Hasta La Ideas

Wieden + Kennedy London has released a striking new ad for the launch of the Honda CR-Z car in Europe, directed by Frank Budgen…

The ad is shot in an arty, RGB style, giving it an unusual and distinctive look, particularly in the car sector. The RGB theme also links to strategy, with each colour supposedly relating to a different driving mode in the car – red being ‘sport’, blue ‘normal’ and green ‘econ’. I had to refer to the press release to figure this meaning out, though apparently the RBG colours also appear in the dashboard lighting of the car, changing with each driving mode.

“The thing about this hybrid is that it’s fantastic to drive,” says Sam Heath, creative director at W+K. “You can choose to engage with the road and the world around you in three distinct ways. That’s essentially what the film’s all about.”

Credits:
Agency: Wieden + Kennedy London
Creatives: Sam Heath, Chris Groom
Production company: Gorgeous Enterprises
Director: Frank Budgen
Post: The Mill