Hasta La Ideas

Recalling one of the best (and best-loved) ads of all time, AMV’s latest Guinness campaign features the boiling surf of Tahiti, as shot by photographer Brian Bielmann

Considering the awe with which Surfer is still regarded, it’s perhaps a risky step for AMV BBDO to invite such obvious comparisons by going back into the water with new spot Surge. The 20 second ad will run on UK TV and in cinemas until October 20 this year.

It’s certainly an altogether more modest affair than Jonathan Glazer’s 1999 epic.

But hats off to creatives Nicholas Hulley and Nadja Lossgott for persuading their client in these straitened times that the ad absolutely had to be shot in Tahiti (by surf specialist Brian Bielmann) rather than in a water tank in a studio on some industrial estate (although as Giles Revell’s BBC Art Revealed ident showed, you can do some pretty wonderful things in a tank).

Of course, a shoot on an industrial estate will not supply the kind of ‘making of’ film deemed to play such an important supporting role in ad campaigns today (the footage of how Bielmann puts himself between wave and reef to get his shots is amazing, by the way).

Such a commitment to doing things for real and not on the cheap is surely to be lauded as it is so rare these days. While the commercial may be underwhelming in comparison to You Know What, the decision to shoot in the ocean is borne out by the spectacular imagery in these 6 sheet posters

And these two 48 sheets which ran in Ireland in June

Credits:
Creative Agency: AMV BBDO
Creative Director: Dave Buchanan
Copywriter: Nicholas Hulley
Art Director: Nadja Lossgott
Designer: Richard Holgate
TV Producer: James Robley
Art buyer: Kirstie Johnstone
Director: Scott Mortensen and Daren Crawford

Life is full of choices. Barring an emergency, if there is something you really want to do, you can almost always find a way to make it happen. Try these five time-saving tips to find more time:

1. Plan what you want to do into your day. Activities will almost always extend to fill the allotted time. If you want to have family time or just time to yourself, mark it in your planner. Treat this appointment with the same priority as you would treat an important client. As the company L’Oreal says in its advertisements, “You’re worth it!”
2. Do what you are supposed to be doing when you are supposed to be doing it. If you have scheduled two hours of uninterrupted time to work on a business proposal or work on your scrapbook, DO it. Do not get sidetracked by a ringing phone or new email. Michelangelo painted the ceiling of the Sistine chapel, and you and I both know he wasn’t talking on his cell phone while he was doing it.
3. Pack your bags! If you have repetitive activities every week such as a soccer game every Monday evening or a writing class every Thursday morning, dedicate a backpack or sports bag for that specific activity. Always keep the items required for that activity in that bag even if you need to buy duplicate items. If you want to work on your writing while at home, remove the items from the bag, work, and then return the items to the bag. You will always be ready to leave on time knowing you have all your stuff in the bag. Have an overnight bag packed and ready to go for a spontaneous weekend away or an emergency trip to the hospital.
4. Record your favourite TV shows and limit your social media time. Record your favourite shows and watch a one-hour TV drama in 45 minutes. Fast-forward through the commercials so you will not be tempted to buy more stuff you do not really need anyway. Set a limit on how much time you spend on Facebook and other social media sites. Only check once or twice a day and set a timer so you know when to say good-bye.
5. Learn to say NO. If you are asked to do something you are not entirely comfortable with doing, say so. Have some answers ready if you are put on the spot: “I’m sorry I give everything 24 hours consideration before I give an answer” or “I am sorry but I don’t have the time available to do an adequate job” or “I can’t help on this project, but have you talked to X? I know she has been looking for ways to be more involved.” If you have paid for a course or seminar and you are not getting anything out of it, ask for your money back. If that is not possible, stop attending anyway. Remember, your time is worth something.

Let Unclutterer help you get your home or office organized. Subscribe to our helpful product shipments from Quarterly today.

HRM Obi James Anyasi II (JP) The Obi of Idumuje-Unor (2012)

George Osodi’s series of portraits of Nigerian monarchs is set to be exhibited at The Bermondsey Project in London in October…

Osodi, a Nigerian photojournalist based in Lagos who is represented by Z Photographic, has been meeting with many of the country’s tribal kings in order to document this continuing pre-colonial tradition.

His Highness Alhaji Abdulmumini Kabir Usman The Emir of Katsina (2012)

Subtitled The Custodians of Peace and Culture, the series features figures who, since 1963, when the monarchy system was abolished, have held no constitutional rule yet have remained a part of the country’s political landscape.

HRM Benjamin Ikenchuku Keagborekuzi the First (Keagborekuzi 1). The Dein of Agbor Kingdom (2012)

HRM Oba Jimoh Oyetunji Olanipekun Larooyell, Ataoja of Osogboland (2012)

Nigeria Monarchs opens on October 11 at The Bermondsey Project, 46 Willow Walk, London SE1 5SF and runs until November 3. George Osodi’s website is georgeosodi.com. He is represented by Z Photographic.

HRM Oharisi III – Ovie of Ughelli (2012)

HRM Pere Donokoromo II (JP) The Pere of Isaba Kingdom (2012)

« Neon Intervention », c’est le nom de cette superbe intervention pensée par Lorenzo Vitturi dans un palace à Venise. En aménageant le lieu avec l’insertion de néons, le contraste obtenu entre cet environnement classique et ces luminaires contemporains est très réussi. A découvrir en images dans la suite.

L’artiste Ramona Zordini présente la suite de sa série de photo de corps semi immergés dans une eau à connotation amniotique : Changing Time II. C’est une réflexion non seulement sur l’alteration des corps, mais aussi sur leur instinct ou leurs émotions qu’elle nous livre. Une remarquable série à découvrir dans la suite.