“We wanted to bring the family portrait into the next century”

Dezeen and MINI World Tour: in latest video from Design Indaba in Cape Town, Masashi Kawamura of Japanese creative agency PARTY talks about the pop-up 3D photo booth he ran in Tokyo last year. 

"We wanted to bring the family portrait into the next century"

The Omote 3D Shashinkan project, which we featured on Dezeen last year, gave customers the opportunity to buy a 3D-printed model of themselves or their family. “We wanted to find a new way to innovate the form of the family portrait and bring it to the next century,” Kawamura explains. “What happens is, when you come, we take a full 3D scan [of your body] using our portable scanners. People could actually bring back home their miniature figurines, instead of a 2D portrait that you normally get.”

"We wanted to bring the family portrait into the next century"

PARTY used a colour 3D printer to produce the detailed models, which ranged from 10cm to 20cm high, but Kawamura believes there is still a lot of room for the technology to improve. “3D printing for me is a very exciting medium to play around with, but I think it’s still in a very early phase of development,” he says. “After doing this project we’ve learnt a lot of technical difficulties and a lot of things that could be done better in terms of technologies and also the materials that we use.”

"We wanted to bring the family portrait into the next century"

But Kawamura is optimistic about the future possibilities of 3D printing. “Everything, I think, will get better in the next year or two; there’ll be significant improvements,” he says. “Just the idea that anyone could manufacture their own product is very, very interesting.”

"We wanted to bring the family portrait into the next century"

This movie features a MINI Cooper S Countryman.

The music featured is by South African artist Floyd Lavine, who performed as part of the Design Indaba Music Circuit. You can listen to Lavine’s music on Dezeen Music Project.

See all our Dezeen and Mini World Tour reports from Cape Town.

"We wanted to bring the family portrait into the next century"

 

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“I wanted to see where sexy ends and grotesque begins”

Dezeen and MINI World Tour: recent design graduate Leanie van der Vyver speaks to us about her project Scary Beautiful, a pair of extreme, back-to-front high heels, which she presented at Design Indaba in Cape Town. 

Van der Vyver, who comes from Cape Town originally, explains the concept behind the shoes, which she developed as part of her graduation project while at the Gerrit Rietveld Academie in Amsterdam. “In my thesis I wrote about how humans are constantly trying to reach perfection and the different ways that we practice control over our bodies,” she says. “I looked at what the high heel is traditionally doing and I pushed it over to see where sexy ends and grotesque begins.”

I wanted to see "where sexy ends and grotesque begins"

The project drew gasps and laughs from the Design Indaba audience in equal measure when van der Vyver showed video footage of a model walking in the shoes as part of her PechaKucha talk. She explains that the contorting effect they have on the wearer was a key part of the project.

“The effect of the shoe became more important than the shoe, so the shoe became a kind of accessory to the posture,” she says. “What was interesting was that it became an amplification of what the high heel does. So if the girl’s butt is slightly pushed out [when wearing high heels], in these ones she’s almost raring to go, with her butt lewdly sticking out and her legs animalistically flexed.”

I wanted to see "where sexy ends and grotesque begins"

Scary Beautiful followed on from an earlier project of van der Vyver’s, a pair of trainers designed to “inflict a gangster swagger” on the wearer (below). It was this project, she says, that made her realise that “you can actually do a lot more with fashion in terms of it altering the body and its performance.”

But while neither project is a serious proposal for new footwear, van der Vyver was surprised by the response Scary Beautiful received from the fashion industry. “People reacted in a positive way from the fashion side of things, they were very excited about it,” she says. “But the general public, not so much.” Read more about Scary Beautiful in our earlier story about the project.

I wanted to see "where sexy ends and grotesque begins"

This movie features a MINI Cooper S Countryman.

The music featured is by South African artist Floyd Lavine, who performed as part of the Design Indaba Music Circuit. You can listen to Lavine’s music on Dezeen Music Project.

