Hasta La Ideas

London-based design studio Airside has created the suitably green identity for Greenpeace’s Airplot! campaign to prevent a third runway at Heathrow airport.

In a nutshell, Greenpeace has bought a piece of land in the middle of the proposed runway site and, although the deeds can only have four legal owners (actress Emma Thompson, comedian Alistair McGowan, prospective Tory parliamentary candidate Zac Goldsmith and Greenpeace are named on the deeds), the organi­sation is inviting everyone to sign up for a piece of the plot in order to further the Airplot! cause.

Read on to see more images of the identity and also some of the images that Airside recently posted on its blog that reveal some of the ideas and sketches that gave birth to this identity, as well as work in progress images documenting the creation of the various graphic elements of the identity – including the bespoke typeface, made by printing letters and shapes cut from corrugated cardboard…

Behold, Airplot! Thick, Medium and Thin…

To see more images and read Airside’s explanation of the design process, visit the Airside blog

More info on Airplot! can be found at greenpeace.org.uk/climate/airplot