‘World’s first art made with vacuum cleaner’ from Electrolux
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Saatchi & Saatchi Thailand are claiming a ‘world first’ with an Electrolux spot featuring an artwork made with a vacuum cleaner
Experience has taught us to be wary when ad campaigns claim to be the first to use a particular technique (and we await the first comment to point out that this was all done five years ago by someone else) but this spot claims to be “the world’s first work of art using a vacuum cleaner”. It launches the Electrolux UltraCaptic which apparently “compresses dust and dirt into a disposal pod to prevent it from diffusing into the air”.
The ad features Thai artist Chalit Nakpawa.
Credits
Agency: Saatchi & Saatchi Thailand
Creative Group Head: Papop Chaowanapreecha
Art Directors: Shayne Chomchinda, Kajohnchai Rodklongtan, Patharaporn Khunchon, Weerayut Angkharach
Copywriters: Ranongsak Tanoparat, Chavanon Tantisiriseranee
ECD: Joel Clement
Agency Producer: Aitthipat Boonkumol
Artist: Chalit Nakpawan
Production Company: Wakeup Rabbit
Director: Pagorn Jungrungruang
Assistant Director: Thitipong Pimolwetkul
DOP: Chalongwut Chorruangsak
Production Manager: Nuttheera Payakken
Producer: Athip Vichuchaianan
2nd Camera: Siriwat Seesaeng
Editor: Wisarut Deelorm
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