pimg alt=”Bandeau Belt” src=”http://s3files.core77.com/blog/images/bandeaubelt.jpg” width=”468″ height=”312″ class=”mt-image-center” style=”text-align: center; display: block; margin: 0 auto 20px;” /br / We’re getting excited about the upcoming holiday weekend that will find us indulging some rest, relaxation and riding the open seas. As we plan for our mini break, we’re asking the question, “To PFD or not PFD?” /p
pA PFD or Personal Flotation Device is typically noted for its bulk and brightness and this combination tends to deter boaters from wearing it, increasing the chances of drowning should an accident arise. br / a href=”http://www.kathleenwesterhout.ca/”br / Kathleen Westerhout /aand a href=”http://www.danaramler.com/”Dana Ramler/a noted that the a href=”http://www.mustangsurvival.com/resources/gallery/products.php?vid=197″current belt pack/a, which was developed by a href=”http://www.mustangsurvival.com”Mustang Survival/a to change perceptions of PFD use, could use a fashionable face lift. Their concept, known as iThe Bandeau Belt,/i is targeted to the female boater and adds a measure of fashion to the flotation device so as to encourage safe boating practices for the seafaring woman.br / /pa href=”http://www.core77.com/blog/object_culture/life-saving_fashion_changing_perceptions_of_the_pfd_16828.asp”(more…)/a pa href=”http://feedads.g.doubleclick.net/~a/GHZCpjjEnrWIzOjnnASGMc8sgUQ/0/da”img src=”http://feedads.g.doubleclick.net/~a/GHZCpjjEnrWIzOjnnASGMc8sgUQ/0/di” border=”0″ ismap=”true”/img/abr/ a href=”http://feedads.g.doubleclick.net/~a/GHZCpjjEnrWIzOjnnASGMc8sgUQ/1/da”img src=”http://feedads.g.doubleclick.net/~a/GHZCpjjEnrWIzOjnnASGMc8sgUQ/1/di” border=”0″ ismap=”true”/img/a/p
Proprietary fabric makes the clean design of Finisterre’s jacket even more waterproof and eco-friendly
The ultra-lightweight Anabatic MK. II shell from newish U.K.-based label Finisterre makes an attractive example of the brand’s forward-thinking approach. Committed to product, people and the environment, Finisterre’s outdoor gear not only looks and feels great but also keeps sustainability at the forefront—a notion that has earned them several awards, including The Times’ Eco Hero Award.
The 100% recyclable MK. II (a British first) has a clean aesthetic, keeping the style of an earlier Finisterre model intact and adding increased technical functionality. Waterproof and helmet compatible, the Portuguese-made jacket uses a hydrophilic membrane fabric called C-Shell (a material that’s exclusive to the brand) for the utmost in breathability and performance. Thanks to a breakthrough in membrane technology, the ergonomically-cut jacket is now even more impervious to water while weighing under a pound.
The Anabatic MK II sells from Finisterre’s online shop for £180.
pCouldn’t stop laughing at this, mostly because I remember the excitement of the original matches, mirrored here in miniature form: The nutjobs over at A HREF=”http://www.legofussball.eu/” LegoFussball/A have taken the time to recreate recent World Cup match highlights in Lego. /p
pThe Fussball guys use the German commentary, but A HREF=”http://www.guardian.co.uk/football/video/2010/jun/25/world-cup-2010-england-slovenia-brick-by-brick” the UK’s IGuardian/I/A, as seen above, has the vids with English commentary./pa href=”http://www.core77.com/blog/object_culture/world_cup_highlights_brick-by-brick_16825.asp”(more…)/a pa href=”http://feedads.g.doubleclick.net/~a/ReZ_Q61rhnbP0OyAuKaYN9Xb4-E/0/da”img src=”http://feedads.g.doubleclick.net/~a/ReZ_Q61rhnbP0OyAuKaYN9Xb4-E/0/di” border=”0″ ismap=”true”/img/abr/ a href=”http://feedads.g.doubleclick.net/~a/ReZ_Q61rhnbP0OyAuKaYN9Xb4-E/1/da”img src=”http://feedads.g.doubleclick.net/~a/ReZ_Q61rhnbP0OyAuKaYN9Xb4-E/1/di” border=”0″ ismap=”true”/img/a/p
div style=”align: right;”img src=”http://www.core77.com/blog/images/2010/06/0samwocto01.jpg” width=”468″ height=”351″ alt=”0samwocto01.jpg”//div
pI’m sure this chair is going to draw some polarized comments, but I couldn’t take my eyes off of it. That’s A HREF=”http://www.lee3woong.com/works-octopus-chair-1.htm” Samwoong Lee’s Octopus Chair/A, covered in coin-like discs of mother-of-pearl, chosen for its light-refracting properties; shoot the chair twice while moving a mere inch between shots, and you’ll get two different color arrangements. We’re guessing this is one of those objects that neither photos nor even video will do justice, and can only imagine the awesome kaleidoscope effect you’d experience while walking around this chair in person./p
div style=”align: right;”img src=”http://www.core77.com/blog/images/2010/06/0samwocto02.jpg” width=”468″ height=”665″ alt=”0samwocto02.jpg”//div
div style=”align: right;”img src=”http://www.core77.com/blog/images/2010/06/0samwocto03.jpg” width=”468″ height=”898″ alt=”0samwocto03.jpg”//div
pvia A HREF=”http://www.beautifullife.info/industrial-design/the-octopus-chair-from-samwoong-lee/?utm_source=twitterfeedutm_medium=twitter” beautiful life/Abr / /pa href=”http://www.core77.com/blog/object_culture/samwoong_lees_octopus_chair_less_like_an_octopus_more_like_a_psychedelic_tortoise_16826.asp”(more…)/a pa href=”http://feedads.g.doubleclick.net/~a/9dcwiGhx-Osmn5iMEksMiDz6IRg/0/da”img src=”http://feedads.g.doubleclick.net/~a/9dcwiGhx-Osmn5iMEksMiDz6IRg/0/di” border=”0″ ismap=”true”/img/abr/ a href=”http://feedads.g.doubleclick.net/~a/9dcwiGhx-Osmn5iMEksMiDz6IRg/1/da”img src=”http://feedads.g.doubleclick.net/~a/9dcwiGhx-Osmn5iMEksMiDz6IRg/1/di” border=”0″ ismap=”true”/img/a/p
So the Cannes Lions advertising festival is all over for another year… but who carried away the coveted golden Lions? And what do they reveal about the current state of the ad industry?
