Hasta La Ideas

Wintercheck Factory is a new company that aims to remain an independent entity while keeping the price of their products relatively affordable. In order to do this, they’ve decided to forego traditional retail outlets and explore alternative methods like roaming showrooms, selling from truck beds and online retail. The furniture comes flat-packed for shipping, but manages to avoid the folded/notched/perforated look that’s become so popular, opting for colorful volumes and skinny legs instead.

The site also includes cute videos of product prototyping, manufacturing and use. Very nice — we’re looking forward to seeing more from these guys!

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