“You don’t have to be an expert to do amazing things” – Sugru founder

In this movie we filmed at our Designed in Hackney DaySugru founder Jane ní Dhulchaointigh shares her journey through inventing and launching a “space-age rubber” that lets people customise their belongings and endorses the idea that “you don’t have to be an expert to do amazing things”.

Sugru at Designed in Hackney Day

Ní Dhulchaointigh talks about the big plans she had for the air-curing rubber when she left college, but after struggling for years to sell the idea to large adhesive companies she took advice from a friend to “start small and make things good” – an ethos she now recommends to anyone starting their own business.

Sugru at Designed in Hackney Day

Her story of self-empowerment shares a likeness with the product, which is all about tailoring things to suit your life and needs so that they “mean more to you”, and she encourages both designers and consumers to “start to see ourselves as experts”.

Sugru at Designed in Hackney Day

See more talks filmed at Designed in Hackney Day here, and see all of our stories about Sugru here.

Sugru at Designed in Hackney Day

Taking place at Hackney House in the heart of Shoreditch during the Olympics, Designed in Hackney Day celebrated the incredible diversity of design talent in the borough as well as providing a platform to discuss both the opportunities and threats to creative businesses in this fast-changing part of London. We’ll be publishing more talks from the day on Dezeen over the coming weeks but in the meantime you can find out more about the other discussions from Designed in Hackney Day in our highlights reported here.

Designed in Hackney is a Dezeen initiative to showcase world-class architecture and design created in the borough, which was one of the five host boroughs for the London 2012 Olympic Games as well as being home to Dezeen’s offices.

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“Customers grow old with our shoes, not bored with them” – Tracey Neuls

Footwear designer Tracey Neuls explains why she shies away from “disposable fashion” and reveals that many customers consider her shoes “their best kept secret” in this movie Dezeen filmed at the Designed in Hackney Day PechaKucha, part of a series of talks and discussions we hosted in August.

Tracey Neuls Designed in Hackney Movie

Neuls starts her talk by saying she considers her work to be more akin to design than fashion, before explaining how she tries to create timeless pieces that customers “grow old with” rather than “bored with”.

Tracey Neuls Designed in Hackney Movie

She describes how she begins the design process by moulding the shoes from plasticine  and why she believes that approaching design like a child adds to the timelessness of the pieces.

Tracey Neuls Designed in Hackney Movie

Explaining her approach to manufacturing, she reveals that her shoes are made by families who have passed the trade down through generations, unlike most shoes which she describes as being “designed like a kit car, created by selecting pre-fab components”.

Tracey Neuls Designed in Hackney Movie

Neuls has two shops in London – one on Marylebone Lane, near Bond Street, and one on Rivington Street in Shoreditch – and she describes how a ”no shoes on shelves” policy in her shops provides a different approach to retail, where unique installations “complete the story of the shoes” and make her customers feel special.

Tracey Neuls Designed in Hackney Movie

She concludes the talk by showing images of the collection she designed in collaboration with designer Tord Boontje, which features autumn leaf motifs.

Tracey Neuls Designed in Hackney Movie

Neuls has been designing shoes under her own label Tracey Neuls and TN_29 for almost 12 years – see all our stories about her here.

Tracey Neuls Designed in Hackney Movie

We’ll be publishing movies of the talks over the coming days and you can also watch architects Studio Weave talk about how architects should be wary of “thinking that they know how to do everything” and James Bridle talking how his projects are designed to look like “the internet has escaped out into the streets”.

Tracey Neuls Designed in Hackney Movie

Designed in Hackney is a Dezeen initiative to showcase world-class architecture and design created in the borough, which was one of the five host boroughs for the London 2012 Olympic Games as well as being home to Dezeen’s offices.

Tracey Neuls Designed in Hackney Movie

To find out more about the other discussions from Designed in Hackney Day, see our highlights reported here. See more stories about design and architecture from Hackney here.

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“The internet has escaped out into the street,” says James Bridle at Designed in Hackney Day

In this second movie from our series filmed at the Designed in Hackney Day of talks and discussions we hosted in August, technologist James Bridle talks about his recent projects including a series of animations on top of bus shelters that were designed to look “like the internet has escaped out into the street”.

James Bridle at Designed in Hackney Day

The Bus Tops project displayed animations devised by anyone around the world and submitted via the website to be viewed from the top deck of a double-decker bus.

