Hasta La Ideas

RKCY/Y&R in London has released its latest spot for Virgin Atlantic. A natural successor to the agency’s 25th birthday ad for the brand, this one takes the whole sexy air hostess, hunky pilot vibe to an even more ludicrous extreme. But more than anything, the ad just demonstrates the vast gulf between airlines’ advertising and the reality of flying…

The spot is directed by Traktor (who also helmed the previous VA ad), and sees red stilletto-clad ladies striding triumphantly through a surreal, fantastical landscape, before indulging in some synchronised dancing while a group of businessmen pole dance on some, um, forks holding prawns. The ad then ends with the tag ‘Your airline’s either got it or it hasn’t’. The over-the-top visuals are all good fun and everything but speak of a glamour attached to the flying experience that is long gone. Does anyone really have that much fun on a flight anymore?