Hasta La Ideas

House Industries has released an interesting collection of typographic posters, printed with the serigraphic process: “Serigraphic genius David Dodde explains that the modifier “hand-” (as in hand-printed, hand-pulled, etc.) has become a loosely defined term in the poster printing trade that may designate that a human being’s upper distal extremity has touched the poster stock at some point before, during or after its manufacturing process. With this and all of our screen-printed posters, David’s hands load the paper in the frame, pull the squeegee, hold it up to carefully examine his work and place it into a drying rack. This process allows him to use richly pigmented inks that must be air dried to maintain the deep flatness that truly define his craftsmanship.”