James Bridle at Designed in Hackney Day

“What I most love about it is that you could be on the night bus at 3am and you’d suddenly get this pulsing animated gif coming at you out of the night,” Bridle says, adding that it’s a great way to “reach weird audiences that are not expecting you”.

James Bridle at Designed in Hackney Day

In the movie he also talks about his Ship Adrift project, where he installed a weather station on top of the Southbank Centre in London and used the data generated, including wind speed and air pressure, to determine the path of an “imaginary mad airship”.

James Bridle at Designed in Hackney Day

The program logs its theoretical position on Google Maps and gathers streams of information from the internet that are tagged with that location, using them to generate tweets and a log that combine a selection of words it picks up.

James Bridle at Designed in Hackney Day

“Occasionally this becomes terrifyingly prescient,” Bridle says, going on to recount how it picked up the names of rivers over the Balkans then started “talking about genocide,” or picked up mentions of “drone attacks and the war on terror” close to the border of Pakistan. “When a robot picks up these kind of weird echoes of stuff that we’re leaving on the network, something odd happens. I’m interested in those intersection points,” he says.

James Bridle at Designed in Hackney Day

Taking place at Hackney House in the heart of Shoreditch during the Olympics, Designed in Hackney Day celebrated the incredible diversity of design talent in the borough as well as providing a platform to discuss both the opportunities and threats to creative businesses in this fast-changing part of London.

Bridle concluded his talk by saying that the cross-disciplinary discussion that east London fosters is key to his work. Talking about the building he shares with internet startups, design companies, book binders and artists, he said: “We have this shared pool of experience and we’re not scared of talking to each other about what interests us in each others work all the time. That’s how, for me, London works.”

James Bridle at Designed in Hackney Day

We’ll be publishing movies of the talks over the coming days and you can watch architects Studio Weave talk about how architects should be wary of “thinking that they know how to do everything” here.

Designed in Hackney is a Dezeen initiative to showcase world-class architecture and design created in the borough, which was one of the five host boroughs for the London 2012 Olympic Games as well as being home to Dezeen’s offices.

To find out more about the other discussions from Designed in Hackney Day, see our highlights reported here. See more stories about design and architecture from Hackney here.

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Architects should be wary of “thinking that they know how to do everything” – Studio Weave

In this movie we filmed at our Designed in Hackney Day of talks and discussions, architects Maria Smith and Je Ahn of Studio Weave speak to Dezeen editor-in-chief Marcus Fairs about projects including a bench for 300 people and how they believe “a trap that architects can fall into is thinking that they know how to do everything.”

The Longest Bench by Studio Weave

They also offer a few anecdotes about what they believe captures the spirit of the London borough of Hackney, including a birthday party centred around stitching a quilt and a pop-up restaurant among some roadworks, and talk about a latticed timber hut on stilts (below) to explain how history and love have influenced their work.

Paleys upon Pilers by Studio Weave

Designed in Hackney is a Dezeen initiative to showcase world-class architecture and design created in the borough, which was one of the five host boroughs for the London 2012 Olympic Games as well as being home to Dezeen’s offices.

Taking place at Hackney House in the heart of Shoreditch during the Olympics, Designed in Hackney Day celebrated the incredible diversity of design talent in the borough as well as providing a platform to discuss both the opportunities and threats to creative businesses in this fast-changing part of London.

To find out more about the other discussions from Designed in Hackney Day, see our highlights reported here.

See more stories about design and architecture from Hackney here, or click here to see more projects by Studio Weave.

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East London Furniture at DreamBags JaguarShoes

London Design Festival: designer-makers East London Furniture have temporarily fitted out the interior of London bar DreamBags-JaguarShoes using nothing but scrap materials found on the local streets.

East London Furniture at Dream Bags Jaguar Shoes

The fit-out is the latest in a string of installations at the venue by artists and designers. ”Normally it involves mostly the walls and perhaps some lighting,” East London Furniture’s Christian Dillon told Dezeen. ”We wanted to take over the whole bar.”

East London Furniture at Dream Bags Jaguar Shoes

The team removed all the furniture and replaced it with tables made from pallets and ceiling joists, plus benches inspired by nineteenth century Shaker furniture.

East London Furniture at Dream Bags Jaguar Shoes

“We created all of the free-standing seating, tables and lighting in our workshop, but left the inbuilt elements to be created in situ,” said Dillon. “So much of the inbuilt seating, especially the booth or ‘pulpit’, were conceived in the space from materials we had to hand.”

