Hasta La Ideas

Lei è Malin Rosenqvist.

Chissà poi perchè proprio Alfred, nome insolito per un raccoglitore di riviste. Ad ogni modo questo modello è stato disegnato da DesignByThem in collaborazione con Seaton Mckeon. La struttura è interamente in alluminio piegato verniciato a polvere. Disponibile nei colori pastello nero, bianco, giallo e menta.

Nike has today launched the first part of its football 2014 campaign (aka its unofficial World Cup campaign), created by Wieden + Kennedy and directed by Jonathan Glazer.

Titled Risk Everything, the ad features Wayne Rooney, Cristiano Ronaldo and Neymar, and focuses on the pressure placed on the players as they prepare to play on the world’s stage. It is set to a rhythmic beat, which serves to represent the tension for the players but also as a ticking clock counting down to the excitement of the event. Nike has yet to announce what else is to come in the campaign, but this film definitely has the feel of a preamble to something bigger.

As Nike is not an official sponsor of the World Cup, there is no explicit mention of the tournament in the ad, but we are left in no doubt as to what the spot is about. With its focus on the players, and what they may (or may not) achieve at the event, the spot has echoes of Write The Future, Nike’s phenomenally successful ad for the 2010 World Cup, which was largely seen as having stolen the advertising glory from official sponsors Adidas.

Plans have been revealed this morning for a series of loaf-shaped skyscrapers to accompany the Cheesegrater, Can of Ham, Toast Rack and Gherkin buildings in central London.

Property developer British Land has released proposals for a 240-metre tower featuring a photovoltaic crust, nicknamed “The Slice of Bread”, while bread company Warburtons has revealed a pair of twin towers, known as “The Loaf”, to sandwich Norman Foster’s Gherkin.

The plans are likely to fuel reports that London’s skyline is beginning to resemble “the Ploughman’s Lunch”.

British Land’s proposal previously went stale when it was halted in 2012, but chief executive Chris Grigg says things are back on track. “Obviously we are still in the proofing stage, but we think this would be an excellent site for the building, sandwiched between our own Cheesegrater and the Gherkin and in very close proximity to the proposed Toast Rack at 40 Leadenhall Street.”

“London real estate is on a roll and we’re pleased to be looking at an even bigger slice of the action when it comes to premium buildings in London,” he said.

Architectural consultants M. Brioche & Rye added: “This is just what London has been kneading – a beautiful building rising up as a glowing tribute to the City. The design is aspirational, yet recognising its location between the Gherkin and Cheesegrater, carefully develops the interplay between the vegetable and functional.”

The announcement comes exactly one year after Dowling Jones and Stone unveiled its design for a floating motorway to be constructed on the River Thames.

The post London’s bread-shaped skyscrapers
unveiled on first day of April appeared first on Dezeen.

A group of London-based industrial designers have created an edible water bottle using algae and a technique popularised by El Bulli chef Ferran Adria.

The Ooho, created by Rodrigo Garcia Gonzalez, Pierre Paslier and Guillaume Couche holds water inside a transparent membrane that can be made in a variety of different sizes.

The edible balloon is made using a technique called spherification, a method of shaping liquids into spheres first developed by scientists in 1946, which captured the public imagination when used in recipes at Adria’s restaurant in Spain.

To create The Ooho, water is frozen and then placed into a solution containing calcium chloride and brown algae. When the frozen water is introduced, the calcium solution causes the outer layer of water to form a thin, flexible skin.

The result is a package that is, “simple, resistant, hygienic, biodegradable and even edible,” the designers said in a statement.

To drink from the Ooho, a user simply applies light pressure to the sphere causing the water inside to burst through.

The technique can also be used to incorporate edible labels, sandwiched in between two gel layers.

The designers believe that the technique could be used to replace traditional plastic water bottles entirely, with each Ooho costing around a penny to make.

The Ooho is one of 12 winners of the second annual Lexus Design Award and is due to go on sale in Boston later this year. It will also be on display in Milan next month.

The post Edible water bottle replaces
plastic with algae appeared first on Dezeen.