Hasta La Ideas

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BBC Winter Olympics 2010 film, commissioned via Red Bee Media, agency: RKCR/Y&R, prod co: Studio AKA, director Marc Craste

To advertise its coverage of the 2010 Winter Olympics in Vancouver, the BBC has commissioned this dramatic animated film from director Marc Craste…

Craste was briefed by agency RKCR/Y&R to create a film based around a legendary quest, where an Inuit hero retrieves a spiritual stone that has been stolen from a mystical totem by a giant bear. While performing his mission, our hero reveals some pretty nifty sporting skills that would prove useful at the Olympics, including skiing, snowboarding, and CR’s personal favourite winter sport, curling.

While Craste has become known for his recent ads for Lloyds TSB, the black-and-white, graphic imagery here is more reminiscent of his earlier films, including the excellent Jo Jo In The Stars. In his Olympics film, the intricate background shots were based on designs by Jon Klassen, who worked on the movie Coraline.