East London Furniture at Dream Bags Jaguar Shoes

The team have lined the walls and front of the counter with wooden panels, while the throne-like seating booth is made from old skirting boards and fills the recess beside a staircase.

East London Furniture at Dream Bags Jaguar Shoes

The cube-shaped lights hanging above the bar were created from the offcuts of other furniture made by the team and the wall-mounted lighting was produced from recycled wooden blocks.

East London Furniture at Dream Bags Jaguar Shoes

Friend and regular collaborator Alessandro Mistrulli has decorated many of the surfaces with illustrations showing severed arms and wood-working tools. “I think I saw him reading a book on Russian prison tattoos the night before he delivered the main graphic,” said Dillon.

East London Furniture at Dream Bags Jaguar Shoes

The installation will remain in place for two months, but was completed to coincide with the London Design Festival last week.

East London Furniture at Dream Bags Jaguar Shoes

“For us to have a show in the festival, where people are actually using the furniture to have a nice meal, a nice beer or chatting to a nice girl or guy is so much more interesting than a static display of our furniture,” explained Dillon.

East London Furniture at Dream Bags Jaguar Shoes

Dillon and team mates Ben Green and Reuben Le Prevost founded the Hackney-based furniture company in 2011 – see our earlier story about them here.

East London Furniture at Dream Bags Jaguar Shoes

A past installation we’ve featured at DreamBags-JaguarShoes featured wallpaper that changes under different lighting conditions.

East London Furniture at Dream Bags Jaguar Shoes

See more stories about the London Design Festival »

East London Furniture at Dream Bags Jaguar Shoes

Photography is by Jeff Metal, courtesy of JaguarShoes Collective.

East London Furniture at Dream Bags Jaguar Shoes

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The Hear Heres by Studio Weave

The sounds of the countryside are amplified when you place your ear towards one of these four enormous trumpets built by architects Studio Weave (+ slideshow).

The Hear Heres by Studio Weave

Named The Hear Heres, the horns are dotted along a walk through the grounds of Kedleston Hall, a stately home in Derbyshire, England.

The Hear Heres by Studio Weave

One horn is pointed down towards the surface of a lake (above), while another angles up towards the sky (below).

The Hear Heres by Studio Weave

The third trumpet winds around the the trunk of a tree, so listeners can hear the movements of the branches (below).

The Hear Heres by Studio Weave

When describing the fourth and largest of the trumpets (below), Studio Weave’s Maria Smith told Dezeen how “it’s fun for two people to sing to each other from opposite ends.” She explained how the sound is loud on one side, but “sounds distant” from the other.

The Hear Heres by Studio Weave

“We thought people would play and experiment with them,” she said.

The Hear Heres by Studio Weave

Each trumpet is made from fibreglass and coated with zinc, and a set of metal struts holds each one in place.

The Hear Heres by Studio Weave

“The struts have metal plates welded to their bottoms and are staked into the ground, said Smith. “When The Hear Heres are removed, the ground will be left untouched.”

The Hear Heres by Studio Weave

Other unusual projects by the Hackney-based architects include a floating cinema, a latticed timber hut on stilts and a 324 metre-long bench.

The Hear Heres by Studio Weave

We’ve also featured a couple of other listening installations on Dezeen, including a room in a shipping container and two riverside pavilions.

The Hear Heres by Studio Weave

See more installations on Dezeen »

The Hear Heres by Studio Weave

See all our stories about Studio Weave »

The Hear Heres by Studio Weave

Masterplan sketch

The Hear Heres by Studio Weave

Water horn sketch

The Hear Heres by Studio Weave

Sky horn sketch sketch

The Hear Heres by Studio Weave

Tree horn sketch

The Hear Heres by Studio Weave

Woodland horn sketch

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by Studio Weave
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Gift by Paul Cocksedge for Hotel Chocolat

London designer Paul Cocksedge has made a giant chocolate QR code that visitors to The Dock during the London Design Festival can scan to get a free gift (or you could just scan the image in the bottom of this story).

Gift by Paul Cocksedge for Hotel Chocolat

Cocksedge worked with Hotel Chocolat to create the installation as part of Designs on Chocolate, a project pairing five designers with five chocolatiers. Following a visit to the company’s factory, he decided to use nearly of their 1000 chocolates to make an interactive mosaic.

