Hasta La Ideas

Les photographies du brésilien Sebastião Ribeiro Salgado sont saisissantes tant il semble s’en dégager une vérité particulière. L’artiste parcourt le monde avec son Leica M7 et donne un visage à la misère. Son travail lui a valu de nombreux prix dont celui de la Fondation Hasselblad. Un travail magnifique à découvrir.

The MKS-1 SLS concept was designed primarily as a launch-support for space rockets & suborbital vehicles, helping them reach their destination by first carrying them closer to the edge of our atmosphere. Adaptable guide-rails above the fuselage are configurable to a variety of different payloads, including pods for space tourism. Together, 11 next-gen engines, 8 ultra high-bypass turbofan engines, & 3 engines with adaptive versatile engine technology ensure precious cargo safely arrives at an altitude of 50k feet before 2nd launch.

The MKS-1 SLS would have an auto-generator electric energy system from heat energy conversion and from combustion of liquefied natural gas (also used for turbofan engines mixed with conventional combustible) to keep the avionic systems and the rocket’s combustible temperature in optimal conditions. It also would have a “hyper-lift” mechanical system to create a dynamic air flow controlled by a fly-by-wire system and on-board computers to prevent a possible stall situation.
The MKS is also built with advanced composite materials such as carbon laminate, carbon sandwich, activated carbon, aluminum, and titanium that are stress and fatigue resistant. Where it counts, low density sections on the exterior of the plane have extra capacity to resist the highest temperatures.

Designer: Oscar Viñals

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(Spacecraft Carrier was originally posted on Yanko Design)

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News: new office technologies and a move towards collaborative, open-plan offices are leading to declining performance among workers, according to a new workplace design study by architects Gensler.

The 2013 US Workplace Survey found that workplace effectiveness in America has fallen by 6% since 2008, when the firm carried out its first survey.

“Extended workdays, new distractions, and downward pressure on real estate costs are compromising the effectiveness of the U.S. workplace,” says the survey. “Strategies to improve collaboration proved ineffective if the ability to focus was not also considered.”

Distracting noise and visual stimulus in open-plan offices is one reason for the drop, according to Matthew Kobylar, regional workplace practice area leader at Gensler.

“As you squeeze more people in, the chances of being distracted by noise and visual distractions increases,” Kobylar told Dezeen.

Employers have moved towards open-plan offices over the last ten years to reduce real-estate costs, as they can fit more people into the same amount of space.

Firms have justified this by claiming open-plan offices increase opportunities for collaboration, Kobylar said, but he added: “Cramming people in does have an impact on effectiveness. Just because you can see your colleagues doesn’t mean you’re going to collaborate with them.”

To counter this, workplace designers should provide a variety of “secondary” workspaces where workers can concentrate on individual or group tasks, away from distractions – and to prevent them from creating distractions themselves.

“Open plan is quite effective as a general space but there are times when you need to focus on collaboration, and it fails to support that,” Kobylar said.

Quiet areas, spaces or booths for quick meetings and workspaces with views can all help create a balanced, and more effective, office environment, according to Kobylar.

“It allows them to get away from the distraction,” he said. “We’re telling our clients, don’t give up on open plan but acknowledge that people need balance.”

Writing about the reports finding on the company’s blog, Gensler principal Janet Pogue said the research does not mean that open-plan offices don’t work. “Our research shows that effective work can happen in both open and enclosed environments,” she wrote. “Even private offices are not as effective as they were in 2008.”

Instead, the decline in worker effectiveness is down to changing work patterns, including an increase in multitasking and in particular the introduction of always-on technologies such as email, mobile phones and virtual conferencing.

“The world has changed in the last five years, shifting the way we work,” Pogue wrote. “We have more distractions and interruptions, including 24-hour technology demands. Most of us have more on our plates and have to multi-task to get everything done. Collaborating with virtual colleagues takes tremendous concentration and effort. And if effectiveness is declining across the board, open plan offices aren’t at fault.”

In their survey, Gensler found that companies that offered a “balanced workplace” with a variety of different workspaces for different tasks outperformed those offering just one option.

