Hasta La Ideas

Director: Ash Bolland
Cinematographer: Jac Fitzgerald
Producer: Von Dekker
Audio: Simon Pyke/ freefarm.co.uk
Visual FX: umeric.com

Fabulous 3d typography from Umeric. It’s taken 3d modeling 15 years to mature, and mature it has. Aside from major studios, the smaller shops are now producing stunning work. See more from studio Umeric here.

Also be sure to check out the French MSN Talk spot (it’s always nicer to hear marketing speak in French; if you don’t speak French)

As a side note, the self description on their Vimeo page is great:
Work made in Umeric by Film Director Ash Bolland and Producer Von Dekker.

We buy a lucky cat every time we finish a project. Recently we have purchased a bigger book shelf to accommodate the collection of porcelain felines, and the good fortune they bring in.

Maneki Neko, as the figurine is known in Japan, is believed to summon wealth, health and happiness into the homes and business which display them.

The sculpture depicts a cat beckoning with an upright paw. Some of the sculptures are electric or battery-powered and have a slow-moving paw beckoning.

In the design of the sculptures, a raised right paw supposedly attracts money, while a raised left paw attracts customers. Creating memorable work is much like the Maneki Neko; it must attract, provoke and inspire people into your world.

–> Source