See all our Dezeen and Mini World Tour reports from Cape Town.

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“We’re working on a suit that becomes transparent when you lie”

Dezeen and MINI World Tour: Dutch designer Daan Roosegaarde spoke to us at Design Indaba in Cape Town about his designs for glow-in-the-dark roads and clothing that will literally expose dishonest bankers. 

Roosegaarde, who runs Studio Roosegaarde, explains that his Smart Highways project is an attempt to move the focus of road safety away from car design and onto the roads themselves. “Why is design always focussed on cars, on how they look and how they behave, and not on the roads, which determine our landscape much, much more?” he asks.

"We're working on a suit that becomes transparent when you lie"

The studio has developed concepts including a priority lane for electric cars (above), which incorporates induction coils under the tarmac to recharge them as they drive, as well as road markings that glow in the dark or react to temperature change (below).

“We’ve been working with paints that can change colour based on temperature and literally adding this to the road,” Roosegaarde explains. “So the moment the road starts to freeze these huge snowflakes start to appear and when the sun comes up they disappear again.”

"We're working on a suit that becomes transparent when you lie"

Roosegaarde was one of three speakers to receive a standing ovation at the Design Indaba conference, which took place in Cape Town at the start of this month.

He believes it is important that designers look at how new technology can be applied to existing infrastructure in this way. “I think that’s the role of the designer, to create missing links between this old failing world and the new world,” he says.

"We're working on a suit that becomes transparent when you lie"

Roosegaarde also explains the concept behind his Intimacy project, a series of dresses that become transparent when the wearer’s heart rate increases. “Technology is our second skin, our second language, in the way we communicate our experience, our information. But why are we looking at these bloody iPhone screens the whole day? Why can’t it be more tactile, more intuitive?”

Finally, he reveals that his studio is currently taking the project in an interesting new direction. “Right now we’re also working on a suit for men, especially for the banking world, which becomes transparent when they lie,” he says. “Let’s see what reality looks like then.”

"We're working on a suit that becomes transparent when you lie"

This movie features a MINI Cooper S Countryman.

The music featured is by South African artist Floyd Lavine, who performed as part of the Design Indaba Music Circuit. You can listen to Lavine’s music on Dezeen Music Project.

See all our Dezeen and Mini World Tour reports from Cape Town.

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“Africa is an extraordinary opportunity” – David Adjaye

Dezeen and MINI World Tour: we speak to architect David Adjaye, fresh off the stage from his presentation at Design Indaba, about his relationship with Africa and why he believes the continent provides a great opportunity for architects. 

Adjaye was born in east Africa, to Ghanaian parents, before moving to London at 14. He explains that, after graduating from the Royal College of Art, he felt the need to return to the continent where he grew up.

"Africa is an extraordinary opportunity at the moment" - David Adjaye

Above: Nairobi, one of the photographs taken by Adjaye for his research

“I wanted to revisit the continent of Africa” he explains, “but I wanted to revisit it, not through the lens of my parents or through any kind of formal experience, tourism or anything. I wanted to claim it for my own.”

He spent 11 years, from 1999 to 2010, visiting the capital city of each country on the continent “to try to understand the nature of the cities in Africa, to understand their past and their present, to understand their history and their geography.”

"Africa is an extraordinary opportunity at the moment" - David Adjaye

Through this research, which was published as a seven-volume book, Adjaye realised the importance of Africa’s unique geography. “It became clear to me that the political map of Africa that we have is a very difficult way to understand the continent,” he says. “Fundamentally, the way we should be looking at it is through geography.”

Adjaye created his own map of the continent (below), divided into six distinct geographic zones, which, he believes, have shaped African culture. “In these [zones], all the civilisations of Africa have manifested themselves,” he says. “Their unique identities come from that, the artefacts of the continent reflect that geography.”