“Achieving balance in a workplace is a delicate process,” Pogue explained. “The first priority is to optimize the functionality of primary workspaces. Design elements must mitigate noise and provide access to colleagues while minimizing distractions. It’s also important to design a pleasing space where people actually want to be. A balanced workplace also provides a healthy dose of alternative workspaces where groups of one to four people can seamlessly transition from individual work to group work or a person can simply go into an enclosed room and shut the door to concentrate or take a call.”

To compile the report, Gensler surveyed 2,035 “knowledge workers” in firms across the USA. They found that only one in four operate in optimal workplace environments. “The rest are struggling to work effectively, resulting in lost productivity, innovation and worker engagement,” the report says.

“Our survey findings demonstrate that focus and collaboration are complementary work modes. One cannot be sacrificed in the workplace without directly impacting the other,” says Diane Hoskins, Gensler co-chief executive officer. “We know that both focus and collaboration are crucial to the success of any organization in today’s economy.”

“Balanced workplaces where employees have the autonomy to choose their work space based on the task or project at hand are more effective and higher performing,” she added.

Kobylar said that as well as increasing pressure on workers, technology could help increase effectiveness if used properly. Tablet computers, smartphones and wifi – technologies that didn’t exist when Gensler carried out there first workplace survey in 2008 – allow staff to move between different work environments according to the tasks they are working on.

“Technology has moved on a lot in the last five years,” he said. “You can be mobile in the office. You can pick up your kit and go.”

Pogue said that employees should create “secondary spaces” where noisy activities such as meetings and conference calls can take place, adding that spaces that allow between two and four people to hold meetings are the most in demand.

“The availability of secondary workspaces is particularly important for creating a balanced workplace,” she wrote “The proximity and availability of secondary work environments can bring balance to a workspace and help occupants work more effectively, both by providing the spaces they need to perform a variety of activities and moving noise and distraction-creating activities away from desks and into more appropriate spaces.”

She concluded: “To really drive performance, companies must create work environments where workers can shift between various work modes and feel comfortable working privately or collaborating with colleagues.”

The post Bad workplace design means most employees
are “struggling to work effectively” appeared first on Dezeen.

Do you know your Big Mac from your Double Whopper? A new campaign for McDonald’s by TBWA Paris relies on consumers being able to do just that, highlighting six of the chain’s ‘iconic’ products without a shred of branding.

The Big Mac, Cheeseburger, Sundae, French fries, Chicken McNuggets and Filet-O-Fish need no introduction, according to the agency, which goes on to explain the campaign’s concept thus: “Long speeches aren’t necessary: everyone knows what they taste like and stand for. A logo would be redundent, you instantly understand who’s talking to you.”

The campaign, which runs across France in print and outdoors, features close-up images of the items but eschewing logo or any other branded visuals (apart from maybe the grease-proof paper just visible in two of them). “The brand isn’t mentioned anywhere on these visuals, not a single indication would add to the impact of the communication,” states the agency. “Because when a product speaks for itself, what more could we possibly say? But moreover, why should we say anything else?”

It is accompanied by a similarly understated television campaign, directed by Xavier Mairesse, which shows people’s reactions to the mouth-watering imagery and its aftermath, again with no reference to the brand in the script (see Interview and Yoga below).

Credits:
Advertising Agency: TBW \PARIS
Outdoor/Print
Creative director: Jean-François Goize
Food creative director: Maud Poilpré
Photographer: Sue Atkinson
TVC
Creative director: Jean-François Goize
Production: Wanda
Film Director: Xavier Mairesse

Want to learn a new skill? Hone your craft? Or just switch off that Mac and do something a little less boring instead for a while? Then our August issue is for you with details on workshops, short courses and a host of ideas to reinvigorate the creative mind. You can buy the August issue of Creative Review direct from us here. Better yet, subscribe to make sure that you never miss out on a copy – you’ll save money too. Details here.

This week, McMurry is hiring a senior art director, while KTVU needs a design director. Kaplow is seeking a graphic designer, and WRNN needs a creative director. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

• Senior Art Director McMurry (New York, NY)
• Design Director KTVU (Oakland, CA)
• Graphic Designer Kaplow (New York, NY)
• Creative Director WRNN (Rye Brook, NY)
• Art Director/Designer Active Interest Media (Valencia, CA)

Find more great design jobs on the UnBeige job board. Looking to hire? Tap into our network of talented UnBeige pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

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