Gift by Paul Cocksedge for Hotel Chocolat

“I wanted to leave these beautiful pieces of chocolate as they were, instead of creating an object simply to be looked at, and so losing the whole idea of taste,” Cocksedge says. “The true art of the chocolatier appeals to your palate as well as your eyes, and through the process of placing these exquisite pieces in various patterns, the project started to grow.”

Gift by Paul Cocksedge for Hotel Chocolat

Scanning the QR code on a smartphone or tablet leads visitors to the Hotel Chocolat website where they are rewarded with a voucher, to be exchanged at the company’s flagship store in Covent Garden for a limited edition chocolate box that’s been specially made for the London Design Festival’s tenth anniversary.

Gift by Paul Cocksedge for Hotel Chocolat

“The idea is to create a pattern which is seemingly random but which, through the subtle introduction of technology, becomes something altogether new, the start of a journey,” explains Cocksedge.

Gift by Paul Cocksedge for Hotel Chocolat

Designs on Chocolate will be on display at The Dock, Portobello Dock, 344 Ladbroke Grove, London, W10 5BU until 23 September. Photographs are by Mark Cocksedge.


Dezeen reader offer: 

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Gift by Paul Cocksedge for Hotel Chocolat

If you’re in London but can’t make it to The Dock, Hotel Chocolat and Paul Cocksedge would like to share the experience with Dezeen readers, so you can scan the image above to claim your voucher.

While in Covent garden, pop into Dezeen Super Store at 38 Monmouth Street, Seven Dials, London WC2H 9EP where you can get 10% discount in store and enter our competition to win a designer watch worth £150 by downloading this flyer and presenting it at the shop.


Dezeen’s London Design Festival map

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The map above is taken from Dezeen’s guide to the London Design Festival, which lists all the events going on across the city this week. We’ll be updating it over the coming days with extra information on our highlights so keep checking back. Explore the larger version of this map here.

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Baby Plumen 001 by Hulger at Dezeen Super Store

London design brand Hulger has launched a mini version of its award-winning Plumen 001 lightbulb and it’ll be available at Dezeen Super Store from Friday.

Baby Plumen 001 by Hulger at Dezeen Super Store

Baby Plumen 001 follows the same sculptural form as the original, which was designed in collaboration with Samuel Wilkinson and won the Brit Insurance Design of the Year Award in 2011.

Baby Plumen 001 by Hulger at Dezeen Super Store

“The original Plumen has been around for a few years but is difficult to use with some shades,” Hulger cofounder Nik Roope told Dezeen. “The smaller version allows people to interpret it in new ways, either as a naked bulb or in combination with different shade options.”

Baby Plumen 001 by Hulger at Dezeen Super Store

Like all compact fluorescent lamps, Plumen uses 80% less electricity and lasts eight times longer than an incandescent bulb.

Baby Plumen 001 by Hulger at Dezeen Super Store

See all of our stories about Plumen here, and more of Samuel Wilkinson’s projects here.

Baby Plumen 001 by Hulger at Dezeen Super Store

Dezeen readers can get 10% off any Dezeen Super Store purchase (excluding sale stock and Jambox) and enter our competition to win a designer watch worth £150 by downloading this flyer and presenting it at the shop.

See more products available at Dezeen Super Store »

Dezeen Super Store
38 Monmouth Street, London WC2
1 July – 30 September 2012

Here’s some more details from Hulger:


We’re delighted to announce the arrival of our new offspring, the Baby Plumen 001

Following the form of the Original Plumen 001 design, the Baby model shrinks into a more compact format. As either a single element or in series and clusters, the Baby Plumen 001 has all the character and dynamism the original but offers new options for shades and environments. The Baby Plumen 001 works like any other high quality low energy bulb, saving you 80% on your energy bills and lasting 8 times longer than a standard incandescent bulb.

The new compact form gives thousands of new options for shading and accessorising as the proportions work very well with many shades designed for incandescent bulbs. The Baby also works well in combination with the Original Plumen 001 as its forms echo one another, creating beautiful harmonies.

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at Dezeen Super Store
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Shoes by Tracey Neuls and Tord Boontje for Selfridges

Shoe designer Tracey Neuls and product designer Tord Boontje have teamed up to design a range of shoes featuring autumn leaves.

Shoes by Tracey Neuls and Tord Boontje for Selfridges

Made of laser-cut and etched leather, the designs include a court shoe that looks as though fallen leaves have blown around the edge, a lace-up with red oak leaves hanging down below the laces and a brown etched pair with delicate patterns of leaves and acorns.