"Africa is an extraordinary opportunity at the moment" - David Adjaye

This realisation was important to Adjaye’s own approach to architecture. “I wanted to create a blueprint for how I wanted to work on the continent,” he explains. “I didn’t just want to make contemporary architecture with the usual references of anonymous abstracts and global things, I wanted to find a way of making architecture that could take onboard issues that are big, but also specific enough to make unique objects.”

"Africa is an extraordinary opportunity at the moment" - David Adjaye

Adjaye believes that, despite the continent’s considerable problems, Africa presents a great opportunity for architects. “GDP growth over the last decade is anything between 10 and 15 percent, which is extraordinary. It’s greater than what China was doing,” he explains. “This economic drive is changing the political paradigm because as people are becoming more wealthy they are starting to question politically their structure.

“What’s amazing is that, unlike working in Europe or America at the moment, [as an architect] in Africa you can try to ascribe a new paradigm. If you get the right political agency and the right construction environment, you can make extraordinary moments in architecture. That for me is very exciting.”

"Africa is an extraordinary opportunity at the moment" - David Adjaye

This movie features a MINI Cooper S Countryman.

The music featured is by South African artist Floyd Lavine, who performed as part of the Design Indaba Music Circuit. You can listen to Lavine’s music on Dezeen Music Project.

Political map of Africa above is courtesy of Shutterstock.

See all our Dezeen and Mini World Tour reports from Cape Town.

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Dezeen and MINI World Tour at Design Indaba

Dezeen and MINI World Tour: earlier this month we kicked off our Dezeen and MINI World Tour at the Design Indaba conference in Cape Town. Dezeen editor-in-chief Marcus Fairs rounds up the highlights of the week.

Above: Dan Roosegaarde of Studio Roosegaarde was one of three Design Indaba speakers to receive a standing ovation

Dezeen and MINI World Tour at Table Mountain

Cape Town is the most southerly destination on our Dezeen and MINI World Tour and the only one in Africa. Located at the southern tip of the continent, on the same latitude as Sydney and with empty ocean to the west, south and east, it is geographically remote but culturally better connected, being a relatively easy flight south from Europe that is without the disorientating time difference of most long-haul routes.

Dezeen and MINI World Tour in Cape Town

In terms of design, Cape Town has a small but growing scene – mostly clustered in the upcoming Woodstock district, which we featured in an earlier movie. This area is home to galleries and stores including Woodstock Foundry, whose Heavy Metal exhibition (below) was one of the most talked-about showcases of local work during our stay.

Heavy Metal exhibition at the Woodstock Foundry

The city is set to raise its international profile next year when it serves as World Design Capital but, for now, Cape Town is umbilically linked to the rest of the world primarily through Design Indaba, which was the reason for our trip to the city.

Totemism: Memphis meets Africa at Design Indaba Expo

An “indaba” is a gathering of Zulu or Xhosa tribal leaders and the word is used in South Africa to describe a meeting of minds. Design Indaba started out as a bi-annual design conference in 1995 but has grown to encompass an Expo showcasing South African creativity (and which this year featured the Li Edelkoort-curated exhibition Totemism: Memphis meets Africa, above) plus a music circuit (below) and film festival for after-hours entertainment.

Design Indaba Music Circuit

All these activities take place concurrently each year at the end of the Cape Town summer. But for the international crowd, the Design Indaba conference (below) is the main event, attracting an unrivalled line-up of star speakers from around the globe and a sell-out audience of 1500 people per day, around 80% of whom are from South Africa.

Design Indaba stage

The conference’s pulling power is largely due to the charisma and persuasiveness of Design Indaba founder Ravi Naidoo (below) who has long been on a one-man mission to diversify the South African economy away from commodities and tourism and towards the creative industries, as he explained as he gave us a tour of Cape Town on our first day in the city.

Design Indaba founder Ravi Naidoo

Naidoo has since managed to build his brand into a micro-economy of its own: last year the University of Cape Town’s Graduate School of Business calculated that Design Indaba had added over $100 million to South African GDP over the four previous years, via sales of local products at the Design Indaba Expo and other visitor spending.

