Hasta La Ideas

New design brand One Nordic Furniture Company will launch during Stockholm Design Week next week with an inaugural collection by Swedish studio Form Us With Love.

Called Bento, the series comprises a chair and three tables with wide bent-wood legs.

“The broad legs are a wink at the tradition of bending wood, but at the same time it’s a bit bold,” says Petrus Palmér of Form Us With Love. “It’s definitely messing with your preconceptions of Nordic design.”

Designed to be ordered online and delivered flat-packed, the furniture is assembled by crossing the legs over the base and clamping in place without fiddly screws or adhesives.

More products by designers including Hallgeir Homstvedt and KiBiSi are planned for later in the year.

Dezeen will be reporting from Stockholm next week. See all our stories about Form Us With Love here.

Here are some more details from One Nordic Furniture Company:

A new furniture brand for the digital generation

Pre-launching during Stockholm Design Week 2012, One Nordic Furniture Company rethinks the furniture industry. With clever digital and design solutions, the new brand is bridging the gap between high-design and flatpack furniture.

One Nordic Furniture Company is a new furniture brand making Nordic design originals. Online thinking is at the core of the brand, with the online store as the main distribution channel.

Online comes first. Our generation is used to buying everything online, why not original design furniture? The brief to our designers include solutions that are self-explaining: no need for screws, tools or manuals. The products have to be easy to assemble and ship without losing the feeling of quality, says Joel Roos, founder of One Nordic Furniture Company.

Through a brand family network, interested customers can influence the direction of the One Nordic collection in both small and big matters; from choosing colors to suggesting the next designer.

To begin with, contributing designers will be from the Nordics, but international names wanting to interpret Nordic design will join later on. Official designers so far are Form Us With Love (Sweden), Hallgeir Homstvedt (Norway) and KiBiSi (Denmark).

One Nordic Furniture Company will present new products during the year. For the pre-launch in February, the first designs presented are the Bento chair and table by Stockholm based design studio Form Us With Love. The name Bento is wordplay with the Japanese slang word meaning ”convenient” as well as the Finnish tradition of bentwood. The intuitive approach is at the core of the playful and modern design. Patents are pending for both the Bento chair and table.

The first edition of the Bento chair and table will be numbered and signed by the designers. 100 black chairs and 50 black coffee tables are available for pre-order.