Hasta La Ideas

Christian Borstlap is behind an entertaining stop-frame animation for Louis Vuitton’s new online personalisation service…

Created with real ribbons, says Borstlap, the film was made using stop-frame animation (plus a bit of post from Glassworks Amsterdam), and includes some rather fine ribbon-based typography.

Apparently, Louis Vuitton is celebrating the 100th anniversary of its “Small Leather Goods” and has recently launched an online service which enables customers to monogram their purchases. Fancy goods just got fancier.

Borstlap’s creative agency, Part of a Bigger Plan, launched last year in Amsterdam and this is the latest in a series of pieces created for the luxury brand, including an internet commercial for the company’s 34th America’s Cup, and short film for the Louis Vuitton Marc Jacobs exhibition at the Musée des Arts Décoratifs in Paris.

Agency/direction: Part of a Bigger Plan. Post Production: Glassworks Amsterdam. Sound: Ambassadors Sound. Music: Lost in a Shuffle by Shawn Lee.

CR In print

In our December issue we look at why carpets are the latest medium of choice for designers and illustrators. Plus, Does it matter if design projects are presented using fake images created using LiveSurface and the like? Mark Sinclair looks in to the issue of mocking-up. We have an extract from Craig Ward’s upcoming book Popular Lies About Graphic Design and ask why advertising has been so poor at preserving its past. Illustrators’ agents share their tips for getting seen and we interview maverick director Tony Kaye by means of his unique way with email. In Crit, Guardian economics leader writer Aditya Chakrabortty review’s Kalle Lasn’s Meme Wars and Gordon Comstock pities brands’ long-suffering social media managers. In a new column on art direction, Paul Belford deconstructs a Levi’s ad that was so wrong it was very right, plus, in his brand identity column, Michael Evamy looks at the work of Barcelona-based Mario Eskenazi. And Daniel Benneworth-Gray tackles every freelancer’s dilemma – getting work.

Our Monograph this month, for subscribers only, features the EnsaïmadART project in which Astrid Stavro and Pablo Martin invited designers from around the world to create stickers to go on the packaging of special edition packaging for Majorca’s distinctive pastry, the ensaïmada, with all profits going to a charity on the island (full story here)

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CR for the iPad

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