Design Indaba 2013 at Cape Town International Convention Centre

It can feel perverse to spend three days in the refrigerated bowels of the Cape Town International Convention Centre (above) rather than on the beach, in the wine lands or exploring upcoming city districts like Woodstock or Bree Street.

Ben Terrett at Design Indaba 2013

And without a theme, the conference is a somewhat random tasting menu of global creativity with web designers (such as Ben Terrett, above, head of design at the UK’s Government Digital Service) following synthetic biologists and architects (like Asif Khan, below) giving way to advertising creatives. But the standard is high and the audience discerning, rewarding favoured speakers with spontaneous applause (the Design Indaba gold standard is a standing ovation) but punishing the unprepared or the cocksure with a deathly silence, a Twitter barracking or even a stampede for the exits.

Asif Khan at Design Indaba 2013

Nine years ago I watched Ron Arad amble on stage, open his laptop and assume the crowd would love whatever he happened to find on his desktop. They didn’t and he spent the rest of the week apologising for his lack of preparedeness. The next speaker, a young Thomas Heatherwick, had spent the entire week rehearsing in his hotel room and he blew his former mentor off the stage. In 2010 the audience won its biggest scalp, laughing Martha Stewart off stage for delivering a sales pitch instead of a heartfelt design homily.

Design Indaba 2013 highlights

Alexander Chen at Design Indaba 2013

Nobody bombed quite so badly this year and there were three standing ovations (Naidoo says this is a record) as well as a notebook-full of tweetable quotes, which seems to be the measure of a good conference these days. “Creativity is a small, defiant act of misbehaving,” claimed graphic designer Paula Scher while Alexander Chen (above) of Google Creative Lab declared that “reducing is not a designer need but a human need” and that his goal with projects such as his work on Google Glass is to provide “less and less user interface”.

John Maeda at Design Indaba 2013

John Maeda (above) touched on a paradox when he said that “design as a discipline is not designed well to be understood” while Brazilian chef Alex Atala (below), in between explaining why his rainforest-inspired dishes often contained burned ingredients and showing some polished culinary videos (Naidoo tells me that some of the best speakers with the best visuals in recent years have been chefs), proclaimed that “crunchiness isn’t a flavour, it’s a noise. Noise is important for a chef.”

Alex Atala at Design Indaba 2013

Atala also said that his children’s plimsolls smelt the same as fine cheese, which chimed with a point made by Daisy Ginsberg (below), a designer working in the area of synthetic biology (and who confessed she received professional coaching to help her with her talk). “Could you make cheese out of human bacteria? The answer is yes,” she said, proving the point with images of cheese made of armpit, toe, hand and nose bacteria.

Daisy Ginsberg at Design Indaba 2013

Advertising guru John Hegarty (below) closed the conference with an assured talk based on the notion that “cynicism is the death of creativity.” “If you destroy something you have to propose something else to take its place,” he said, summing up why he felt punk was an anti-creative movement as it proposed no alternative to the system it set out to destroy.

John Hegarty at Design Indaba 2013

Hegarty also apparently spent days in his hotel room preparing his talk and counter-intuitively it seems that older, more experienced speakers work harder on their presentations than upcoming talents, who are more inclined to wing it. The explanation might be that they have less to lose.

Standing ovations

Nicholas Hlobo at Design Indaba 2013

The first standing ovation went to Johannesburg artist Nicholas Hlobo, the only South African on the big stage this year and the winner of the unofficial “best entrance” award. Hlobo descended slowly from the rafters inside a fabric cocoon to a live musical cacophony while a subtitled projection explained his work and its relationship to his Xhosa culture and in particular its rites of passage. It was a powerful, well-rehearsed and uncompromisingly African statement that thoroughly seduced a crowd that likes to see speakers make an effort.

