here.

Movie Velodrome animation by Crystal CG

The London 2012 Olympics continue until Sunday and you can read all our coverage of design for the Games here.

Movie Velodrome animation by Crystal CG

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Movie: Nike GS Football Boot

Movie: the base and sock lining of these lightweight football boots by Nike are made of castor beans, as explained in our next movie with the brand’s global creative director for the Olympics Martin Lotti ahead of this evening’s exclusive event at the Nike+ House of Innovation at Selfridges.

Movie: Nike GS Football Boot

Brazilian footballer Neymar (below) has worn the boots throughout the Olympic football tournament and has scored three goals in the lead up to the final against Mexico.

Movie: Nike GS Football Boot

Along with the sprinting shoes and knitted running shoes, the boots are coloured neon yellow to be clearly identifiable as part of the Nike products range.

Movie: Nike GS Football Boot

Each boots weighs only 160g and the upper is made from 90% recycled material.

Movie: Nike GS Football Boot

Lotti will talk to Dezeen editor-in-chief Marcus Fairs about Nike’s latest innovations for the London 2012 Olympics in front of an audience at the event we’re hosting this evening – more details here.

Movie: Nike GS Football Boot

Watch other movies in this series – featuring a sprinting shoe inspired by suspension bridgesknitted running shoesa bumpy speed suit that’s quicker than bare skin and a basketball kit with built-in combat pads – here.

Movie: Nike GS Football Boot

See a story we featured previously about the boots »
See all our stories about Nike »

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Luke Hayes photography in The Changing Room at Dezeen Super Store

Luke Hayes photography in The Changing Room at Dezeen Super Store

Prints of the London 2012 Aquatics Centre by photographer Luke Hayes are now on display in The Changing Room, a space at Dezeen Super Store that is given over to a different creative each week to showcase their products or artwork.

Luke Hayes photography in The Changing Room at Dezeen Super Store

The black and white photographs of Zaha Hadid’s purpose-built games venue capture the undulating form of the roof and the scale of the structure compared to its visitors.

Luke Hayes photography in The Changing Room at Dezeen Super Store

Prints are available to purchase at a range of sizes on request: ask in-store for more details.

Luke Hayes photography in The Changing Room at Dezeen Super Store

If you have a product or piece of work you would like to exhibit at The Changing Room at Dezeen Super Store, please email ben@dezeen.com with The Changing Room in the subject line.

See more products available at Dezeen Super Store »
See more photography by Luke Hayes on Dezeen »
See more stories about London 2012 »

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1 July – 30 September 2012

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Movie: London 2012 Olympic venue fly-throughs by Crystal CG

Movie: digital graphics company Crystal CG has sent us its animated flights over the city that TV broadcasters are using to zoom between venues for the London 2012 Olympics.

London 2012 Olympic venue fly-throughs by Crystal CG

Developed with the BBC but made available to international stations, the 15-25 second fly-throughs incorporate some of London’s major landmarks as well as the main Olympic venues.

London 2012 Olympic venue fly-throughs by Crystal CG

The company also created the visuals displayed on 70,500 paddles held by the audience at the opening ceremony (above). Each seat was equipped with a Pixel Tablet, designed by Tait Technologies and bearing nine full-colour pixels arranged in a square, to transform the whole stadium and audience into a 360 degree screen.

London 2012 Olympic venue fly-throughs by Crystal CG

“We are witnessing the end of the traditional video screen – this will transform the way event content is presented in future, becoming a more immersive experience,” said Crystal CG’s creative director Will Case. “The audience literally became part of the action. No longer limited by large flat screens, we were presented with the challenge of creating animations to bring the stage and the spectators together.”

London 2012 Olympic venue fly-throughs by Crystal CG

See our story about the unveiling of Thomas Heatherwick’s Olympic Cauldrom at the opening ceremony here and see all our stories about the London 2012 Olympics here.

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Movie: Nike Basketball Hyper Elite Uniform

Movie: basketball games have become so aggressive that sports brand Nike decided to include combat pads in its latest kit, explains the brand’s global creative director for the Olympics Martin Lotti in the next Dezeen movie in anticipation of tomorrow’s exclusive event at the Nike+ House of Innovation.

Nike Basketball Hyper Elite Uniform

When creating the Nike Basketball Hyper Elite Uniform, Nike’s designers asked players where they received the most bruises and integrated Nike Pro combat pieces under the jersey at these points.

Nike Basketball Hyper Elite Uniform

They also noticed players using the inside of the shirt’s neck to wipe away sweat during a game and integrated textured fabric there to wipe the face more effectively.

Nike Basketball Hyper Elite Uniform

The shorts alone weigh 58% less than those currently worn by NBA players, equivalent to a can of fizzy drink.

Nike Basketball Hyper Elite Uniform

Each kit is made of 22 recycled plastic bottles.

Nike Basketball Hyper Elite Uniform

Lotti will talk to Dezeen editor-in-chief Marcus Fairs about Nike’s latest innovations for the London 2012 Olympics in front of an audience at the event we’re hosting tomorrow – more details here.

Nike Basketball Hyper Elite Uniform

Watch other movies in this series – featuring a sprinting shoe inspired by suspension bridges, knitted running shoes and a bumpy speed suit that’s quicker than bare skinhere.

Nike Basketball Hyper Elite Uniform

See all our stories about Nike »

Nike Basketball Hyper Elite Uniform

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Hyper Elite Uniform
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