Choose A Different Ending for the Metropolitan Police
It’s tricky to know where to start with this year’s winners, which in itself is an interesting point – in previous years it has always been the Film Grand Prix that everybody clamours to hear about, but now this seems to share equal billing with Integrated and Titanium, and even the Cyber and the Design awards. So let’s instead begin with the final award handed out, a new prize, titled the Grand Prix for Good. This was decided by the Titanium and Integrated jury, and aims to recognise charitable campaigns. It was awarded to AMV.BBDO for its anti-knife crime campaign, Choose A Different Ending, for the Metropolitan Police. The spot utilised YouTube to allow viewers to decide how a storyline played out and is shown above.
Chalkbot for Nike Livestrong Foundation
Wieden + Kennedy Portland had a good time of it at this year’s Cannes, picking up three Grand Prix awards. Two of these went to Chalkbot, for the Nike Livestrong Foundation, which allowed Tour de France spectators to send messages to a chalking machine via SMS, Twitter or the WearYellow.com website. The messages would then be spelt out on the course. The project won a Grand Prix in both the Cyber and Integrated awards. The US agency picked up the Grand Prix in the Film Lions too, for its amusing television campaign for Old Spice, titled The Man Your Man Could Smell Like. The ads have done an amazing job at revitalising a deeply unfashionable brand through humour.
Old Spice, The Man Your Man Could Smell Like
Interestingly, this year the Film Lions were split into two strands: the straightforward Film category, and a new section, Film Craft. The latter is an acknowledgement of how the web has created new, filmic opportunites for brands, with the shortlist filled with longer-form films for brands including Absolut, Philips and Johnnie Walker. Director Carl Erik Rinsch picked up the Grand Prix for The Gift, one of the films featured in the Philips Parallel Lines campaign from DDB London.
The Gift, for Philips Parallel Lines
Back to Cyber now, and a second Grand Prix, which was won by DDB Stockholm, for its hugely popular Fun Theory series of films for Volkswagen Sweden, one of which is shown below.
Fun Theory film for Volkswagen Sweden
The Design Lions Grand Prix went to Happiness Brussels for its IQ Font for Toyota, which was covered on the CR blog here. Happiness Brussels created a new font for the car brand, which was available to download for free from Toyota’s website.
Making of the Toyota IQ font
A flutter of controversy occurred around the Press Lions winners. The Grand Prix had been awarded to Ogilvy Mexico for its campaign for Scrabble, but at the last minute this was declared ineligible due to having been entered in a previous year (and not even been shortlisted). The Grand Prix therefore went to AlmapBBDO São Paulo, Brazil for a somewhat lacklustre campaign for Billboard (one shown below). AlmapBBDO São Paulo also won the agency of the year award for achieving the highest score in the Press, Outdoor, Film and Radio Lions sections.
Bono Billboard ad
In Outdoor, two campaigns were handed Grand Prix awards. One went to Anomaly New York for its Be Stupid campaign for Diesel. This caused a stream of debate on the CR blog back in January, see here.
From Diesel Be Stupid campaign
The other Grand Prix went to Del Campo/Nazca Saatchi & Saatchi in Argentina for its Andes Tele-transporter campaign for Cerveza Andes Beer. The campaign consisted of a series of booths placed in bars, which utilised different ambient backdrops to allow men call their girlfriends and convince them they are somewhere else.
Andes Tele-transporter
The Titanium Grand Prix went to Crispin Porter & Bogusky, who demonstrated how a brand can use Twitter to excellent effect. Twelpforce for Best Buy is a Twitter page that offers expert technical advice to anyone with tech issues. Refreshingly, no products are pushed via the site.