Intimacy by Studio Roosegaarde and V2_

The second ovation went to Dutch “artist and innovator” Daan Roosegaarde (pictured top) of Studio Roosegaarde, whose stage presence and design-can-change-the-world rhetoric was manna to the Indaba crowd. Roosegaarde’s roster of projects included clothes that become transparent when you become aroused (above) and a Smart Highway featuring solar-powered road markings, wind-powered lighting, surfaces that display warning patterns when the temperature drops below freezing (below) and charging lanes for electronic vehicles.

Smart Highway by Studio Roosegaarde

This was coupled with the observation that while design attention is lavished on cars, the roads they drive on are given virtually no thought at all, even though the highways network is the biggest manmade structure on the planet.

David Adjaye at Design Indaba 2013

Architect David Adjaye (above) was the recipient of the third ovation and also the only speaker allowed to overrun the strict 40-minute time limit, since his discourse first on the geography and architecture of Africa (above) – drawing on 11 years of research that involved visiting every country on the continent and which culminated in his 2011 book Adjaye Africa Architecture (below) – and then a selection of his built projects, had the audience rapt.

Adjaye Africa Architecture

Pulling him off would have sparked a riot, particularly as he saved his most resonant project until last: the Smithsonian Museum of African-American History and Culture (below) will occupy the last remaining plot on Washington’s showpiece Constitution Avenue and is perhaps the most significant cultural memorial to black history ever built anywhere.

Adjaye spoke at Design Indaba in 2006 but since then his ability to hold an audience has increased in line with his body of work and, as one of the world’s leading black creatives, this felt like a triumphant homecoming for a London-based architect born in Dar es Salaam of Ghanaian parents.

Hugh Masekela at Design Indaba 2013

It’s hard to summarise any conference in words but even harder to distill the essence of Design Indaba, since its greatest value lies not in the conference hall but in the collective experience enjoyed by speakers and journalists from the four corners of the planet. The Design Indaba “speaker bubble” is one of the world’s best and most hospitable networking opportunities for the design world and takes place against a backdrop of cocktail soirees, beach picnics, wine-estate lunches and gigs. These included an exclusive performance by legendary jazz trumpeter Hugh Masekela in a tiny jazz bar (above) with Design Indaba’s own fleet of branded MINIs on hand to ferry speakers and the media between engagements (below).

Design Indaba 2013 MINI

This sense of community, and the conference’s ability to make or break the reputation of speakers, means it’s hard to argue with Naidoo’s claim that it is design’s answer to Davos and the biggest and best design conference of the world. And for speakers fortunate enough to get invited, the best advice is to prepare your talk as thoroughly as you can before you arrive, so you don’t miss anything when you get there.

Hugh Masekela with Design Indaba 2013 speakers

Above: Design Indaba 2013 speakers with Hugh Masekela (centre) and Ravi Naidoo (far left). Design Indaba photos are by Jonx Pillemer

Read more about Daan Roosegaarde’s concepts to make highways safer here.

See all our Dezeen and MINI World Tour reports from Cape Town »

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“Segregation was a design exercise during Apartheid”

Dezeen and MINI World Tour: with Cape Town serving as World Design Capital in 2014, we spoke to programme director Richard Perez about how the title can help the city overcome  problems inherited from the Apartheid regime.

During the course of the movie we drive from Cape Town Stadium, built for the 2010 FIFA World Cup in the affluent waterside area of Green Point, before heading out on the motorway to the impoverished townships between the city centre and the airport.

"Segregation was a design <br />exercise during Apartheid"

The sharp divide between rich and poor in Cape Town is one of the issues that Perez hopes the World Design Capital initiative can help to overcome. “The reason Cape Town won [World Design Capital designation for 2014] was not to showcase how good we are at design,” he explains. “Our bid was more about how we can use design to transform the challenges we have as a city.”

"Segregation was a design exercise during Apartheid"

The interview was filmed at Design Indaba, where World Design Capital 2014 launched its call for submissions from designers.

