Hasta La Ideas

Okay, modern artists, you ready to start making some serious money? We have your route all set up for you. First, you enter and win Sarah Jessica Parker‘s upcoming art battle reality TV show. We’re figuring it has to come with some grand prize of, say, $100,000 and maybe getting featured on the cover of Seventeen. Second, assuming you’re under 35 (and because you were just on a reality TV show, we can safely assume that’s the case), you need to get in there early to be an early front runner in billionaire Victor Pinchuk has just announced his launching of an international biennial art contest, the Future Generation Art Prize, which will net the winner $100,000. According to Bloomberg, the Ukrainian steel oligarch has said he will also set aside $20,000 or so for artist-in-residency programs for the runners-up. And all you have to do to win is impress this big-shot collection of judges that are 700% more impressive than what Jessica Parker has roped in for her show (except for maybe Elton John, who can’t hold a candle (in any type of wind) to Simon de Pury and Jerry Saltz):

The new prize’s board will include Pinchuk, four “mentor” artists, collector Eli Broad, Elton John, Miuccia Prada, MoMA director [Glenn Lowry] and Richard Armstrong, director of the Solomon R. Guggenheim Foundation and Museum.

So there you go, modern artist. You’re welcome. And so things don’t get awkward later, once you’ve won both, let’s just remind you of our 15% finders fee right now, okay?

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