Hasta La Ideas

Fresh off rolling out new green packaging for Puma and hiring David Adjaye to make him some underwear, our close personal friend Yves Behar and his fuseproject pals have continued on their hot streak with the announcement of their partnership with the Mexican government. Called “See Better to Learn Better” or Colleccion Escolar 2010, Behar has returned to designing for children (after One Laptop Per Child) with pairs of super sturdy eyeglasses, which will be made available for free to children 6-18 years old in Mexico. Here’s a description of the customizable options, to make the glasses more appealing to the kids (and make those with good vision hate their genes):

…we designed two part frames that are fully customizable with top and bottom colors that can be mixed and matched to fit all children’s personal choices. The innovative interchangeable nose pads let children with more petite noses wear the glasses comfortably. Through the use of the two part construction, 7 colors, 5 shapes and 3 sizes, these glasses can be swapped and adjusted in the field in order to update prescriptions.

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