Many of the problems in Cape Town today are linked to South Africa’s troubled past, Perez says. “Segregation was a design exercise back in the Apartheid years,” he explains. “Everything you see in Cape Town – the segregation and the informal settlements that exist outside the metropole – exist by design. We’re now going through a process of seeing how we can redesign that, or undesign it.”

There are also new challenges to be overcome. As the South African economy continues to grow, the townships surrounding the city grow too, as people move from the country to the city for work. “What you have now is massive population in those areas, trying to commute into the area where the work is,” Perez explains. “The city is trying to play catch-up all the time to provide facilities for these immigrants.”

"Segregation was a design exercise during Apartheid"

Perez wants to take design “out of the city centre and into the townships, so everybody can start to understand the value of design so we can create more economic growth within the informal settlements and the informal market.”

However, he understands that the scale of the challenges Cape Town faces means they won’t be easily overcome. “We won’t solve the problems in 2014. But it is an opportunity for us to look at more creative ways of dealing with those problems.”

"Segregation was a design exercise during Apartheid"

This movie features a MINI Cooper S Countryman.

The music featured is by South African artist Floyd Lavine, who performed as part of the Design Indaba Music Circuit. You can listen to Lavine’s music on Dezeen Music Project.

"Segregation was a design exercise during Apartheid"

Aerial image of Cape Town is courtesy of Shutterstock. See all our Dezeen and Mini World Tour reports from Cape Town.

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“South Africa has always had an upcycling culture”

Dezeen and MINI World Tour in Cape Town

In the second part of our Dezeen and MINI World Tour around Cape Town, Design Indaba founder Ravi Naidoo shows us the former industrial suburb of Woodstock, which the city’s design community has recently made its home, and explains the importance of upcycling in South African design. Watch the movie »

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Cape Town calls for submissions for its year as World Design Capital 2014

Cape Town launches preparations for World Design Capital 2014

News: a call for submissions of events and activities for Cape Town’s stint as World Design Capital next year was launched during the Design Indaba conference and expo in the city last week.

Cape Town Design, the not-for-profit organisation set up to organise the programme, officially opened its first call for submissions during Design Indaba last week and designers have until 5 April to send in their proposals. The second and final call for submissions will open in July.

Proposals must be submitted online through the official website, after which a panel will select the ideas that best address the themes of social inclusion, African innovation and sustainability.

As the first African city to be chosen as World Design Capital, Cape Town is planning a programme of design-focused events throughout 2014 to draw attention to its efforts to use design for social, cultural and economic development.

Cape Town’s winning bid, based on the slogan “Live Design. Transform Life”, is focused on socially responsible design and how design could be used to tackle the huge imbalances in South African society.

The South African capital beat off competition from shortlisted rivals Bilbao and Dublin to be named World Design Capital back in 2011, following in the footsteps of previous winners Helsinki, Seoul and Turin.

Dezeen was in Cape Town last week during Design Indaba, where we filmed a movie with the conference’s founder Ravi Naidoo – find out more about Dezeen and MINI World Tour, which continues throughout 2013.

See all news and architecture from Cape Town »

Photograph shows World Design Capital 2014 flags flying in Cape Town.

Here’s more information from Cape Town Design:


Cape Town’s bid to be World Design Capital 2014 forms part of a broader vision to transform Cape Town, through design, into a sustainable, productive African city, bridging historic divides and building social and economic inclusion.

Cape Town was designated World Design Capital 2014 at the International Design Alliance (IDA) Congress in October 2011 in Taipei. This prestigious designation is bestowed biennially by the International Council of Societies of Industrial Design (ICSID). World Design Capitals recognise the value of design thinking, and are dedicated to using design as tool for social, cultural and economic development. Previous winners have been Helsinki, Seoul and Turin, and Cape Town won the 2014 bid against fierce competition from rival shortlisted cities, Bilbao and Dublin.

