Hasta La Ideas

Trailer for I’m Here, directed by Spike Jonze

There’s been a plethora of nice work passing through CR Towers this week – here’s a selection of what we’ve seen for your delectation. First up, Absolut reinforces its associations with art and creativity by funding a short film by Spike Jonze…

The 30-minute film, titled I’m Here, was shown at the Sundance Film Festival as part of its shorts programme. Jonze was apparently given creative freedom by the vodka brand to make the film. “It was a pretty incredible opportunity,” he says. “They didn’t give me any requirements to make a movie that had anything to do with vodka. They just wanted me to make something that was important to me, and let my imagination take me wherever I wanted. And it wasn’t like working with some huge corporation where I had to meet with committees of people. It was just a small group, and it seemed like creativity and making something that affected them emotionally was the only thing that really mattered to them. I got to make my first love story. It’s about the relationship between two robots living in Los Angeles.” A trailer for the film is shown above.

Wrangler Red: We Are Animals, from Fred & Farid, Paris

Fred & Farid agency in Paris has released the latest work in its We Are Animals campaign for Wrangler. This time the agency worked with fashion photographer Jeff Burton to create a campaign based on the colour Red, which, according to the press info “celebrates man’s most primal urges”. Golly.

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Barclaycard ad; agency: BBH; creatives: Szymon Rose, Daniel Schaefer; prod co: MJZ; director: Nicolai Fuglsig

BBH in London has followed its successful waterslide campaign for Barclaycard with a rollercoaster of a journey to work, which aims to emphasise how the bank card can make your life easier. The spot was directed by Nicolai Fuglsig.

BBC Radio 4 History of the World, Horse; agency: Fallon, creatives: Sam Walker, Joe De Souza; prod co: Red Bee; director: Wiz

Earlier this month we featured the first film in a campaign from Fallon for BBC Radio 4, which showed a man jumping a bull. The second film is a little less dramatic but equally beautiful, and is again directed by Wiz.

Coke ad; agency: Wieden + Kennedy, Portland; creatives: Brian Murphy, Nate Miller; pro co: Rattling Stick; director Daniel Kleinman

Daniel Kleinman has directed this ad for Coke, which sees a history book come to life as its protagonists try to wake a slumbering student in time for him to get to his final exams.

Everyman rebrand by Marksmith. Photos: Michael Fair

Marksmith has completed a rebrand of the Everyman chain of cinemas. The rebrand includes flyers (shown top), the magazine (shown above), the cinema menu, postcards and vouchers.

Nurofen ad; agency: Mother; prod co/director: Psyop

Finally, we end on a charming spot for Nurofen from Mother, the agency’s first work for the painkiller brand. The campaign will run across TV, print, and online.