Hasta La Ideas

Last week we showed you some of Andrew Morrison’s case designs; today we take a more in-depth look at laptop bag design, courtesy of a David Hill (Lenovo’s Veep of Brand Management and Design) write-up on the ThinkPad cases over at Lenovo’s “Design Matters” blog. Hill explains:

When I travel I usually have my airline tickets, passport, travel AC adapter, cell phone charger, digital camera, pad of paper, pens, pencils, business cards,tape measure, and of course my ThinkPad… The trick for designing one of these is to allow for flexibility. If the compartments are too object specific they may not map to the users needs.

…The interior of our cases are a silver grey nylon, not only to enhance the appearance, but to also make it easier to find things inside. Have you ever tried to look for that tiny black USB key, or similar object, buried deep inside a all black case? This is even worse in a dimly illuminated airplane cabin. The light silver interior really helps out.

Read the rest and see more shots here.

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