Winning the bid means that Cape Town gets to play host to a number of World Design Capital Signature Events during 2014, including an International Design House Exhibition, International Design Policy Conference and an International Design Gala, to name a few. This is good news for Cape Town, not just in terms of a boost in visitor numbers, but also because there will be loads of opportunities for our creative communities to get involved as exhibitors, speakers, delegates, partners and suppliers. Not to mention a myriad of inspiring events for all citizens to experience. Importantly, World Design Capital means that local initiatives will get the benefit of the global spotlight during 2014. Think more media, more exposure and many great networking possibilities.

The central theme behind the city’s successful bid, “Live Design. Transform Life”, focused on the role that design can play in social transformation in the city. It sets the tone and will now form the foundation for the development of an inspiring programme of World Design Capital-themed events and projects. Under the overarching theme, four themes have been developed to bring clarity and simplicity to the process of submission and curation of proposals – and later, to help to allocate content and to attract potential sponsors to the various platforms and WDC 2014 Signature Events. The themes are also designed to ignite the imagination of the public, and to contribute towards a greater understanding of the multi-faceted nature of design.

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Remed New Mural In Cape Town

Nuovo murale dipinto dall’artista francese Remed in Cape Town, tutto il resto della gallery la trovate sul Gorgo.

Remed New Mural In Cape Town

Truth Coffee by Haldane Martin

This week Dezeen is in Cape Town so here’s a steampunk-inspired coffee shop in the city by South African designer Haldane Martin.

Truth Coffee by Haldane Martin

As the headquarters for local coffee chain Truth Coffee, the cafe occupies the ground floor of an ageing warehouse that Haldane Martin stripped bare as part of the renovation.

Truth Coffee by Haldane Martin

The space centres around a huge vintage coffee roaster, which inspired the design concept. “We immediately came up with steampunk as an appropriate conceptual reference, as both coffee roasters and espresso machines display elements of romantic, steam powered technology,” explains the designer.

Truth Coffee by Haldane Martin

A leather-covered bar runs along in front of the machine and is clad with shiny panels made from pressed tin, while bare lightbulbs and bells hang down from the exposed timber ceiling rafters.

Truth Coffee by Haldane Martin

Aside from some vintage pieces, Martin designed all of the furniture for the cafe. This includes high-backed leather seating booths, steel tables with ornate profiles and smaller tables shaped like giant cogs.

Truth Coffee by Haldane Martin

A seven-metre-long table runs through the centre of the space and was made using industrial pipes and the building’s old ceiling panels. Stools swing out from underneath and power sockets hang overhead as charging points for laptops and mobile phones.

Truth Coffee by Haldane Martin

Original cast-iron columns are dotted across the room, while new glass doors open the cafe out to the street.

 Truth Coffee by Haldane Martin

Dezeen is in Cape Town all this week on the first leg of our Dezeen and MINI World Tour. Keep watching for more details here.

Past projects by designer Haldane Martin include lamps with ostrich-feather shades and the Slant shelving system.

Photography is by Micky Hoyle.

Here’s a project description from Haldane Martin:


Truth Coffee – Steampunk roastery and café – designed by Haldane Martin

A turn of the century warehouse building on Buitenkant Street, in the Fringe innovation district of Cape Town, was stripped back to its bare bones, and transformed into a Steampunk coffee roastery, café and barista training school. With the exception of the authentic vintage fixtures, all of the furniture was specifically designed for Truth Coffee by Haldane Martin.

Truth Coffee by Haldane Martin

Truth Coffee approached us in 2011 to design the interiors of their cafés including a new 1500m² headquarters in Cape Town Fringe innovation district. We were briefed to deepen Truth Coffee’s brand identity and promote their coffee roastery business through interior design.

We immediately came up with Steampunk as an appropriate conceptual reference, as both coffee roasters and espresso machines display elements of romantic, steam powered technology. Steampunk’s obsession with detail and sensual aesthetics also captured the essence of Truth Coffee’s product philosophy – We roast coffee. Properly.

