Hasta La Ideas

Fashion can start onstage and make its way down to create its own culture. In early 2007 neon leggings and bright colored t-shirts started to dot the runways, club scenes, and raves. Starting in London, this Nu Rave fashion spread throughout Europe from clubs like The End to Yelle’s latest video. Clothing labels such as Ice Cream and Genetic Denim have given way to these fashion trends in New York and LA. Nu Rave is a term derived from a similar fashion style of the late eighties and early nineties that was brought from the club scene and pop icons to the catwalks and fashion magazines by designers like Stephen Sprouse (who was among the first to bring a street art/graffiti look to his clothing). The sparkle headbands and oversized neon glasses with matching leggings was first noticed in the underground clubs of London. It then hit the streets of Paris where artists and musicians started to embody the Nu Rave image. Today, musicians such as Yelle, Ed Banger Records, New Young Pony Club, Uffie, LMFAO and New York native Lady Gaga are beginning to deck themselves out in designers such as Jeremy Scott, House of Holland, and Cassette Playa. Even Kanye and M.I.A. have started their own labels bringing this edgy, rocker, rave look to the their fans. This aesthetically attention-grabbing look not only embraces individual creativity, but embodies a culture. Nu Rave is a counter part to a lifestyle inspired by urban music and art. It captures a feeling and a lifestyle. Take a look at WhatsWear.com for more spring trends, fashion movements, and style news!