Twelpforce Twitter page
As mentioned above, AlmapBBDO São Paulo was the Agency of the Year, while Interactive Agency of the Year was CP&B. It seems surely only a matter of time until these two categories merge. Network of the year was BBDO, and the Palme d’Or for best production company went to MJZ.
This year’s Cannes Lions festival at last seemed to truly reflect the state of advertising today, which is in essence that ‘anything goes’. Anyone predicting the death of TV ads must surely be eating humble pie by now, as W+K’s Old Spice work is nothing if not traditional. Yet the Old Spice campaign appears among projects that demonstrate the exciting and innovative ways that agencies and clients are using technology to reach audiences. The discussions around advertising’s future should surely no longer be about what new approach will supersede the others, but instead an acknowledgement that any technique or media can work, if creative thinking and fresh ideas lie at the work’s heart.
Of course, much of the responsibility for making sure these innovative ideas get made lies with clients, whose presence was more evident than ever at this year’s festival, both out at the parties and in the official seminars: Kraft Foods brought Spike Jonze to Cannes, while Yahoo! went one further notch up the celebrity scale, presenting Ben Stiller, in (sort of) conversation with Jeff Goodby. Brands including Coca-Cola, Uniqlo and Microsoft also did talks. There are rumours that next year’s Cannes will include an effectiveness awards strand, even more of a signal that the festival that has been top of creatives’ lists for years is evolving to become an essential event for clients too.
All info on this year’s Cannes Lions winners is at canneslions.com.
Attendees check out the IQ Haus at Dwell on Design.
Dwell on Design, the magazine’s signature trade show, took place this weekend in Los Angeles. This year’s event was focused on the environment—eco design, green living, and sustainable food.
Dwell’s corner of the massive LA Convention Center was filled with an art installation curated by designboom, interior design vendors, pre-fab houses, and two stages for presentations and discussions about design innovation and sustainablility. The most popular spaces, however, were the outdoor living exhibits—green patches that simulated backyards, with plant life, outdoor lounge chairs, and hammocks swinging from leafy trees.
This rather nice piece of stop frame animation from We Are Plus aims to demonstrate the potential of classroom white boards
The ad will be released in seven languages over the next few months to promote the SMART Board and was made for Sharpe Blackmore Euro RSCG. At the end of the ad, viewers are asked to nominate an inspirational teacher in order to win a Smart Interactive Whiteboard to donate to a school of their choice. More here
As I’m sure many can relate, the excitement of setting up your very first fishbowl is epitomized by the trip home with the precious tiny swimmers. Holding live goldfish while watching them skim the sides of the squishy, water-filled, plastic see-through bag is all too exciting, knowing you’ll have active and vibrant new animal-life to bring some silent camaraderie and swank to your space. Equally cool are these decorated trash bags! Made to look just like friends you would take home from the pet store, the over-sized goldfish printed bags are perfect for making your friends, family and neighbors look twice. They neatly conceal unsightly trash and make using trash bags more stylish! Perfect for the cute and quirky friend, the bags make a creative and useful housewarming gift. Perhaps you’ll even give the garbage man something to smile about — assuming the garbage doesn’t also smell like fish! Treat your trash bin to a designer accesory and line it with these Pet Goldfish Bin Bags from Happy Sacks!
pOn 15th of August, 2009, I promoted India’s Largest Design for Giving (a href=”http://www.designforgivingcontest.com”www.designforgivingcontest.com/a) contest for school children. Through a simple toolkit that was translated into 8 languages, we reached over 30,000 schools and around 100,000 children (rural, urban, private and public). The competition focused on 10 to 13 year olds with the sole purpose of changing the perception of children being ‘helpless’ to seeing children as ‘drivers of change’. /p
pStories of change poured in from all over India-from places as far off as Nagaland, from remote villages in the Rajasthan heartland, and from the mountains of Sikkim. The contest had ignited something profound. From converting the waste dump outside their school into a garden, to stopping child marriages, to reaching out to the invisible members of our society- the elderly, mentally challenged, and disadvantaged, school children took action to change their world for the better. /p
pThe contest asked students to do three very simple things:Feel, Imagine, and Do. What the contest made visible was that this framework inspired children across India to say “I Can!”/pa href=”http://www.core77.com/blog/events/one_idea_one_week_one_billion_lives_to_change__16819.asp”(more…)/a pa href=”http://feedads.g.doubleclick.net/~a/-ql0tf5tAT6JN8BFAOGwcbbagY0/0/da”img src=”http://feedads.g.doubleclick.net/~a/-ql0tf5tAT6JN8BFAOGwcbbagY0/0/di” border=”0″ ismap=”true”/img/abr/ a href=”http://feedads.g.doubleclick.net/~a/-ql0tf5tAT6JN8BFAOGwcbbagY0/1/da”img src=”http://feedads.g.doubleclick.net/~a/-ql0tf5tAT6JN8BFAOGwcbbagY0/1/di” border=”0″ ismap=”true”/img/a/p
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