Truth Coffee by Haldane Martin

David Donde, the main face behind Truth, loved the idea, as this Victorian futuristic fantasy style and literary philosophy resonated strongly with his “maverick inventor” personality. David worked closely with us throughout the design process, and he and his one business partner Mike Morritt-Smith, physically built many of the designs that we developed for them.

Truth Coffee by Haldane Martin

A three story, turn of the century, warehouse building on Buitenkant Street was chosen by the Truth partners to be their new headquarters. The building was stripped back to its bare bones, exposing beautiful cast iron pillars, Oregon pine roof trusses and floors, and original stone and brick walls. We also opened up the ground floor façade onto busy Buitenkant Street with a series of tall steel and glass doors. Most of the buildings natural, aged patina was kept intact and complimented with raw steel, timber, leather, brass, and copper finishes.

Truth Coffee by Haldane Martin

The top two floors were converted into creative studio office rental space. The 600m² ground floor was kept as Truth’s headquarters and needed to include a 120 seat restaurant, café, bar and kitchen, their newly acquired 3 ton Probat roaster, a barista trainee school, public event space, coffee bean warehouse, espresso machine workshop, management office, and restrooms.

The huge, fully functioning vintage roaster became the kingpin for the space. Once this was located centrally on the ground floor plan, everything else fell naturally into place. We surrounded the roaster machine with a 6m diameter circular steel shelving structure, reminiscent of a Victorian gasworks.

Truth Coffee by Haldane Martin

The leather top main bar, clad in pressed tin ceiling panels, is located symmetrically in front of the roaster shelving. Purpose designed overstuffed, leather and steel, chairs, barstools and copper clad tables create a formal raised dining area in front of the bar. A series of 5 horseshoe shaped, deep buttoned, high backed, banquet seats run down the right hand wall of the space. Each private banquet seat surrounds a leather clad, long, narrow, profile cut steel table.

A small cocktail lounge of blue leather chesterfield couches and a crazy pipe bookshelf is located behind the original industrial lift and a raw steel staircase that leads to the upper floors.

Truth Coffee by Haldane Martin

The front café space is dominated by the longest table in Cape Town, a 7.2m long communal table with swing out stools. It is built from industrial pipe, malleable castings, and a table top made from Oregon pine reclaimed from the building’s stripped out ceilings. A flickering candle bulb lighting and power cable installation hangs over the table, cleverly providing laptop and cellphone charging access for the café patrons.

Truth Coffee by Haldane Martin

Further café seating is provided by the vintage French worker chairs. The over scaled cog teeth on the edges of the Café tables tops, encourage groups of patrons to engage tables together to facilitate larger informal gatherings.

Truth Coffee by Haldane Martin

Further café seating is provided by the vintage French worker chairs. The over scaled cog teeth on the edges of the Café tables tops, encourage groups of patrons to engage tables together to facilitate larger informal gatherings.

Truth Coffee by Haldane Martin

The barista coffee school is located in the front right hand corner of the space and has a coffee & sandwich hatch open onto the sidewalk for passing pedestrians. Vintage steel stools and old worn school desks placed on the sidewalk create the ideal environment for a quick coffee break for the creative entrepreneurs that work in the area.

Truth Coffee by Haldane Martin

The kitchen, public event space, coffee bean warehouse, espresso machine repair workshop, and management office is located towards the back of the space.The owners of Truth Coffee demonstrated their understanding of the value of taking a concept all the way through to the finest details by allowing us to treat the restroom spaces with the same Steampunk aesthetic – exposed copper pipes, Victorian tap levers, pull chains and floor tiles, spun brass basins, and brass shaving mirrors. The Little Hattery also created the most outlandish Steampunk uniforms and hats for the eccentric staff to complete the look.

With the exception of the authentic vintage fixtures, all of the furniture was specifically designed for Truth Coffee by Haldane Martin and his interior design team. The result is an iconic space with true Steampunk character.

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Haldane Martin
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