Shoes by Tracey Neuls and Tord Boontje for Selfridges

The limited collection will be available at Selfridges department store from August 27 – September 16, taking in the London Design Festival period.

Shoes by Tracey Neuls and Tord Boontje for Selfridges

See more stories about Tracey Neuls »
See more stories about Tord Boontje »
See more stories about shoes »

Shoes by Tracey Neuls and Tord Boontje for Selfridges

Here’s some more information from Tracey Neuls:


Tracey Neuls and Tord Boontje footwear collaboration for London’s biggest design week of the year – exclusively for Selfridges.

The meeting between Tracey Neuls and Tord Boontje was one of those moments when the world felt very small despite one being Canadian and the other one Dutch. They found their approach to design to be uniquely similar despite Tracey being a footwear designer and Tord being a product designer.

Shoes by Tracey Neuls and Tord Boontje for Selfridges

Previously in 2010, their like-mindedness resulted in a special edition shoe where Tracey used a printed fabric of Tord’s – normally seen on furniture. This playful approach to design has brought them back together in 2012 celebrating… Squirrels! As it turns out, both Tracey and Tord have a great liking for these inquisitive, clever, little town and country creatures. Known for inventive laser cutting, Tord uses this iconic critter and its autumnal surroundings to play with print and leather cut-aways. Chosen from the spectrum of Neuls’ designs; both a sculptural heeled pump and her classic rubber soled derby have been manipulated by Boontje. Neon red, turquoise blue, black and natural will be the available colours.

Shoes by Tracey Neuls and Tord Boontje for Selfridges

When Tracey moulds her footwear shapes, she begins with plasticine; the smell and feel reminding her of being a child.

“Emotion plays a big part in design. The shoe should at first be beautiful, but it is more the long lasting feeling that I am interested in. Like a pet, the attachment to your footwear should grow stronger with time. ” – Tracey Neuls

Shoes by Tracey Neuls and Tord Boontje for Selfridges

Tord’s work draws from a belief that modernism does not mean minimalism, that contemporary does not forsake tradition, and that technology does not abandon people and senses. He often takes inspiration from nature and employs a décor of forms to entice the observer’s imagination.

Shoes by Tracey Neuls and Tord Boontje for Selfridges

“I like my pieces to tell stories, or at least provide a beginning and you can make up your own narrative” – Tord Boontje

Shoes by Tracey Neuls and Tord Boontje for Selfridges

Together these two designers have created footwear where time is suspended and there are no rules of play. The shoes are like unique collectors items and this limited edition collection is available exclusively at Selfridges from August 27 – September 16, 2012.

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Punkt. Alarm Clock and Phone by Jasper Morrison at Dezeen Super Store

As London design month continues at Dezeen Super Store, we are now stocking Punkt. alarm clocks and phones by Hackney designer Jasper Morrison.

Punkt Alarm Clock and Phone by Jasper Morrison at Dezeen Super Store

The clock is operated using the back of the item: the alarm is activated or deactivated by twisting it and a snooze option is prompted by pressing it.

Punkt Alarm Clock and Phone by Jasper Morrison at Dezeen Super Store

Luminescent hands tell the time in the dark and a ring of light illuminates the entire dial when the clock is gently squeezed.

Punkt. AC 01 by Jasper Morrison

The cordless phone has an integrated answering machine, large keys and screen display, and is charged on a base that can be wall mounted or kept on a horizontal surface.

Punkt Alarm Clock and Phone by Jasper Morrison at Dezeen Super Store

The alarm clock costs £89 and the phone is £169, and both designs are available in red, white or black.

Punkt Alarm Clock and Phone by Jasper Morrison at Dezeen Super Store

Read more about the clock here and more about the phone here.

Punkt Alarm Clock and Phone by Jasper Morrison at Dezeen Super Store

Dezeen readers can get 10% off any Dezeen Super Store purchase (excluding sale stock and Jambox) and enter our competition to win a designer watch worth £150 by downloading this flyer and presenting it at the shop.

Punkt Alarm Clock and Phone by Jasper Morrison at Dezeen Super Store

We will be showcasing a range of products by some of the best designers and brands London has to offer all this month – more details here.

See more products available at Dezeen Super Store »

Dezeen Super Store
38 Monmouth Street, London WC2
1 July – 30 September 2012

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Jasper Morrison at Dezeen Super Store
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