Hasta La Ideas

Let’s stay in the UK for a moment longer as we add another entry into our collection of truly wonderful press releases. This one can’t top our favorite of all time, but it’s certainly staked it’s claim near the top. The title goes “UK Van Drivers Turn to Designer Underwear,” and it’s exactly what you think it’s about. Apparently there was a survey done among commercial van drivers (movers, plumbers, florists, etc.) and it was found that 71% of them “had invested in at least one pair of design underpants.” So this was clearly a press release from either a store that sells designer undergarments or maybe an undergarment manufacturer hoping to get into the lucrative van driver market? Nope, it’s from Swinton, a British insurance company. Beyond their connection to insuring vans, the designer underwear bit really has nothing to do with them. So we assume their PR firm, SKV Communications, either a) found they had nothing new to say about van insurance and just went with something goofy, b) are trying to make press releases readable and interesting, or c) desperately want off this account. Whatever the case, they should be applauded, because now we all know a fact about van drivers that we didn’t know we wanted to know (we still don’t) and Yves Behar has a new market to go after.

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